Analysis and Forecast Report on Yogurt Market in China

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Analysis and Forecast Report on Yogurt Market in China
Published on December 2013

Report Summary
Research Background
Yogurt contains all nutrients in milk and beneficial active lactobacillus and has become one of the most popular food products in the
world. In countries of mature dairy market, yogurt covers about 40% of dairy products consumption; the proportion has even reached
80% in some countries. In recent years, global yogurt consumption has been increasing with annual growth rate of over 20%.
Presently, dairy products consumption in China mainly focuses on liquid milk products, but yogurt consumption has been increasing
with annual growth rate of over 30%; some types of yogurt (such as fruit yogurt) has been presenting consumption growth rate of over
40%. Yogurt covers about 20% of liquid milk consumption in China. In addition, milk beverage market has also been developing
rapidly with annual consumption growth rate of over 20%. Among milk beverage products, yogurt-based beverage has advantages of
good taste, high quality and being conducive to digestion and absorption and has big development potential.
In the past few years, domestic and foreign dairy enterprises have been speeding up their expansion in China yogurt market.
Therefore, the market competition is increasingly fierce; the brand concentration ratio increase is also speeding up. Mengniu realizes
win-win partnership and market share expansion through becoming a shareholder of big yogurt producer '' Junlebao and cofounding
yogurt company with Danone. Bright Dairy has obviously achieved market share increase by developing yogurt product that can be
stored at room temperature '' Momchilovtsi. China's yogurt imports has increased from less than 500 MT in 2003 to nearly 8,000 MT
in 2012 with CAGR of nearly 60%.
This report will analyze China yogurt market in terms of production, trade, cold-chain logistics and consumption, involving production
models, product types, output, packaging types, sales channels, links & cost in cold-chain transportation, trade & related agreements,
consumer preference, inter-regional difference and competitiveness of domestic and imported products. In addition, the analysis and
evaluation of main importers and domestic producers of yogurt will also be included.
It bases on years of BSNABC's research and analysis and is expected to be a good reference for our clients to better understand
China yogurt market.

Table of Content
PART ONE ANALYSIS AND FORECAST OF YOGURT PRODUCTION IN CHINA (2020) 2
1 Analysis of Yogurt Production in China 2
1.1 Changes in Yogurt Production 2
1.1.1 Changes in Production Capacity & Output of Yogurt 2
1.1.2 Yogurt Production Situation in Different Provinces 3
1.2 Distribution of Yogurt Producers in China 5
2 Analysis of Product Types & Packaging Types of Yogurt In China 7

Analysis and Forecast Report on Yogurt Market in China (From Slideshare)

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2.1 Production Technology & Product Types 7
2.2 Main Packaging Types 7
2.3 Costs of Different Packaging Types 9
2.4 Market Shares of Different Packaging Types 10
3 Forecast Of Future Yogurt Production in China (2020) 11
3.1 Forecast of Production Capacity & Output 11
3.2 Forecast of Distribution of Outputs 12
3.3 Forecast of Product Types 13
PART TWO ANALYSIS AND FORECAST OF YOGURT CIRCULATION IN CHINA (2020) 14
4 Yogurt Circulation Models in China 14
4.1 Producer'Consumer 15
4.2 Producer'Terminal Retail 15
4.3 Producer'Distributor'Terminal Retail(Consumer) 16
4.4 Analysis of Costs for Selling in Supermarkets/Hypermarkets 16
(1) Entry Methods 16
(2) Listing Fees 17
(3) Promotional Activities 18
5 Analysis of Cold-Chain Logistics Cost For Yogurt in China 18
5.1 Cold-Chain Logistics Models 18
(1) Self-Run Logistics 19
(2) Third-Party Logistics 19
5.2 Costs of Different Cold-Chain Logistics Models 19
PART THREE ANALYSIS AND FORECAST OF CHINA YOGURT IMPORT (2020) 21
6 Analysis of Dairy Related Trade Agreements and Policies 21
6.1 Advantages of Free Trade Agreement 21
6.2 Impact of China NZ FTA on China Yogurt Import 22
6.3 Impact of Product Quality Regulation on China Yogurt Import 23
7 Analysis of China Yogurt Import 24
7.1 Import Volume 24
7.2 Import Cost 25
7.3 Original Countries 25
8 Analysis of Yogurt Importers in China 26
8.1 Major Yogurt Importers 26
8.2 Shanghai City Food Distribution Co., Ltd. 26
(1) Company Profile 26
(2) Import Source(s) of Yogurt 26
(3) Distribution Capability 26
8.3 Sinodis (Shanghai) Co., Ltd. 27
(1) Company Profile 27
(2) Import Source(s) of Yogurt 27
(3) Distribution Capability 27


