IntroductionThis databook provides key data and information on the ice cream market in Saudi Arabia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.Scope*Contains information on four categories: impulse ice cream, take-home ice cream, artisanal ice cream and frozen yogurt*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-2009) and forecast (2010-2014) data*Category level company and brand share as well as distribution share information for 2008 and 2009*Review of the top two companies within the ice cream market, including company overview, key facts and business descriptionHighlightsThe market for ice cream in Saudi Arabia increased at a compound annual growth rate of 7.3% between 2004 and 2009.The impulse ice cream category led the ice cream market in Saudi Arabia, accounting for a share of 57.1%.Leading players in Saudi Arabia ice cream market include SADAFCO, The Saudi Ice Cream Factory and IFFCO Group.Reasons to Purchase*Develop business strategies by understanding the quantitative trends within the ice cream market in Saudi Arabia*Design effective marketing and sales strategies by identifying key market categories and segments*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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Ice cream in Saudi Arabia to 2014
Published on August 2010
Report Summary
Introduction
This databook provides key data and information on the ice cream market in Saudi Arabia. This report is a comprehensive resource
for market, category and segment level data including value, volume, distribution share and company & brand share. This report also
provides expenditure and consumption data for the historic and forecast periods.
Scope
*Contains information on four categories: impulse ice cream, take-home ice cream, artisanal ice cream and frozen yogurt
*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-2009) and
forecast (2010-2014) data
*Category level company and brand share as well as distribution share information for 2008 and 2009
*Review of the top two companies within the ice cream market, including company overview, key facts and business description
Highlights
The market for ice cream in Saudi Arabia increased at a compound annual growth rate of 7.3% between 2004 and 2009.
The impulse ice cream category led the ice cream market in Saudi Arabia, accounting for a share of 57.1%.
Leading players in Saudi Arabia ice cream market include SADAFCO, The Saudi Ice Cream Factory and IFFCO Group.
Reasons to Purchase
*Develop business strategies by understanding the quantitative trends within the ice cream market in Saudi Arabia
*Design effective marketing and sales strategies by identifying key market categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships and agreements
Table of Content
TABLE OF CONTENTS
Chapter 1 Executive Summary 2
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Summary market level: ice cream 2
Summary category level: impulse ice cream 3
Summary category level: artisanal ice cream 4
Summary category level: frozen yogurt 5
Summary category level: take-home ice cream 6
Chapter 2 Introduction 7
What is this report about' 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 20
Value analysis (Saudi Riyal), 2004'09 20
Value analysis (Saudi Riyal), 2009'14 21
Value analysis (US dollars), 2004'09 23
Value analysis (US dollars), 2009'14 24
Volume analysis, 2004'09 26
Volume analysis, 2009'14 27
Company and brand share analysis 29
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 4 Category Analysis: Impulse Ice Cream 38
Value analysis (Saudi Riyal), 2004'09 38
Value analysis (Saudi Riyal), 2009'14 39
Value analysis (US dollars), 2004'09 41
Value analysis (US dollars), 2009'14 41
Volume analysis, 2004'09 43
Volume analysis, 2009'14 44
Company and brand share analysis 46
Distribution analysis 49
Expenditure and consumption per capita 51
Chapter 5 Category Analysis: Artisanal Ice Cream 54
Value analysis (Saudi Riyal), 2004'09 54
Value analysis (Saudi Riyal), 2009'14 55
Value analysis (US dollars), 2004'09 56
Value analysis (US dollars), 2009'14 56
Volume analysis, 2004'09 57
Volume analysis, 2009'14 58
Company and brand share analysis 59
Distribution analysis 61
