According to a survey of over 100 key industry stakeholders, whilst almost 80% of companies are optimistic about the overall growth of the navigation market, fewer than half are optimistic about their ability to profit from this growth.SBD estimates that by 2015, 115 million navigation units will be shipped per year in China. This will make China the largest navigation market globally. To succeed, it is essential to understand the dynamics behind this growth and how different segments within the navigation market (OE, aftermarket, PND, tablet and smartphone) will evolve. SBD's latest report enables you to achieve this through a unique combination of three elements:' SBD's in-depth segment-by-segment analysis An industry survey of over 100 key stakeholders (including respondents from 21 vehicle manufacturers) Profiles of different navigation system owners based on a recent End-user survey of 800 consumersThis unique combination of market forecasts, industry interviews and consumer surveys provides readers with 85 pages of analysis and insights that will enable you to develop clearer and more competitive navigation strategies in China.This report will help you: Understand how fast different segments within the navigation market will grow and what the challenges and opportunities are within each one Ensure that your navigation strategy is well-positioned to profit from the expected growth Learn how different stakeholders within the navigation market view the rapidly evolving market and technical trends within the Chinese navigation market Develop the right navigation systems and features for different segments based on a clear understanding of consumer profiles

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Navigation Trends in China
Published on October 2011
Report Summary
According to a survey of over 100 key industry stakeholders, whilst almost 80% of companies are optimistic about the
overall growth of the navigation market, fewer than half are optimistic about their ability to profit from this growth.
SBD estimates that by 2015, 115 million navigation units will be shipped per year in China. This will make China the largest navigation
market globally. To succeed, it is essential to understand the dynamics behind this growth and how different segments within the
navigation market (OE, aftermarket, PND, tablet and smartphone) will evolve. SBD's latest report enables you to achieve this through
a unique combination of three elements:
' SBD's in-depth segment-by-segment analysis
An industry survey of over 100 key stakeholders (including respondents from 21 vehicle manufacturers)
Profiles of different navigation system owners based on a recent End-user survey of 800 consumers
This unique combination of market forecasts, industry interviews and consumer surveys provides readers with 85 pages of analysis
and insights that will enable you to develop clearer and more competitive navigation strategies in China.
This report will help you:
Understand how fast different segments within the navigation market will grow and what the challenges and opportunities are within
each one
Ensure that your navigation strategy is well-positioned to profit from the expected growth
Learn how different stakeholders within the navigation market view the rapidly evolving market and technical trends within the
Chinese navigation market
Develop the right navigation systems and features for different segments based on a clear understanding of consumer profiles
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