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9 Forecast of China Yogurt Import (2020) 28
9.1 Forecast of Import Volume 28
9.2 Forecast of Original Countries 28
PART FOUR ANALYSIS AND FORECAST OF YOGURT CONSUMPTION IN CHINA (2020) 29
10 Characteristic of Yogurt Consumption in China 29
10.1 Changes in Consumption Volume 29
10.2 Consumer Preference 29
10.2.1 Packaging Types 30
10.2.2 Brands 30
10.2.3 Prices 30
10.2.4 Purchase Channels 30
11 Regional Differences of Yogurt Consumption 31
11.1 Consumption Differences in Different Regions 31
11.1.1 Consumption Habit 32
11.1.2 Brands 33
11.1.3 Consumption Volume 33
11.1.4 Major Reasons of Regional Differences 34
(1) Internal Factors 35
(2) External Factors 35
11.2 Consumption Differences of Urban and Rural Areas 35
11.2.1 Analysis of Consumption Difference 35
11.2.2 Major Reasons of Consumption Differences in Urban & Rural Areas 36
(1) Income Level 36
(2) Habits 36
12 Milk Bar And Development Potential in China 36
12.1 Room Temperature Yogurt 36
12.2 Milk Bars 37
12.3 Homemade Yogurt 38
13 Forecast Of Yogurt Consumption in China (2020) 38
13.1 Forecast of Consumption Volume 38
13.2 Forecast of Consumer Preference 39
13.3 Forecast of Regional Differences 40
PART FIVE ANALYSIS AND FORECAST OF COMPETITIVE ENTERPRISES IN YOGURT MARKET IN CHINA (2020) 41
14 Major Domestic & Foreign Yogurt Brands in China 41
14.1 Major Domestic Brands 41
14.2 Major Foreign Brands 41
15 Competitiveness of Domestic & Foreign Enterprises in China Yogurt Market 41
15.1 Raw Milk Sources and Product Quality 41
15.2 Sale Channels 42
15.3 Consumer Groups 42
15.4 Consumer Perceptions 42
15.5 Market Prices 42


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16 Evaluation of Competitiveness of Domestic & Foreign Yogurt Enterprises in China 44
17 Forecast of Development Potential of Domestic & Foreign Yogurt Enterprises in China (2020) 44
17.1 Market Size & Structure 44
17.2 Forecast on Development Potential & Structure 45
18 Analysis of Top 10 Domestic Yogurt Enterprises In China 46
18.1 Aggregate Market Share of Top 10 Yogurt Producers in 2012 46
18.2 Characteristics of Top 10 UHT Milk Producers in China 47
18.2.1 Low Production Concentration Ratio of Yogurt in China 47
18.2.2 Supermarkets and Convenient Stores as Main Sales Channels 47
18.2.3 Most Producers Realize Cross-Regional Sales through Distributors 47
18.2.4 Serious Homogeneity 48
18.3 China's Top 10 Local Yogurt Enterprises 48
18.3.1 Inner Mongolia Yili Industrial Group Co., Ltd. 48
(1) Raw Milk Sources & Production of Company 48
(2) Cold-Chain Logistics Situation 49
(3) Product Types of Yogurt 50
(4) Sale Channels 50
(5) Market Share of Yogurt 50
18.3.2 China Mengniu Dairy Co., Ltd. 50
18.3.3 Bright Dairy & Food Co., Ltd. 53
18.3.4 Shijiazhuang Junlebao Dairy Co., Ltd. 56
18.3.5 Weichuan Corp 58
18.3.6 Yakult (China) Co., Ltd. 60