Expenditure and consumption per capita 62
Chapter 6 Category Analysis: Frozen Yogurt 65
Value analysis (Saudi Riyal), 2004'09 65
Value analysis (Saudi Riyal), 2009'14 66
Value analysis (US dollars), 2004'09 67
Value analysis (US dollars), 2009'14 67
Volume analysis, 2004'09 68
Volume analysis, 2009'14 69
Company and brand share analysis 70
Distribution analysis 72
Expenditure and consumption per capita 74
Chapter 7 Category Analysis: Take-Home Ice Cream 77
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Value analysis (Saudi Riyal), 2004'09 77
Value analysis (Saudi Riyal), 2009'14 78
Value analysis (US dollars), 2004'09 80
Value analysis (US dollars), 2009'14 80
Volume analysis, 2004'09 82
Volume analysis, 2009'14 83
Company and brand share analysis 85
Distribution analysis 88
Expenditure and consumption per capita 90
Chapter 8 New Product Development 93
Product launches over time 93
Recent product launches 95
Chapter 9 Macroeconomic Profile 96
Macroeconomic Indicators 96
Chapter 10 Research Methodology 101
Methodology overview 101
Secondary research 102
Market modeling 103
Creating an initial data model 103
Revising the initial data model 103
Creating a final estimate 104
Creating demographic value splits 104
Primary research 104
Data finalization 105
Ongoing research 105
Chapter 11 Appendix 106
Future readings 106
How to contact experts in your industry 106
Disclaimer 106
LIST OF FIGURES
Figure 1: Ice cream, Saudi Arabia, value by category (SARm), 2004'14 22
Figure 2: Ice cream, Saudi Arabia, category growth comparison, by value, 2004'14 25
Figure 3: Ice cream, Saudi Arabia, volume by category (liters, million), 2004'14 28
Figure 4: Ice cream, Saudi Arabia, category growth comparison, by volume, 2004'14 28
Figure 5: Ice cream, Saudi Arabia, company share by value (%), 2008'09 30
Figure 6: Ice cream, Saudi Arabia, distribution channels by value (%), 2008'09 33
Figure 7: Impulse ice cream, Saudi Arabia, value by segment (SARm), 2004'14 40
Figure 8: Impulse ice cream, Saudi Arabia, category growth comparison, by value, 2004'14 42
Figure 9: Impulse ice cream, Saudi Arabia, volume by segment (liters, million), 2004'14 45
Figure 10: Impulse ice cream, Saudi Arabia, category growth comparison, by volume, 2004'14 45
Figure 11: Impulse ice cream, Saudi Arabia, company share by value (%), 2008'09 47
Figure 12: Impulse ice cream, Saudi Arabia, distribution channels by value (%), 2008'09 50
Figure 13: Artisanal ice cream, Saudi Arabia, value (SARm), 2004'14 55
Figure 14: Artisanal ice cream, Saudi Arabia, volume (liters, million), 2004'14 58
Figure 15: Frozen yogurt, Saudi Arabia, value (SARm), 2004'14 66
Figure 16: Frozen yogurt, Saudi Arabia, volume (liters, million), 2004'14 69
Figure 17: Frozen yogurt, Saudi Arabia, distribution channels by value (%), 2008'09 73
Figure 18: Take-home ice cream, Saudi Arabia, value by segment (SARm), 2004'14 79
Figure 19: Take-home ice cream, Saudi Arabia, category growth comparison, by value, 2004'14 81
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Figure 20: Take-home ice cream, Saudi Arabia, volume by segment (liters, million), 2004'14 84
Figure 21: Take-home ice cream, Saudi Arabia, category growth comparison, by volume, 2004'14 84
Figure 22: Take-home ice cream, Saudi Arabia, company share by value (%), 2008'09 86
Figure 23: Take-home ice cream, Saudi Arabia, distribution channels by value (%), 2008'09 89
Figure 24: Annual data review process 102
LIST OF TABLES
Table 1: Ice cream category definitions 9
Table 2: Ice cream distribution channels 10
Table 3: Ice cream, Saudi Arabia, value by category (SARm), 2004'09 20
Table 4: Ice cream, Saudi Arabia, value forecast by category (SARm), 2009'14 21
Table 5: Ice cream, Saudi Arabia, value by category ($m), 2004'09 23
Table 6: Ice cream, Saudi Arabia, value forecast by category ($m), 2009'14 24
Table 7: Ice cream, Saudi Arabia, volume by category (liters, million), 2004'09 26
Table 8: Ice cream, Saudi Arabia, volume forecast by category (liters, million), 2009'14 27
Table 9: Ice cream, Saudi Arabia, brand share by value (%), 2008'09 29
Table 10: Ice cream, Saudi Arabia, value by brand (SARm), 2008'09 29
