The report provides in-depth analysis of expression of the users who have published references about the training with Eve, a Polish fitness star. About Replise The Social Intelligence Company Founded 2010 in Hungary by serial entrepreneurs. Replise provides social research services in more than 40 languages and operates offices in Germany, UK, Poland and Hungary. Focusing on social research using proven market research methodologies, Replise has established partnerships with classic market research firms. Replise’s services are based on the combination of a unique high-end social analytics platform and a team of qualified analysts with years of market expertise. We can provide access to historical as well as real time data from blogs, forums, news portals, video platforms and social networks like Twitter and Facebook. Replise products and services are used by well-known brands and many marketing and PR agencies across Europe.

1. The Eve Phenomenon

2. Executive Summary
The report provides in-depth analysis of expression of the users who have published references about the training with
Eve, a Polish fitness star. During the analysis took into account only the references published by Internet users (User
Generated Content). The analysis also was enriched by verifying gender and age group of users.
The study was based on a qualitative analysis of randomly selected references, which are sampling. Marked emotional
attitude of the users posting entries.
We analyzed published entries via Facebook, Twitter, forums, blogs, videos, and information portals (comments under
articles). In addition, shows a list of the most popular channels on Facebook, forums and blogs and most active users.
Almost 40% of the entries had a positive attitude, while negatively
commented only 5% of users. Most involved in the discussion group were
women aged 20-30 years. Users talked mostly about completed training,
weight loss, and effects. Mentioned mainly Eve’s CD, but also seemed
reviews on its publication.
Social media are a places where the internet users can keep up to date of
his achievements, and ultimately show their metamorphosis.

3. How and where to talk about training with Eve?

4. Examples of references – Facebook wall
14 days with scalpel + exercises for legs with Mel b. Additionally, adding still two more days to
exercises the buttocks with Mel B, after which I feel that . . . I have a butt . Skin definitely became
smoother and firm, such a visible effect is reducing cellulite. As for me, great! I hope that after such
doses of sweating, exercise will become my addiction!
I have a small question, if i don’t thigth my abdominals during training, do they develop anyway?
Unfortunately, when i want to do this, i can’t breath. Can anyone advise me?
First scalpel for me, in my case is about burning fat rolls , so i hope that this training will help
me with this, sometimes i thought that i wasn’t capable to complete the exercises but i get to
the end, i hope that my motivation don’t dissipate with the time 
Another 30min workout pass!! I love the sweat pouring out of my back , Eve you are amazing!!
Mother of God !! I died after 25min scalpel. Tomorrow the second day and approaching
number 2. First 10 minutes warm up this time
I don’t know why, but I deleted my post, so I am writing again  Today marks 8 weeks as I
practice with you Eve!  I measure my self before and today . . . and i'm in shock 10 cm in my
stomach-7 inches at the waist and-3. 5 inches in thighs! I am very happy and thank you, that one
day my sister-in-law told me about you, because exercises withyou have change my body and
above all my life!  Take girls and gentlemen this exercise, because really worth it!

5. Examples of references – Forum
Girls I would like to ask for an advice! Well, from December 31, I exercise 6 times a week Eve Killer. I do
regenerative day on Sunday. This is my (as you can see) first week, but my enthusiasm is growing and I
would like to ask you whether these 45 min. with Eve are enough or maybe I should add something else.
Let me add that I'm not a rookie, because in 2010 i lose 25 kg.
I started to do scalpel but is for me too exhausting. Whether exercising daily 15-minute workout with
stars with Eve and doing crunches, in addition, will give me some effect or it’s too little?
I’m also training scalpel and I have a little problem, I’m not capable to do all reps:D
But that is just my 2 traning , then i train everything ":)
Tested - I’am very happy.
Training is not so exhausting as the Killer, but it is not as light as scalpel.
Talking on his behalf, because of the killer I practice every day my condition in fact is better.
Generally, for me, very well.
Killer is probably too intense for daily exercise. If you want to practice on a daily basis, it's better to
practice scalpel, and killer as Eve says 3 x a week. Good luck!
Yesterday, after a month of break from Turbo, I did it . . . without problems. It is amazing how much
strength came to me by these 2 months training. When I started practice with Eve Turbo and killer was
an abstraction, now performing this exercises do not cause me major problems.

