The retail savings market is set to increase in importance as financial institutions battle for deposit funding. JISAs are dedicated children's savings accounts that offer providers an opportunity to tap into a new source of deposits. Launched in November 2011, JISAs are new to the market, heightening the need to appreciate what consumers want from these products.Harness primary insight to understand the attitudes of consumers.Sculpt more targeted strategies through a greater understanding of how the consumers' appetite for JISAs varies demographically.Use Datamonitor's forecasts to help inform your future plans.Understand what product features will appeal to consumers.Discover which providers are currently active in the market and the details of their product offerings.Compared to the discontinued Child Trust Fund (CTF), JISAs offer parents far more flexibility in terms of where and how the savings are invested. This flexibility has increased consumer appetite for exposure to stocks and shares.Affordability is the most important reason for not opening a JISA account. Unlike CTFs, JISAs do not come with a government contribution and this is likely to disincentivize poorer families.Parents of a young age, high income earners, and parents with one child are the most likely to open a JISA. However, consumer awareness of JISAs is low and the majority of parents are unlikely to open a JISA.What factors will affect consumer demand for JISAs'Who is likely to open a JISA'What will be the size of the JISA market in 2013'What products are currently available on the market'What other options do parents have to save for their children'

1. Find Industry reports, Company profiles
ReportLinker and Market Statistics
>> Get this Report Now by email!
Junior ISAs: Saving for the next generation
Published on April 2012
Report Summary
The retail savings market is set to increase in importance as financial institutions battle for deposit funding. JISAs are dedicated
children's savings accounts that offer providers an opportunity to tap into a new source of deposits. Launched in November 2011,
JISAs are new to the market, heightening the need to appreciate what consumers want from these products.Harness primary insight
to understand the attitudes of consumers.Sculpt more targeted strategies through a greater understanding of how the consumers'
appetite for JISAs varies demographically.Use Datamonitor's forecasts to help inform your future plans.Understand what product
features will appeal to consumers.Discover which providers are currently active in the market and the details of their product
offerings.Compared to the discontinued Child Trust Fund (CTF), JISAs offer parents far more flexibility in terms of where and how the
savings are invested. This flexibility has increased consumer appetite for exposure to stocks and shares.Affordability is the most
important reason for not opening a JISA account. Unlike CTFs, JISAs do not come with a government contribution and this is likely to
disincentivize poorer families.Parents of a young age, high income earners, and parents with one child are the most likely to open a
JISA. However, consumer awareness of JISAs is low and the majority of parents are unlikely to open a JISA.What factors will affect
consumer demand for JISAs'Who is likely to open a JISA'What will be the size of the JISA market in 2013'What products are currently
available on the market'What other options do parents have to save for their children'
Table of Content
Junior ISAs: Saving for the next generation
DATAMONITOR VIEW
'Catalyst
'Summary
ANALYSIS
'JISAs offer similar benefits to adult ISAs
'The lack of a government contribution is a drawback but JISAs offer a number of benefits that will appeal to consumers
- (Untitled sub-section)
- The lack of any government contribution will disincentivize lower income families to open a JISA account
- Tax-free saving is not a benefit exclusive to JISAs but there simplicity may win through
'Wider macroeconomic and behavioral trends will boost JISAs
'Nearly half of parents agree that they should save for their children's future
- Consumers' propensity to save for their children decreases with age
- Higher income earners believe more strongly in saving for their children's future
'Initial take-up of JISAs will be slowed by a lack of consumer awareness and willingness to act
- The demand for JISAs will be adversely effected by lack of consumer awareness
- The majority of consumers are currently unlikely to open a JISA
- Younger parents are more likely to open a JISA than older parents
- Parents' propensity to open a JISA decreases with the number of children they have
'Cash JISAs are in more demand than other types of JISAs
- The flexibility of JISAs has increased consumer appetite for exposure to stocks and shares
- Affordability is the most important reason for not opening a JISA
Junior ISAs: Saving for the next generation (From Slideshare) Page 1/4

