Integration Still Has Its ChallengesMobile electronics is the fastest growing segment of the electronics industry and represents a significant opportunity for both growth and innovation in the semiconductor industry. This report examines the multimedia acceleration (graphics, video, and audio) for Internet-connected devices, including smartphones, MIDs/UMPCs, netbooks, and notebook PCs. Mobile Graphics & Multimedia Review examines the TAM, the integration trends, trends in third-party IP, standards impacting multimedia accelerations, and how media-rich content Internet access, increased communication bandwidth, and new technologies drive both innovation in multimedia acceleration and the mobile device market. This report is one in a series of reports that examines the three critical semiconductor building blocks of mobile devices: processing, graphics/multimedia, and baseband. This report also complements other reports in the In-Stat Mobile Technologies service.  

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Mobile Graphics & Multimedia Review
Published on October 2009
Report Summary
Integration Still Has Its ChallengesMobile electronics is the fastest growing segment of the electronics industry and represents a
significant opportunity for both growth and innovation in the semiconductor industry. This report examines the multimedia
acceleration (graphics, video, and audio) for Internet-connected devices, including smartphones, MIDs/UMPCs, netbooks, and
notebook PCs.
Mobile Graphics & Multimedia Review examines the TAM, the integration trends, trends in third-party IP, standards impacting
multimedia accelerations, and how media-rich content Internet access, increased communication bandwidth, and new technologies
drive both innovation in multimedia acceleration and the mobile device market. This report is one in a series of reports that examines
the three critical semiconductor building blocks of mobile devices: processing, graphics/multimedia, and baseband. This report also
complements other reports in the In-Stat Mobile Technologies service.
Table of Content
Table of Contents
' Executive Summary
' Overview
' Introduction
' Multimedia
o Different Hardware & Software Solutions
o Multimedia Standards & Proprietary Platforms
' Codecs
' CUDA (Compute Unified Device Architecture)
' DirectX
' OpenCL (Open Computing Language)
' OpenGL (Open Graphics Library)
' Adobe Flash
' Java
' Market Direction & Trends
o Richer Content
o Increased Bandwidth
o New Technologies
o The Impact of the Cloud
' Market Outlook
' IP Vendor Profiles
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o ARM
o CEVA
o DMP
o Imagination Technologies
o Vivente
' Chip Vendor Profiles
o Anyka
' Company
' Products
o AMD/ATI
' Company
' Products
o Broadcom
' Company
' Products
o Chipnuts
' Company
' Products
o Freescale
' Company
' Products
o Intel
' Company
' Products
o Jade Technology
' Company
' Products
o MagicEyes
' Company
' Products
o Marvell
' Company
' Products
o MtekVision
' Company
' Products
o NVIDIA
' Company
' Products
o Qualcomm
' Company
' Products
o Renesas
' Company
' Products
o Samsung
' Company
' Products
o Texas Instruments (TI)
' Company
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' Products
o VIA Technologies
' Company
' Products
o Vimicro
' Company
' Products
o Other Companies
' Summary
' Methodology
' Glossary (Acronyms)
' Related In-Stat Reports
List of Table
' Table 1. Alternative Packaging Technologies for Mobile Solutions
' Table 2. Video Bit Rates by Format (Mbit/s)
' Table 3. Peak Data Rates by Communication Technology (kbit/s & Mbit/s)
' Table 4. Percentage of Unit Sales through Carriers (Note)
' Table 5. TAM for Merchant Mobile Graphics & Multimedia Solutions by Application (Units in Millions)
' Table 6. Market Value TAM of Silicon Functions in Mobile Devices Using Merchant Market Processors (Revenue US$ in Billions)
' Table 7. Merchant Market Processors with Integrated Graphics/Multimedia by Application (Units in Millions)
' Table 8. PC Forecast for Integrated & Discrete Graphics (Units in Millions) (Notes 1'3)
' Table 9. Desktop PC Forecast for Integrated & Discrete Graphics (Units in Millions) (Note)
' Table 10. Mobile PC Forecast for Integrated & Discrete Graphics (Units in Millions) (Notes 1, 2)
' Table 11. Estimated In-House vs. Third-Party Multimedia IP Market Share for 2009 (Note)
' Table 12. CEVA DSP Cores and Applications
' Table 13. Imagination PowerVR Product Family
List of Figures
' Figure 1. Annual Shipments of Internet-Connect Devices with Multimedia Functions Integrated Into the Processor (Units in Millions)
' Figure 2. In-Stat Mobile Device Segmentations
' Figure 3. Critical Chip Design Characteristics
' Figure 4. Evolutionary Paths for Graphics/Multimedia Acceleration
' Figure 5. Mobile Innovation
' Figure 6. Evolution of the Cloud and Balancing Resources
' Figure 7. TAM for Merchant Mobile Graphics & Multimedia Solutions by Platform (Units in Millions)
' Figure 8. Freescale i.MX515 Applications Processor Block Diagram
' Figure 9. Westmere & Sandybridge Processor Block Diagrams
' Figure 10. Jade Tech Z228 Applications Processor Block Diagram
' Figure 11. Jade Tech X900 Applications Processor Block Diagram
' Figure 12. MagicEyes Pollux VR3520F Applications Processor Block Diagram
' Figure 13. NVIDIA Tegra Applications Processor Block Diagram
' Figure 14. Renesas SH Applications Processor Product Roadmap
' Figure 15. Samsung S3C2450 Applications Processor Block Diagram
' Figure 16. Samsung S3C6440 Applications Processor Block Diagram
' Figure 17. TI OMAP4430 Applications Processor Block Diagram
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