6. Examples of references – Blog

7. Reviews of Users about training with Eve
01.01.2012 – 27.11.2013
• Almost 2/3 of the references-from neutral Internet users inform about training
performance
• Positive emotions (almost every third mention) into Internet users, who
noticed the effects of hard work on your body. Among the enthusiastic
explosions of joy from female internet users , popping up such expressions as I
did it!, Eve you are amazing!, I feel great.
• Negative feedback was the least, a bit more than 5% of the analysed entries.
Users criticized the monotony during exercise, especially when compared the
training with Mel B and Jillian Michaels. Woman beginning training with Eve
from the most difficult exercise to the more demanding, felt demotivated.
37,1%
57,6%
5,3%
Emotional results from analysed entries
pozytywne neutralne negatywne

8. Who are the net users training with Eve?
01.01.2012 – 27.11.2013
1,3%
98,7%
Users’ Gender
Mężczyzna Kobieta
16,0%
63,6%
20,3%
Age Group Users
Dorośli Młodzi Młodzież
With Eve exercise mainly women in the age group 20-30 years. When discussing his "training balance" directly from Eve and
other training people, through Facebook forming the community of women FIT.
Men, even if they practice, this is not commented on a public forum, and their statements among them
coincided, questions like who is Eve or thanks for the change in their partners.

9. User activity considering the age group
01.01.2012 – 27.11.2013
0
10
20
30
40
50
60
70
Trening z gwiazdami
Killer
Szok trening
SkalpelTotal Fitness
Turbo spalanie
Skalpel II
Favorite training devided by age groups
Dorośli Młodzi Młodzież
Killer workout dominated among young people. However, worth to pay attention to the set of exercises Scalpel and
Total Fitness, which appear in their statements very often. Adults are most likely to benefit from training Scalpel II and the
shock workout. Younger people preferably use the Total Fitness.

10. Users chat topics
Dominated entries about training -every second reference contained information
about carried out exercises. This type of mention meant that a user profile has the form
of a diary.
Additionally , Internet users in abilities were mentioned in references to proposed set of
training. If you feel the need to share with others information about training, also during
the discussions on daily activities.
Some users who already have some time rehearsing with the coach, joined by
additional exercises usually for two reasons. The first concerned the dependence on
physical activity and the need to spend more time on training. The second reason was
related to the boredom. Internet users felt that the workouts are static and tedious, so
they searched for other combinations with more energy and movement.
01.01.2012 – 27.11.2013
56.9 24.3 10.6 2.91.6.1.1
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Wzmianki
Users chat topics
Treningi Odchudzanie Efekty/wyniki Problemy zdrowotne Metamorfoza Rzeźbienie ciała Samopoczucie

11. In references about weight loss female net users clearly specify their motivation to exercise. The loss of weight was
the most desired effect they wanted to achieve , from what they started a diet before the training with Scalpel.
Some physical activity with a balanced diet, respectively, for faster results. Active female net users have divided
into two groups. The first were women, which planned to lose weight before an important event, such as for
example. wedding, but also before the holidays. The second group were those who planned to change the
lifestyle of a more active and healthier. Exercises with Eve were also recommended by net users after the holiday
season gluttony or after childbirth.
The Users were measured with great diligence circuits of different parts of
the body, and have been checking the weight, often juxtaposing it with
time, which is devoted to regular exercise, or the number of performed
training. Almost 40% of the statements about weight loss had a positive
attitude. In addition, nearly 10% of the reviews have a negative
connotation.
There were also entries in which net users do not want to lose weight, their
goal was firming and body sculpting.
User chat topics