2. Find Industry reports, Company profiles
ReportLinker and Market Statistics
>> Get this Report Now by email!
- Concerns regarding control deter consumers
'The value of the JISA market is forecasted to be £696m in March 2013
'Banks have been slow off the mark in the JISA market
- Mutuals currently dominate the cash JISA sector
- Several providers are trying to add value to their products by offering tie-ins, greater flexibility, and free gifts
- Stocks and shares JISAs are offered by banks, mutuals, and investment houses
'Demand for JISAs may be depressed by alternative options for child savings
APPENDIX
'Supplementary data
'Methodology
- Overall methodology
- Other Secondary Sources
- Forecasting methodology
'Further Reading
'Ask the analyst
'Disclaimer
TABLES
'Table: Agreement with the statement that "parents should save for their children's future," by age band
'Table: Agreement with the statement that "parents should save for their children's future," by income band
'Table: Likelihood of parent opening a JISA, by age group
FIGURES
'Figure: JISAs offer more flexibility than CTFs
'Figure: 49% of parents believe that they should save for their children's future
'Figure: 18'24 year olds believe most strongly in parents saving for their children's future
'Figure: 78% of consumers with an income of over £60,000 believe that parents should save for their children's future
'Figure: The majority of consumers have not yet heard about JISAs
'Figure: Only 8% of parents are very likely to open a JISA
'Figure: Parents in the 25'34 age group are the most likely to open a JISA
'Figure: Parents with one child are the most likely to open a JISA
'Figure: Cash JISAs are the most popular
'Figure: 61% of parents said that a lack of money was a reason for not opening a JISA
'Figure: The value of JISA accounts is forecasted to be £696m by March 2013
'Figure: Halifax offers the best rate on cash JISAs
'Figure: Halifax charges the lowest percentage management fee amongst the stocks and shares JISAs currently on the market
Companies mentioned
Bank of England, CMS Energy Corporation, Family Investments, Hutchison 3G UK Limited, Metro AG, Nationwide Building Society,
Omnicom Group Inc., Royal Bank of Scotland Group PLC, Skipton Building Society
Junior ISAs: Saving for the next generation (From Slideshare) Page 2/4

3. Find Industry reports, Company profiles
ReportLinker and Market Statistics
>> Get this Report Now by email!
Fax Order Form
To place an order via fax simply print this form, fill in the information below and fax the completed form to:
Europe, Middle East and Africa : + 33 4 37 37 15 56
Asia, Oceania and America : + 1 (805) 617 17 93
If you have any questions please visit http://www.reportlinker.com/notify/contact
Order Information
Please verify that the product information is correct and select the format(s) you require.
Junior ISAs: Saving for the next generation
Product Formats
Please select the product formats and the quantity you require.
1 User License--USD 2 795.00 Quantity: _____
Contact Information
Please enter all the information below in BLOCK CAPITALS
Title: Mr Mrs Dr Miss Ms Prof
First Name: _____________________________ Last Name: __________________________________
Email Address: __________________________________________________________________________
Job Title: __________________________________________________________________________
Organization: __________________________________________________________________________
Address: __________________________________________________________________________
City: __________________________________________________________________________
Postal / Zip Code: __________________________________________________________________________
Country: __________________________________________________________________________
Phone Number: __________________________________________________________________________
Fax Number: __________________________________________________________________________
Junior ISAs: Saving for the next generation (From Slideshare) Page 3/4

4. Find Industry reports, Company profiles
ReportLinker and Market Statistics
>> Get this Report Now by email!
Payment Information
Please indicate the payment method, you would like to use by selecting the appropriate box.
Payment by credit card Card Number: ______________________________________________
Expiry Date __________ / _________
CVV Number _____________________
Card Type (ex: Visa, Amex…) _________________________________
Payment by wire transfer Crédit Mutuel
RIB : 10278 07314 00020257701 89
BIC : CMCIFR2A
IBAN : FR76 1027 8073 1400 0202 5770 189
Payment by check UBIQUICK SAS
16 rue Grenette – 69002 LYON, FRANCE
Customer signature:
Please note that by ordering from Reportlinker you are agreeing to our Terms and Conditions at
http://www.reportlinker.com/index/terms
Please fax this form to:
Europe, Middle East and Africa : + 33 4 37 37 15 56
Asia, Oceania and America : + 1 (805) 617 17 93
Junior ISAs: Saving for the next generation (From Slideshare) Page 4/4