Table 11: Ice cream, Saudi Arabia, company share by value (%), 2008'09 31
Table 12: Ice cream, Saudi Arabia, value by company (SARm), 2008'09 31
Table 13: Ice cream, Saudi Arabia, distribution channels by value (%), 2008'09 32
Table 14: Ice cream, Saudi Arabia, value by distribution channel (SARm), 2008'09 32
Table 15: Ice cream, Saudi Arabia, expenditure per capita (SAR), 2004'09 34
Table 16: Ice cream, Saudi Arabia, forecast expenditure per capita (SAR), 2009'14 35
Table 17: Ice cream, Saudi Arabia, expenditure per capita ($), 2004'09 35
Table 18: Ice cream, Saudi Arabia, forecast expenditure per capita ($), 2009'14 36
Table 19: Ice cream, Saudi Arabia, consumption per capita (liters), 2004'09 36
Table 20: Ice cream, Saudi Arabia, forecast consumption per capita (liters), 2009'14 37
Table 21: Impulse ice cream, Saudi Arabia, value by segment (SARm), 2004'09 38
Table 22: Impulse ice cream, Saudi Arabia, value forecast by segment (SARm), 2009'14 39
Table 23: Impulse ice cream, Saudi Arabia, value by segment ($m), 2004'09 41
Table 24: Impulse ice cream, Saudi Arabia, value forecast by segment ($m), 2009'14 41
Table 25: Impulse ice cream, Saudi Arabia, volume by segment (liters, million), 2004'09 43
Table 26: Impulse ice cream, Saudi Arabia, volume forecast by segment (liters, million), 2009'14 44
Table 27: Impulse ice cream, Saudi Arabia, brand share by value (%), 2008'09 46
Table 28: Impulse ice cream, Saudi Arabia, value by brand (SARm), 2008'09 46
Table 29: Impulse ice cream, Saudi Arabia, company share by value (%), 2008'09 48
Table 30: Impulse ice cream, Saudi Arabia, value by company (SARm), 2008'09 48
Table 31: Impulse ice cream, Saudi Arabia, distribution channels by value (%), 2008'09 49
Table 32: Impulse ice cream, Saudi Arabia, value by distribution channel (SARm), 2008'09 49
Table 33: Impulse ice cream, Saudi Arabia, expenditure per capita (SAR), 2004'09 51
Table 34: Impulse ice cream, Saudi Arabia, forecast expenditure per capita (SAR), 2009'14 51
Table 35: Impulse ice cream, Saudi Arabia, expenditure per capita ($), 2004'09 52
Table 36: Impulse ice cream, Saudi Arabia, forecast expenditure per capita ($), 2009'14 52
Table 37: Impulse ice cream, Saudi Arabia, consumption per capita (liters), 2004'09 53
Table 38: Impulse ice cream, Saudi Arabia, forecast consumption per capita (liters), 2009'14 53
Table 39: Artisanal ice cream, Saudi Arabia, value (SARm), 2004'09 54
Table 40: Artisanal ice cream, Saudi Arabia, value forecast (SARm), 2009'14 55
Table 41: Artisanal ice cream, Saudi Arabia, value ($m), 2004'09 56
Table 42: Artisanal ice cream, Saudi Arabia, value forecast ($m), 2009'14 56
Table 43: Artisanal ice cream, Saudi Arabia, volume (liters, million), 2004'09 57
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Table 44: Artisanal ice cream, Saudi Arabia, volume forecast (liters, million), 2009'14 58
Table 45: Artisanal ice cream, Saudi Arabia, brand share by value (%), 2008'09 59
Table 46: Artisanal ice cream, Saudi Arabia, value by brand (SARm), 2008'09 59
Table 47: Artisanal ice cream, Saudi Arabia, company share by value (%), 2008'09 60
Table 48: Artisanal ice cream, Saudi Arabia, value by company (SARm), 2008'09 60
Table 49: Artisanal ice cream, Saudi Arabia, distribution channels by value (%), 2008'09 61
Table 50: Artisanal ice cream, Saudi Arabia, value by distribution channel (SARm), 2008'09 61
Table 51: Artisanal ice cream, Saudi Arabia, expenditure per capita (SAR), 2004'09 62
Table 52: Artisanal ice cream, Saudi Arabia, forecast expenditure per capita (SAR), 2009'14 62
Table 53: Artisanal ice cream, Saudi Arabia, expenditure per capita ($), 2004'09 63
Table 54: Artisanal ice cream, Saudi Arabia, forecast expenditure per capita ($), 2009'14 63
Table 55: Artisanal ice cream, Saudi Arabia, consumption per capita (liters), 2004'09 64
Table 56: Artisanal ice cream, Saudi Arabia, forecast consumption per capita (liters), 2009'14 64
Table 57: Frozen Yogurt, Saudi Arabia, value (SARm), 2004'09 65
Table 58: Frozen Yogurt, Saudi Arabia, value forecast (SARm), 2009'14 66
Table 59: Frozen Yogurt, Saudi Arabia, value ($m), 2004'09 67
Table 60: Frozen Yogurt, Saudi Arabia, value forecast ($m), 2009'14 67
Table 61: Frozen Yogurt, Saudi Arabia, volume (liters, million), 2004'09 68
