Datamonitor's Make-Up - Scandinavia Industry Guide is an essential resource for top-level data and analysis covering the Make-Up industry in each of the Scandinavian (Denmark, Norway and Sweden) countries. The report includes easily comparable data on market value, segmentation, and five forces analysis, plus full five year market forecasts for each country. It examines future problems, innovations and potential growth areas within the market.Scope of the Report * Contains an executive summary market values, and segmentation * Provides textual analysis of the industry's prospects, competitive landscape and profiles of leading companies* Incorporates in-depth five forces competitive environment analysis and scorecards * Compares data from Denmark, Norway and Sweden, alongside individual chapters on each country. . * Includes a five-year forecast of the industryHighlightsThe Scandinavian make-up market had a total market value of $827.1 million in 2008. Norway was the fastest growing country with a CAGR of 7.3% over the 2004'08 period.Within the make-up industry, Sweden is the leading country among the Scandinavian countries, with market revenues of $383.9 million in 2008. The make-up industry in Sweden is expected to lead the Scandinavian countries with a value of $468.2 million in 2013. Why you should buy this report * Spot future trends and developments * Inform your business decisions * Add weight to presentations and marketing materials * Save time carrying out entry-level researchMarket DefinitionThe make-up market consists of eye make-up, face make-up, lip make-up and nail make-up. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant annual average exchange rates.

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Make-Up - Scandinavia Industry Guide
Published on January 2010
Report Summary
Datamonitor's Make-Up - Scandinavia Industry Guide is an essential resource for top-level data and analysis covering the Make-Up
industry in each of the Scandinavian (Denmark, Norway and Sweden) countries. The report includes easily comparable data on
market value, segmentation, and five forces analysis, plus full five year market forecasts for each country. It examines future
problems, innovations and potential growth areas within the market.
Scope of the Report
* Contains an executive summary market values, and segmentation
* Provides textual analysis of the industry's prospects, competitive landscape and profiles of leading companies
* Incorporates in-depth five forces competitive environment analysis and scorecards
* Compares data from Denmark, Norway and Sweden, alongside individual chapters on each country. .
* Includes a five-year forecast of the industry
Highlights
The Scandinavian make-up market had a total market value of $827.1 million in 2008.
Norway was the fastest growing country with a CAGR of 7.3% over the 2004'08 period.
Within the make-up industry, Sweden is the leading country among the Scandinavian countries, with market revenues of $383.9
million in 2008.
The make-up industry in Sweden is expected to lead the Scandinavian countries with a value of $468.2 million in 2013.
Why you should buy this report
* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research
Market Definition
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The make-up market consists of eye make-up, face make-up, lip make-up and nail make-up. The market is valued according to retail
selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been
calculated using constant annual average exchange rates.
Table of Content
TABLE OF CONTENTS
CHAPTER 1 INTRODUCTION 12
1.1 What is this report about' 12
1.2 Who is the target reader' 12
1.3 How to use this report 12
1.4 Definitions 12
CHAPTER 2 SCANDINAVIA MAKE-UP INDUSTRY OUTLOOK 13
2.1 Market Analysis 13
2.2 Market Revenues 14
CHAPTER 3 MAKE-UP IN DENMARK 18
3.1 Market Overview 18
3.2 Market Value 20
3.3 Market Volume 21
3.4 Market Segmentation I 22
3.5 Market Segmentation II 23
3.6 Market Share 24
3.7 Five Forces Analysis 25
3.8 Leading Companies 33
3.9 Distribution 44
3.10 Market Forecasts 45
3.11 Macroeconomic Indicators 47
CHAPTER 4 MAKE-UP IN NORWAY 49
4.1 Market Overview 49
