Looks good but could be a sticky wicket
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ARTICLE REVIEW ON IPL, INVESTORS
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Looks good but could be a sticky wicket
- 1. Looks Good But CouLd Be A stiCky WiCket - Innovators Arpita (05) Meghana (18) Renu (27) Sampada(30)
- 2. Cricket Advertising has been a breeze so far, but those splurging on it are now asking hard questions.
- 3. 1. Reason for choosing the article 2. Summary of the article 3. Assessment of the article 4. Meaningful quotes/statements 5. Conclusion Contents To Be Covered
- 4. Reasons for choosing the article • Business Outlook • IPL season 6 • From DLF IPL to Pepsi IPL? • Changing trends in interests
- 5. Summary of the article • Current scenario 1. PepsiCo 2. Sponsors 3. TV spots 4. Ratings & viewership
- 7. IPL Viewership YEAR/TEA MS NUMBER OF MATCHES/DURATION IN DAYS AVERAGE RATING 2008/8 59/45 4.7 2009/8 59/37 4.2 2010/8 60/45 4.5 2011/10 74/51 3.7 2012/9 76/55 3.6 2013/9 76/54 ?
- 8. Assessment of the article • Views of top management of various brands on spending pattern on cricket advertising. • The author tries to analyze the impact of IPL on business & regular viewers. • In order to determine the best opportunity for investment from business perspectiveKrishna Gopalan Business Outlook
- 9. Continued…. • Level of reality is pertaining to current scenario. • The author’s approach is empathetic.
- 10. Rajiv Mehta Managing Director PUMA South Asia • “Bollywood is as mass as cricket and where cricket gives me a mostly-male audience, Bollywood cuts across genders”
- 11. PUMA
- 12. Atul Pande CEO-Sports business, Zee group • “There is a serious mismatch between the cost of cricket today versus the revenues it can potentially raise.”
- 13. Jigar Rambhia, Client Leader, GroupM Maxus • “While the number of people watching the game has increased, the time spent on watching it has dropped. That’s a big concern.”
- 14. Kunal Jamuar, Executive Director(west), Havas Media • “Sharply escalating costs & dropping television ratings do not make for a great combination.”