2. Advertising is fundamentally persuasion and
persuasion happens to be not a science, but an
art.
William Bernbach
Creative without strategy is called 'art.' Creative
with strategy is called 'advertising.'
Jef I. Richards
I do not regard advertising as entertainment or an
art form, but as a medium of information.
David Ogilvy
5. Plan
Allocate Advertising by Media Based on Audience
Analysis and Available Budget
Radio
Television
Print
Outdoor
Online Display
Mobile
Search
Social
Email
Direct Mail
6. Plan
Awareness
•Behavioral Targeting, Rich
Media, Video, Mobile, Email, CPM
Consideration
•Content
Targeting, SEM, Retargeting, Display, Mobile, Apps,
Email, CPM, CPC, CPV, Flat Fee
Conversion
•Text, SEM, Lead Gen, CPC, CPA
Loyalty
•Social, Engagement, Interaction
Advocacy
•Social, Engagement, Interaction
12. For testimonials and more information regarding our services, please visit our website at
http://creativeconceptsmedia.net/
Creative Concepts Media + Marketing
530.582.4100