Table 62: Frozen Yogurt, Saudi Arabia, volume forecast (liters, million), 2009'14 69
Table 63: Frozen Yogurt, Saudi Arabia, brand share by value (%), 2008'09 70
Table 64: Frozen Yogurt, Saudi Arabia, value by brand (SARm), 2008'09 70
Table 65: Frozen Yogurt, Saudi Arabia, company share by value (%), 2008'09 71
Table 66: Frozen Yogurt, Saudi Arabia, value by company (SARm), 2008'09 71
Table 67: Frozen Yogurt, Saudi Arabia, distribution channels by value (%), 2008'09 72
Table 68: Frozen Yogurt, Saudi Arabia, value by distribution channel (SARm), 2008'09 72
Table 69: Frozen Yogurt, Saudi Arabia, expenditure per capita (SAR), 2004'09 74
Table 70: Frozen Yogurt, Saudi Arabia, forecast expenditure per capita (SAR), 2009'14 74
Table 71: Frozen Yogurt, Saudi Arabia, expenditure per capita ($), 2004'09 75
Table 72: Frozen Yogurt, Saudi Arabia, forecast expenditure per capita ($), 2009'14 75
Table 73: Frozen Yogurt, Saudi Arabia, consumption per capita (liters), 2004'09 76
Table 74: Frozen Yogurt, Saudi Arabia, forecast consumption per capita (liters), 2009'14 76
Table 75: Take-home ice cream, Saudi Arabia, value by segment (SARm), 2004'09 77
Table 76: Take-home ice cream, Saudi Arabia, value forecast by segment (SARm), 2009'14 78
Table 77: Take-home ice cream, Saudi Arabia, value by segment ($m), 2004'09 80
Table 78: Take-home ice cream, Saudi Arabia, value forecast by segment ($m), 2009'14 80
Table 79: Take-home ice cream, Saudi Arabia, volume by segment (liters, million), 2004'09 82
Table 80: Take-home ice cream, Saudi Arabia, volume forecast by segment (liters, million), 2009'14 83
Table 81: Take-home ice cream, Saudi Arabia, brand share by value (%), 2008'09 85
Table 82: Take-home ice cream, Saudi Arabia, value by brand (SARm), 2008'09 85
Table 83: Take-home ice cream, Saudi Arabia, company share by value (%), 2008'09 87
Table 84: Take-home ice cream, Saudi Arabia, value by company (SARm), 2008'09 87
Table 85: Take-home ice cream, Saudi Arabia, distribution channels by value (%), 2008'09 88
Table 86: Take-home ice cream, Saudi Arabia, value by distribution channel (SARm), 2008'09 88
Table 87: Take-home ice cream, Saudi Arabia, expenditure per capita (SAR), 2004'09 90
Table 88: Take-home ice cream, Saudi Arabia, forecast expenditure per capita (SAR), 2009'14 90
Table 89: Take-home ice cream, Saudi Arabia, expenditure per capita ($), 2004'09 91
Table 90: Take-home ice cream, Saudi Arabia, forecast expenditure per capita ($), 2009'14 91
Table 91: Take-home ice cream, Saudi Arabia, consumption per capita (liters), 2004'09 92
Table 92: Take-home ice cream, Saudi Arabia, forecast consumption per capita (liters), 2009'14 92
Table 93: Saudi Arabia ice cream new product launches reports, by company, 2009 93
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Table 94: Saudi Arabia ice cream new product launches SKUs, by company, 2009 93
Table 95: Saudi Arabia ice cream new product launches (reports), by flavor and fragrances, 2009 94
Table 96: Saudi Arabia ice cream new product launches (reports), by ingredients, 2009 94
Table 97: Saudi Arabia ice cream new product launches (reports), by package tags or claims, 2009 95
Table 98: Saudi Arabia ice cream new product launches ' recent launch (2009) 95
Table 99: Saudi Arabia population, by age group, 2004'09 (millions) 96
Table 100: Saudi Arabia population forecast, by age group, 2009'14 (millions) 97
Table 101: Saudi Arabia population, by gender, 2004'09 (millions) 97
Table 102: Saudi Arabia population forecast, by gender, 2009'14 (millions) 98
Table 103: Saudi Arabia nominal GDP, 2004'09 (SARbn, nominal prices) 98
Table 104: Saudi Arabia nominal GDP forecast, 2009'14 (SARbn, nominal prices) 98
Table 105: Saudi Arabia real GDP, 2004'09 (SARbn, 2000 prices) 99
Table 106: Saudi Arabia real GDP forecast, 2009'14 (SARbn, 2000 prices) 99
Table 107: Saudi Arabia real GDP, 2004'09 ($bn, 2000 prices) 99
Table 108: Saudi Arabia real GDP forecast, 2009'14 ($bn, 2000 prices) 100
Table 109: Saudi Arabia consumer price index, 2004'09 (2000=100) 100
Table 110: Saudi Arabia consumer price index, 2009'14 (2000=100) 100
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