Brunswick Corporation - Financial and Strategic Analysis ReviewSummaryBrunswick Corporation (Brunswick) is engaged in manufacturing and marketing recreation products such as boats, marine engines, fitness equipment and bowling and billiards equipment. Brunswick operates in four business segments namely Boat, Marine Engine, Fitness, and Bowling & Billiards boat. It has its operations in North America, Australia, United Kingdom, New Zealand, Portugal and Belgium. The company is headquartered at Illinois, the United States and employs 27,050 people. The company's boat offerings include fiberglass pleasure boats, luxury sportfishing convertibles and motoryachts, rigid inflatable boats, marine parts and accessories.This report presents an in-depthbusiness, strategic and financial analysis of Brunswick Corporation. The report provides a comprehensive insight into the company, including business structure and operations, executive biographies and key competitors. The hallmark of the report is the detailed strategic analysis and Global Markets Direct's views on the company.Scope' The company's strengths and weaknesses and areas of development or decline are analyzed. Financial, strategic and operational factors are considered. ' The opportunities open to the company are considered and its growth potential assessed. Competitive or technological threats are highlighted. ' The report contains critical company information ' business structure and operations, the company history, major products and services, key competitors, key employees and executive biographies, different locations and important subsidiaries.' It provides detailed financial ratios for the past five years as well as interim ratios for the last four quarters.' Financial ratios include profitability, margins and returns, liquidity and leverage, financial position and efficiency ratios.Reasons to buy' A quick 'one-stop-shop' to understand the company. ' Enhance business/sales activities by understanding customers' businesses better.' Get detailed information and financial & strategic analysis on companies operating in your industry.' Identify prospective partners and suppliers ' with key data on their businesses and locations.' Capitalize on competitors' weaknesses and target the market opportunities available to them.' Compare your company's financial trends with those of your peers / competitors.' Scout for potential acquisition targets, with detailed insight into the companies' strategic, financial and operational performance.

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Brunswick Corporation - Financial and Strategic Analysis Review
Published on February 2009
Report Summary
Brunswick Corporation - Financial and Strategic Analysis Review
Summary
Brunswick Corporation (Brunswick) is engaged in manufacturing and marketing recreation products such as boats, marine engines,
fitness equipment and bowling and billiards equipment. Brunswick operates in four business segments namely Boat, Marine Engine,
Fitness, and Bowling & Billiards boat. It has its operations in North America, Australia, United Kingdom, New Zealand, Portugal and
Belgium. The company is headquartered at Illinois, the United States and employs 27,050 people. The company's boat offerings
include fiberglass pleasure boats, luxury sportfishing convertibles and motoryachts, rigid inflatable boats, marine parts and
accessories.
This report presents an in-depthbusiness, strategic and financial analysis of Brunswick Corporation. The report provides a
comprehensive insight into the company, including business structure and operations, executive biographies and key competitors.
The hallmark of the report is the detailed strategic analysis and Global Markets Direct's views on the company.
Scope
' The company's strengths and weaknesses and areas of development or decline are analyzed. Financial, strategic and operational
factors are considered.
' The opportunities open to the company are considered and its growth potential assessed. Competitive or technological threats are
highlighted.
' The report contains critical company information ' business structure and operations, the company history, major products and
services, key competitors, key employees and executive biographies, different locations and important subsidiaries.
' It provides detailed financial ratios for the past five years as well as interim ratios for the last four quarters.
' Financial ratios include profitability, margins and returns, liquidity and leverage, financial position and efficiency ratios.
Reasons to buy
' A quick 'one-stop-shop' to understand the company.
' Enhance business/sales activities by understanding customers' businesses better.
' Get detailed information and financial & strategic analysis on companies operating in your industry.
' Identify prospective partners and suppliers ' with key data on their businesses and locations.
' Capitalize on competitors' weaknesses and target the market opportunities available to them.
' Compare your company's financial trends with those of your peers / competitors.
' Scout for potential acquisition targets, with detailed insight into the companies' strategic, financial and operational performance.
Brunswick Corporation - Financial and Strategic Analysis Review Page 1/5

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Table of Content
Table Of Contents
Key Information 1
Key Ratios 1
Share Data 1
Performance Chart 1
Table Of Contents 2
List of Tables 2
List of Figures 2
Key Facts 3
Business Description 3
Major Products and Services 4
Overview 4
History 5
SWOT Analysis Overview 7
Overview 7
Brunswick Corporation - Strengths 7
Wide Distribution Network 7
Diversified Product Portfolio 7
Growth in the Fitness Segment 7
Brunswick Corporation - Weaknesses 7
Legal Proceedings 7
Poor Financial Performance 7
Brunswick Corporation - Opportunities 8
Strategic Acquisitions 8
Rise in the U.S. Sporting Goods Market 8
Exploiting Overseas Opportunities 8
Brunswick Corporation - Threats 8
Weak US Marine Industry 8
Slowing US Economy 8
Highly Competitive Market 8
Key Competitors 9
Key Employees 9
Key Employee Biographies 10
Company Statement 10
Locations And Subsidiaries 12
Head Office 12
Other Locations & Subsidiaries 12
Financial Ratios 13
Capital Market Ratios 13
Annual Ratios 14
Interim Ratios 15
Ratio Charts 16
Appendix 17
Methodology 17
Ratio Definitions 17
About Global Markets Direct 20
Brunswick Corporation - Financial and Strategic Analysis Review Page 2/5

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Contact Us 20
Disclaimer 20
List of Tables
Brunswick Corporation, Key Facts 1
Brunswick Corporation, Key Ratios 1
Brunswick Corporation, Share Data 1
Brunswick Corporation, Key Facts 3
Major Products and Services 4
Brunswick Corporation, History 5
Brunswick Corporation, Key Employee Biographies 10
Currency Codes 17
Capital Market Ratios 17
Equity Ratios 18
These ratios are based on per share value. 18
Profitability Ratios 18
Cost Ratios 19
Liquidity Ratios 19
Leverage Ratios 19
Efficiency Ratios 20
List of Figures
Brunswick Corporation, Performance Chart (2003 - 2007) 1
Brunswick Corporation, Ratio Charts 16
Brunswick Corporation - Financial and Strategic Analysis Review Page 3/5

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