Advertising in France

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Advertising in France
Published on November 2010

Report Summary

The Advertising in France industry profile is an essential resource for top-level data and analysis covering the Advertising industry. It
includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape,
leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of Advertising in France's recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of Advertising in France

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market's competitive landscape

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The advertising industry consists of agencies providing advertising services, including display advertising services. The market value
reflects net fee and commission revenue of the agencies for provision of such services to their clients, and does not equate to the
total advertising expenditure within the country or region.

Advertising in France Page 1/5


Similarly, revenue data provided in the Leading Companies chapter refers the total revenues retained by each company, after
subtraction of any payments they may make on behalf of their clients to media channel suppliers, such as television broadcasters,
newspaper and magazine publishers, etc. It also includes any revenue obtained from any non-advertising operations. Revenues
therefore do not equate to the gross billings made by advertising agencies to their clients.

Any currency conversions used in the creation of this report have been calculated using constant 2009 annual average exchange
rates.

For the purposes of this report, Europe consists of Western Europe and Eastern Europe.

Western Europe comprises Belgium, Denmark, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden, and the United
Kingdom.

Eastern Europe comprises the Czech Republic, Hungary, Poland, Romania, Russia, and Ukraine.

Table of Content

TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
Euro RSCG Worldwide 19
Omnicom Group Inc. 21
Publicis Groupe SA 25
MARKET FORECASTS 30
Market value forecast 30
MACROECONOMIC INDICATORS 31
APPENDIX 33
Methodology 33
Industry associations 34
Related Datamonitor research 34
Disclaimer 35
ABOUT DATAMONITOR 36
Premium Reports 36



Summary Reports 36
Datamonitor consulting 36

LIST OF TABLES
Table 1: France advertising industry value: $ million, 2005'09 10
Table 2: France advertising industry segmentation I:% share, by value, 2009 11
Table 3: France advertising industry segmentation II: % share, by value, 2009 12
Table 4: Euro RSCG Worldwide: key facts 19
Table 5: Omnicom Group Inc.: key facts 21
Table 6: Omnicom Group Inc.: key financials ($) 22
Table 7: Omnicom Group Inc.: key financial ratios 23
Table 8: Publicis Groupe SA: key facts 25
Table 9: Publicis Groupe SA: key financials ($) 27
Table 10: Publicis Groupe SA: key financials (') 27
Table 11: Publicis Groupe SA: key financial ratios 28
Table 12: France advertising industry value forecast: $ million, 2009'14 30
Table 13: France size of population (million), 2005'09 31
Table 14: France gdp (constant 2000 prices, $ billion), 2005'09 31
Table 15: France gdp (current prices, $ billion), 2005'09 31
Table 16: France inflation, 2005'09 32
Table 17: France consumer price index (absolute), 2005'09 32
Table 18: France exchange rate, 2005'09 32

LIST OF FIGURES
Figure 1: France advertising industry value: $ million, 2005'09 10
Figure 2: France advertising industry segmentation I:% share, by value, 2009 11
Figure 3: France advertising industry segmentation II: % share, by value, 2009 12
Figure 4: Forces driving competition in the advertising industry in France, 2009 13
Figure 5: Drivers of buyer power in the advertising industry in France, 2009 14
Figure 6: Drivers of supplier power in the advertising industry in France, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the advertising industry in France, 2009 16
Figure 8: Factors influencing the threat of substitutes in the advertising industry in France, 2009 17
Figure 9: Drivers of degree of rivalry in the advertising industry in France, 2009 18
Figure 10: Omnicom Group Inc.: revenues & profitability 23
Figure 11: Omnicom Group Inc.: assets & liabilities 24
Figure 12: Publicis Groupe SA: revenues & profitability 28
Figure 13: Publicis Groupe SA: assets & liabilities 29
Figure 14: France advertising industry value forecast: $ million, 2009'14 30



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