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18.3.7 Beijing Sanyuan Foods Co., Ltd. 61
18.3.8 Nanjing Weigang Dairy Group Co., Ltd. 63
18.3.9 China Huishan Dairy Holdings Co., Ltd. 65
18.3.10 Shandong Deyi Dairy Industry Co., Ltd. 68
LIST OF MAPS
Map 1, Output of Yogurt in Different Provinces in China, 2012 4
Map 2, Distribution of Yogurt Producers in China 6
Map 3, China Regional Division 12
Map 4, Per Capita Consumption Volume of Yogurt in Urban Areas in China, 2012 32
Map 5, Major Yogurt Brands in China 33
Map 6, Dairy Producing Enterprises of Yili Group 49
Map 7, Dairy Producing Enterprises of Mengniu Group 51
Map 8, Dairy Producing Enterprises of Shanghai Bright Dairy & Food Co., Ltd. 54
Map 9, Dairy Producing Enterprises of Shijiazhuang Junlebao Dairy Co., Ltd. 57
Map 10, Dairy Producing Enterprises of Beijing Sanyuan Foods Co., Ltd. 62
Map 11, Main Farms & Dairy Producing Enterprises of Nanjing Weigang Dairy Group Co., Ltd. 64
Map 12, Main Farms & Dairy Producing Enterprises of China Huishan Dairy Holdings Co., Ltd. 66
LIST OF FIGURES
Figure 1, Yogurt definition 1
Figure 2, China's Production Capacity of Yogurt by Province, 2012 2
Figure 3, Change of Output and Growth Rate of Yogurt in China, 2001-2012 3
Figure 4, Yogurt Producers Numbers by Province in China, 2012 6


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Figure 5, Market Share of Different Yogurt Packaging Types in China 10
Figure 6, Forecast on Outputs of Yogurt in China, 2012-2020 11
Figure 7, Circulation of Yogurt in China 14
Figure 8, Steps of Yogurt into Supermarket in China 17
Figure 9, Cold-Chain Logistics Models for Yogurt in China 19
Figure 10, China's Fermented Liquid Milk Import Volume by Original Country, 2012 22
Figure 11, Change of Yogurt Import Volume in China, 2004-2012 24
Figure 12, Yogurt Import Cost in China 25
Figure 13, Change of Consumption Volumes of Yogurt in China, 2001-2012 29
Figure 14, Proportions of Yogurt in Liquid Milk Consumption in Main Provinces 34
Figure 15, Influencing Factors of Regions Difference of Yogurt Consumption in China 34
Figure 16, Forecast on Consumption Volumes of Yogurt in China, 2012-2020 39
Figure 17, Sales Revenue by Product Category of China Mengniu Dairy Co., Ltd. 53
LIST OF TABLES
Table 1, Production of Yogurt in Major Processing & Consumption Regions in China 5
Table 2, Main Packaging Types & Difference of Yogurt in China 8
Table 3, Main Packaging Types Cost of Yogurt in China 9
Table 4, Market Share of Different Yogurt Packaging Volume in China 11
Table 5, Characteristic of Main Sales Models for Liquid Milk Products in China 15
Table 6, Distribution Proportion of Different Yogurt Distribution Links in China 15
Table 7, Some Sales Channel Fee of Supermarket in China 18
Table 8, Costs of Different Cold-Chain Logistics Models for Yogurt 20
Table 9, Free Trade Agreements of China 21
Table 10, Tariff Rate Reduction Types of Free Trade Agreement in China 21
Table 11, Tariff Rate Reduction of Dairy Relative Free Trade Agreement in China 22
Table 12, Tariff Rate Reduction of Fermented Liquid Milk in China-New Zealand Free Trade Agreement 23
Table 13, China's Unfermented Liquid Milk Import Price from New Zealand, Australia, South Korea, 2010-2012 23
Table 14, Some Yogurt Importers List in China 26
Table 15, Consumers' Preferences on Yogurt Consumption in China 31
Table 16, Consuming Proportion of Different Liquid Milk in China's Urban & Rural Areas 36
Table 17, Price of Domestic & Foreign Yogurt with Different Packaging Types in China 43
Table 18, Advantages and Disadvantages Analysis on Foreign & Domestic Yogurt in China 44
Table 19, Market Size of Yogurt with Different Packaging Types in China 45
Table 20, Top 10 Yogurt Producers in China and Their Market Share 47
Table 21, Yogurt Types of Inner Mongolia Yili Industrial Group Co., Ltd. 50
Table 22, Yogurt Types of China Mengniu Dairy Co., Ltd. 52
Table 23, Yogurt Types of Shanghai Bright Dairy & Food Co., Ltd. 55
Table 24, Yogurt Types of Shijiazhuang Junlebao Dairy Co., Ltd. 58
Table 25, Yogurt Types of Weichuan Corp 59
Table 26, Yogurt Types of Yakult (China) Co., Ltd. 60
Table 27, Yogurt Types of Beijing Sanyuan Foods Co., Ltd. 63
Table 28, Yogurt Types of Nanjing Weigang Dairy Group Co., Ltd. 65
Table 29, Yogurt Types of China Huishan Dairy Holdings Co., Ltd. 67
Table 30, Yogurt Types of Shandong Deyi Dairy Industry Co., Ltd. 69


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