12. The effects/results: users willingly share information about the effects related to the regular charge
of training and a balanced diet. Photos of their figures were presented before and after
metamorphosis. Net users sought the motivation for this, to get rid of unwanted pounds. Committed
customers was not only the silhouette of the same Eve but also the metamorphosis and
achievements, which claimed a proud woman after transformation.
Very encouraging for net users was a rapid effect in just a few days or weeks, which influenced on
frequent recomendations for Eve exercises. In addition, Internet users connected different physical
activity. Women describe exactly what effects noted-reduced cellulite, tonifier and shaped body.
Appeared also on health issues, which experienced Internet users after training with Eve. Most of
them mentioned problems with joints, as well as appearing blood from the nose during training.
Their most common cause was excessive exercise, not adapted to the possibilities of the body
active users. The dream of an athletic silhouette had to be postponed in time, giving priority to treat
the injury. Consequently, there were requests for special sets of exercises for people with problems
with joints. Some forcefully questioned whether the proposed sets of exercises properly affect the
body. A part of the net users considered the influence of exercise during diseases for example
diabetes.
User chat topics

13. Some entries were entirely dedicated to metamorphosis, which
experienced internet users. This type of information was put down frequently
on Eve’s fanpage or on blogs.
There were also information about users' well-being. After the
workout, publish a mention in which describe their well-being and a burst of
energy. In many cases, it was also a way to discharge stress.
Among the analysed mentions there were also information on
accessories and training equipment. They discussed about the
bands advertised by trainers (Internet users searched for the
opinion, or actually working) and on proper footwear. Some
people asked for help in the selection of training, because they
could not decide on the appropriate. There were also
publications in which were presented the types of
Chodakowska’s fans, or the discussion about this trainer’s
phenomenon
Users chat topics

14. Ranking of the most popular workouts of Eve Eve
01.01.2012 – 27.11.2013
45.2%
21.4%
11.4%
6.7% 5.9% 4.8% 4.6%
0.0
1.0
2.0
3.0
4.0
5.0
Skalpel Killer Turbo
spalanie
Trening z
gwiazdami
Skalpel II Szok
trening
Total
Fitness
The most popular workouts of Eve
Wzmianki
Almost half of the analysed content was published in the context of training Scalpel. The most
popular set of exercises characterized by ease in their execution. Scalpel was, in the opinion of
the Internet users the perfect workout for people who need basic exercises.
Some users started training and master it to perfection, then passed to the next. Secondly, the
most frequently chosen was the Killer, who according to net users require greater physical
fitness, but also gave more satisfaction. Others were looking to make a few practice sessions, or
use individual exercises from different sets.

15. Other physical activities that came up during internet users
discussions
01.01.2012 – 27.11.2013
References were analysed, in which Internet users have mentioned additional exercises, diversifying workouts from Eve, that
after a long time became monotonous. This type of information are popping up in every quarter of the entries. Mostly these
were the trainings of Mel B that were attached to the exercise sets of the users
The users often pay attention to the limited time during the day and the lack of a regular occurrence in the organized
activities. In some mentions Internet users declared that they drop out of training with Eve to the other, or vice versa. But
there were individual information
23.1%
12.4%
9.2% 9.2%
5.2% 4.0%
0.0
0.5
1.0
1.5
2.0
2.5
Mel B Bieganie Ćwiczenia na
brzuch
Tiffany Rothe Jillian
Michaels
Skakanka
Other physical activities
Wzmianki

16. Metodology
WHEN? Published entries were examined during the period of 01.01.2012 – 27.11.2013.
WHERE?
Types of channels analyzed around which appeared interest were:
•Blog and microblog
•Internet forums
•Twitter
•Facebook
•Informative portals
•Video services
WHO?
UGC – Users active in disseminating alerts around the test subject. We analysed only the
expression of Internet users, discarding the other entries (eg current affairs, news or
current-arid).
WHAT? In the spotlight were mention in wich internet users spoke out about exercise with Eve
HOW?
During the test, were used the following keywords, along with taking into account their
variety by case and other terms relating to a given topic analysis:
Eve; with Eve, scalpel, turbo burning work out, killer, training with stars and practice,
training, exercises, training, slimming, metamorphosis.
HOW
MANY?
1000 randomly selected entries were analysed