4.2 Market Value 51
4.3 Market Volume 52
4.4 Market Segmentation I 53
4.5 Market Segmentation II 54
4.6 Market Share 55
4.7 Five Forces Analysis 56
4.8 Leading Companies 64
4.9 Distribution 74
4.10 Market Forecasts 75
4.11 Macroeconomic Indicators 77
CHAPTER 5 MAKE-UP IN SWEDEN 79
5.1 Market Overview 79
5.2 Market Value 81
5.3 Market Volume 82
5.4 Market Segmentation I 83
5.5 Market Segmentation II 84
5.6 Market Share 85
5.7 Five Forces Analysis 86
5.8 Leading Companies 94
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5.9 Distribution 104
5.10 Market Forecasts 105
5.11 Macroeconomic Indicators 107
CHAPTER 6 APPENDIX 109
6.1 Data Research Methodology 109
LIST OF TABLES
Table 1: Scandinavia make-up industry, revenue ($m) 2004'13 14
Table 2: Scandinavia make-up industry, revenue ($m) 2004'08 15
Table 3: Scandinavia make-up industry forecast, revenue ($m) 2008'13 16
Table 4: Denmark Make-Up Market Value: $ million, 2004-2008 20
Table 5: Denmark Make-Up Market Volume: Units million, 2004-2008 21
Table 6: Denmark Make-Up Market Segmentation I: % Share, by Value, 2008 22
Table 7: Denmark Make-Up Market Segmentation II: % Share, by Value, 2008 23
Table 8: Denmark Make-Up Market Share: % Share, by Value, 2008 24
Table 9: Key Facts: L'Oreal S.A. 33
Table 10: Key Financials: L'Oreal S.A. 36
Table 11: Key Facts: The Procter & Gamble Company 37
Table 12: Key Financials: The Procter & Gamble Company 40
Table 13: Key Facts: The Estee Lauder Companies Inc. 41
Table 14: Key Financials: The Estee Lauder Companies Inc. 43
Table 15: Denmark Make-Up Distribution: % Share, by Value, 2008 44
Table 16: Denmark Make-Up Market Value Forecast: $ million, 2008-2013 45
Table 17: Denmark Make-Up Market Volume Forecast: Units million, 2008-2013 46
Table 18: Denmark Size of Population (million) , 2004-2008 47
Table 19: Denmark GDP (Constant 2000 Prices, $ billion), 2004-2008 47
Table 20: Denmark Inflation, 2004-2008 48
Table 21: Denmark Exchange Rate, 2004-2008 48
Table 22: Norway Make-Up Market Value: $ million, 2004-2008 51
Table 23: Norway Make-Up Market Volume: Units million, 2004-2008 52
Table 24: Norway Make-Up Market Segmentation I: % Share, by Value, 2008 53
Table 25: Norway Make-Up Market Segmentation II: % Share, by Value, 2008 54
Table 26: Norway Make-Up Market Share: % Share, by Value, 2008 55
Table 27: Key Facts: L'Oreal S.A. 64
Table 28: Key Financials: L'Oreal S.A. 67
Table 29: Key Facts: The Procter & Gamble Company 68
Table 30: Key Financials: The Procter & Gamble Company 70
Table 31: Key Facts: The Estee Lauder Companies Inc. 71
Table 32: Key Financials: The Estee Lauder Companies Inc. 73
Table 33: Norway Make-Up Distribution: % Share, by Value, 2008 74
Table 34: Norway Make-Up Market Value Forecast: $ million, 2008-2013 75
Table 35: Norway Make-Up Market Volume Forecast: Units million, 2008-2013 76
Table 36: Norway Size of Population (million) , 2004-2008 77
Table 37: Norway GDP (Constant 2000 Prices, $ billion), 2004-2008 77
Table 38: Norway Inflation, 2004-2008 78
Table 39: Norway Exchange Rate, 2004-2008 78
Table 40: Sweden Make-Up Market Value: $ million, 2004-2008 81
Table 41: Sweden Make-Up Market Volume: Units million, 2004-2008 82
Table 42: Sweden Make-Up Market Segmentation I: % Share, by Value, 2008 83
Table 43: Sweden Make-Up Market Segmentation II: % Share, by Value, 2008 84
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Table 44: Sweden Make-Up Market Share: % Share, by Value, 2008 85
Table 45: Key Facts: L'Oreal S.A. 94
Table 46: Key Financials: L'Oreal S.A. 97
Table 47: Key Facts: Revlon, Inc. 98
Table 48: Key Financials: Revlon, Inc. 100
Table 49: Key Facts: The Estee Lauder Companies Inc. 101
Table 50: Key Financials: The Estee Lauder Companies Inc. 103
Table 51: Sweden Make-Up Distribution: % Share, by Value, 2008 104
Table 52: Sweden Make-Up Market Value Forecast: $ million, 2008-2013 105
Table 53: Sweden Make-Up Market Volume Forecast: Units million, 2008-2013 106
Table 54: Sweden Size of Population (million) , 2004-2008 107
Table 55: Sweden GDP (Constant 2000 Prices, $ billion), 2004-2008 107
Table 56: Sweden Inflation, 2004-2008 108
Table 57: Sweden Exchange Rate, 2004-2008 108
LIST OF FIGURES
