In this IDC study (a translation of the Japanese document IDC #J13280103), we analyze the results of a user survey conducted by IDC in April 2013, entitled Japan Cloud User Survey, 2013.Some early-bird users are leveraging cloud to develop new businesses. Many companies, on the other hand, view cloud only as a means to cut costs. To expand the IT market, it will be necessary to change the postures of user companies from one that is "passive/defensive (focused on improving business efficiency by cutting cost)" to one that is "active/aggressive (focused on business expansion through active spending)," which will not be an easy task. "It will be important for vendors to adopt strategies like 'strengthening solutions with a focus on customers' and 'strengthening platforms with a focus on technologies' to change the posture of companies, and beef up business strategies that will make them industry leaders," says Satoshi Matsumoto, research manager, IT Services, IDC Japan.

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Japan Cloud Services User Demand Analysis 2013
Published on September 2013
Report Summary
In this IDC study (a translation of the Japanese document IDC #J13280103), we analyze the results of a user survey conducted by
IDC in April 2013, entitled Japan Cloud User Survey, 2013.
Some early-bird users are leveraging cloud to develop new businesses. Many companies, on the other hand, view cloud only as a
means to cut costs. To expand the IT market, it will be necessary to change the postures of user companies from one that is
"passive/defensive (focused on improving business efficiency by cutting cost)" to one that is "active/aggressive (focused on business
expansion through active spending)," which will not be an easy task. "It will be important for vendors to adopt strategies like
'strengthening solutions with a focus on customers' and 'strengthening platforms with a focus on technologies' to change the posture
of companies, and beef up business strategies that will make them industry leaders," says Satoshi Matsumoto, research manager, IT
Services, IDC Japan.
Table of Content
Table of ContentsIDC OpinionIn This StudyMethodologyCloud DefinitionCloud Definitions Shown in User SurveyCloud Segments
(Deployment and Service Models)Survey Participants and Survey PeriodFirst SurveySecond SurveyRespondent ProfilesExecutive
SummarySituation OverviewAwareness of Cloud (First Survey)Impression of Cloud (First Survey)Cloud Utilization (First Survey)Cloud
SuitabilityFuture System Implementation MethodsVendor VisibilityPublic Cloud: SaaS TrendsSaaS UtilizationExpected Benefits of
Utilizing SaaS and Related ConcernsSaaS Selection CriteriaSatisfaction with SaaSPublic Cloud: PaaS TrendsPaaS
UtilizationCurrently Using and Considering PaaS VendorsMonthly PaaS ExpensesExpected Benefits of Utilizing PaaS and Related
ConcernsPaaS Selection CriteriaDevelopment Outsourcers Used for PaaSSatisfaction with PaaSPublic Cloud: IaaS TrendsIaaS
UtilizationCurrently Using and Considering IaaS VendorsMonthly IaaS ExpensesExpected Benefits of Utilizing IaaS and Related
ConcernsIaaS Selection CriteriaOS and Databases Used on IaaSDevelopment Outsourcers Used for IaaSSatisfaction with
IaaSIndustry-Specific Cloud TrendsIndustry-Specific Cloud UsageExpected Benefits of Utilizing Industry-Specific Cloud and Related
ConcernsIndustry-Specific Cloud Vendor Selection CriteriaSatisfaction with Industry-Specific CloudPrivate Cloud TrendsPrivate Cloud
UtilizationExpected Benefits of Utilizing Private Cloud and Related ConcernsAccelerators and Inhibitors of Private
CloudsTechnological Components That Private Cloud Should HavePrivate Cloud Implementation Methods and BudgetsPrivate Cloud
Implementation Partners and Selection CriteriaSatisfaction with Existing Private CloudsFuture OutlookEssential GuidanceLearn
MoreRelated ResearchTerminologySynopsisTable: Profile of Respondent Enterprises in the First Survey: by Industry and Company
SizeTable: Profile of Respondent Enterprises in the Second Survey: by Industry and Company SizeTable: Profile of Respondent
Enterprises in the Second Survey: by Level of Cloud FamiliarityTable: Cloud Awareness Across Deployment Models: by Company
Size and Industry (%)Table: Impressions of Cloud by Deployment Model (%)Table: Cloud Utilization by Deployment Model: by
Company Size & Industry (%)Table: Methods of Implementing Future Systems: by Applications (%)Table: Methods of Implementing
Future Systems, 2011-2013 (%)Table: Vendors Recognized as Top-In-Industry by Deployment Model/Service ModelTable: SaaS
Utilization by Applications: by Company Size (%)Table: How Users Implemented and Plan to Implement PaaS by System Area
(%)Table: PaaS Vendors Used or Considered: by Company Size (%)Table: Systems for Which IaaS Is Used or Considered by