Figure 1: Scandinavia make-up industry, revenue ($m) 2004'13 14
Figure 2: Scandinavia make-up industry, revenue ($m) 2004'08 15
Figure 3: Scandinavia make-up industry forecast, revenue ($m) 2008'13 16
Figure 4: Scandinavia make-up industry, Segmentation (%) 2008 17
Figure 5: Denmark Make-Up Market Value: $ million, 2004-2008 20
Figure 6: Denmark Make-Up Market Volume: Units million, 2004-2008 21
Figure 7: Denmark Make-Up Market Segmentation I: % Share, by Value, 2008 22
Figure 8: Denmark Make-Up Market Segmentation II: % Share, by Value, 2008 23
Figure 9: Denmark Make-Up Market Share: % Share, by Value, 2008 24
Figure 10: Forces Driving Competition in the Make-Up Market in Denmark, 2008 25
Figure 11: Drivers of Buyer Power in the Make-Up Market in Denmark, 2008 27
Figure 12: Drivers of Supplier Power in the Make-Up Market in Denmark, 2008 28
Figure 13: Factors Influencing the Likelihood of New Entrants in the Make-Up Market in Denmark, 2008 29
Figure 14: Factors Influencing the Threat of Substitutes in the Make-Up Market in Denmark, 2008 31
Figure 15: Drivers of Degree of Rivalry in the Make-Up Market in Denmark, 2008 32
Figure 16: Revenues & Profitability: L'Oreal S.A. 36
Figure 17: Revenues & Profitability: The Procter & Gamble Company 40
Figure 18: Revenues & Profitability: The Estee Lauder Companies Inc. 43
Figure 19: Denmark Make-Up Distribution: % Share, by Value, 2008 44
Figure 20: Denmark Make-Up Market Value Forecast: $ million, 2008-2013 45
Figure 21: Denmark Make-Up Market Volume Forecast: Units million, 2008-2013 46
Figure 22: Norway Make-Up Market Value: $ million, 2004-2008 51
Figure 23: Norway Make-Up Market Volume: Units million, 2004-2008 52
Figure 24: Norway Make-Up Market Segmentation I: % Share, by Value, 2008 53
Figure 25: Norway Make-Up Market Segmentation II: % Share, by Value, 2008 54
Figure 26: Norway Make-Up Market Share: % Share, by Value, 2008 55
Figure 27: Forces Driving Competition in the Make-Up Market in Norway, 2008 56
Figure 28: Drivers of Buyer Power in the Make-Up Market in Norway, 2008 58
Figure 29: Drivers of Supplier Power in the Make-Up Market in Norway, 2008 59
Figure 30: Factors Influencing the Likelihood of New Entrants in the Make-Up Market in Norway, 2008 60
Figure 31: Factors Influencing the Threat of Substitutes in the Make-Up Market in Norway, 2008 62
Figure 32: Drivers of Degree of Rivalry in the Make-Up Market in Norway, 2008 63
Figure 33: Revenues & Profitability: L'Oreal S.A. 67
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Figure 34: Revenues & Profitability: The Procter & Gamble Company 70
Figure 35: Revenues & Profitability: The Estee Lauder Companies Inc. 73
Figure 36: Norway Make-Up Distribution: % Share, by Value, 2008 74
Figure 37: Norway Make-Up Market Value Forecast: $ million, 2008-2013 75
Figure 38: Norway Make-Up Market Volume Forecast: Units million, 2008-2013 76
Figure 39: Sweden Make-Up Market Value: $ million, 2004-2008 81
Figure 40: Sweden Make-Up Market Volume: Units million, 2004-2008 82
Figure 41: Sweden Make-Up Market Segmentation I: % Share, by Value, 2008 83
Figure 42: Sweden Make-Up Market Segmentation II: % Share, by Value, 2008 84
Figure 43: Sweden Make-Up Market Share: % Share, by Value, 2008 85
Figure 44: Forces Driving Competition in the Make-Up Market in Sweden, 2008 86
Figure 45: Drivers of Buyer Power in the Make-Up Market in Sweden, 2008 88
Figure 46: Drivers of Supplier Power in the Make-Up Market in Sweden, 2008 89
Figure 47: Factors Influencing the Likelihood of New Entrants in the Make-Up Market in Sweden, 2008 90
Figure 48: Factors Influencing the Threat of Substitutes in the Make-Up Market in Sweden, 2008 92
Figure 49: Drivers of Degree of Rivalry in the Make-Up Market in Sweden, 2008 93
Figure 50: Revenues & Profitability: L'Oreal S.A. 97
Figure 51: Revenues & Profitability: Revlon, Inc. 100
Figure 52: Revenues & Profitability: The Estee Lauder Companies Inc. 103
Figure 53: Sweden Make-Up Distribution: % Share, by Value, 2008 104
Figure 54: Sweden Make-Up Market Value Forecast: $ million, 2008-2013 105
Figure 55: Sweden Make-Up Market Volume Forecast: Units million, 2008-2013 106
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