System Area (%)Table: Currently Used and Considered IaaS Vendors: by Company Size (%)Table: Private Cloud Usage by System
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Area: by Company Size (%)Table: Private Cloud Implementation Methods by System Area (%)Table: Private Cloud Implementation
Budgets: by Company Size (%)Figure: Cloud Awareness by Deployment ModelFigure: Cloud Awareness by Deployment Model,
2011-2013Figure: Impressions of Cloud by Deployment ModelFigure: Impressions of Cloud by Deployment Model, 2011-2013Figure:
Cloud Utilization by Deployment ModelFigure: Cloud Utilization by Deployment Model, 2011-2013Figure: Cloud Suitability by System
AreaFigure: Cloud Suitability by System Area, 2011-2013Figure: SaaS Usage Rate by Applications, 2011-2013Figure: Compatibility
of SaaS Used/Considered with Existing Systems: by ApplicationsFigure: Expected Benefits of Utilizing SaaSFigure: Expected
Benefits of Utilizing SaaS, 2011-2013Figure: Concerns Toward SaaS UtilizationFigure: Concerns toward SaaS Utilization,
2011-2013Figure: SaaS Vendor and Service Selection CriteriaFigure: SaaS Vendor and Service Selection Criteria, 2011-2013Figure:
Number of SaaS Vendors Considered and Evaluated, 2012-2013Figure: Satisfaction with Existing SaaSFigure: Satisfaction with
Existing SaaS, 2011-2013Figure: PaaS Utilization by Company Size: by Company SizeFigure: System Areas Where PaaS Is
Currently Used or ConsideredFigure: PaaS Vendors Used or ConsideredFigure: Monthly PaaS Charges: by Company SizeFigure:
Monthly PaaS Charges, 2011-2013Figure: Expected Benefits of Utilizing PaaSFigure: Expected Benefits of Utilizing PaaS,
2011-2013Figure: Concerns Toward PaaS UtilizationFigure: Concerns Toward PaaS Utilization, 2011-2013Figure: PaaS Vendor and
Service Selection CriteriaFigure: PaaS Vendor and Service Selection Criteria, 2011-2013Figure: Number of PaaS Vendors
Considered and Evaluated, 2012-2013Figure: Development Outsourcers Used When Implementing PaaSFigure: Recognition of
Development Outsourcers Used (PaaS)Figure: Satisfaction with Existing PaaSFigure: Satisfaction with Existing PaaS,
2011-2013Figure: IaaS Utilization: by Company SizeFigure: System Areas Where IaaS Is Used or ConsideredFigure: Currently Used
and Considered IaaS VendorsFigure: Monthly IaaS Charges: by Company SizeFigure: Monthly IaaS Charges, 2011-2013Figure:
Expected Benefits of Utilizing IaaSFigure: Expected Benefits of Utilizing IaaS, 2011-2013Figure: Concerns Toward IaaS
UtilizationFigure: Concerns Toward IaaS Utilization, 2011-2013Figure: IaaS Vendor and Service Selection CriteriaFigure: IaaS
Vendor and Service Selection Criteria, 2011-2013Figure: Number of IaaS Vendors Considered and Evaluated, 2012-2013Figure: OS
and Databases Used on IaaSFigure: Development Outsourcers Used When Implementing IaaSFigure: Attributes of Development
Outsourcers Used (IaaS)Figure: Satisfaction with Existing IaaSFigure: Satisfaction with Existing IaaS, 2011-2013Figure:
Industry-Specific Cloud Utilization: by Company SizeFigure: Industry-Specific Cloud Utilization: by IndustryFigure: Compatibility of
Industry-Specific Cloud Used and Considered with Existing SystemsFigure: Expected Benefits of Utilizing Industry-Specific
CloudFigure: Expected Benefits of Utilizing Industry-Specific Cloud, 2011-2013Figure: Concerns Toward Industry-Specific Cloud
UtilizationFigure: Concerns Toward Industry-Specific Cloud Utilization, 2011-2013Figure: Industry-Specific Cloud Selection
CriteriaFigure: Industry-Specific Cloud Selection Criteria, 2011-2013Figure: Satisfaction with Existing Industry-Specific CloudFigure:
Satisfaction with Existing Industry-Specific Cloud, 2011-2013Figure: Private Cloud Usage by System Area, 2011-2013Figure:
Compatibility of Private Cloud with Existing Systems by System AreaFigure: Expected Benefits of Utilizing Private CloudFigure:
Expected Benefits of Utilizing Private Cloud, 2011-2013Figure: Concerns Toward Private Cloud UtilizationFigure: Concerns Toward
Private Cloud Utilization, 2011-2013Figure: Accelerators of Private Cloud UtilizationFigure: Accelerators of Private Cloud Utilization,
2011-2013Figure: Inhibitors of Private Cloud UtilizationFigure: Inhibitors of Private Cloud Utilization, 2011-2013Figure: Technological
Components That Private Clouds Should HaveFigure: Technological Components That Private Clouds Should Have,
2011-2013Figure: Private Cloud Implementation Methods, 2011-2013Figure: Private Cloud Implementers: Implementation
PhaseFigure: Private Cloud Implementers: Implementation Phase, 2011-2013Figure: Private Cloud Implementation Partner Selection
CriteriaFigure: Private Cloud Implementation Partner Selection Criteria, 2011-2013Figure: Satisfaction with Existing Private
CloudsFigure: Satisfaction with Existing Private Clouds, 2011-2013
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