IntroductionThis databook provides key data and information on the OTC healthcare market in Pakistan. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.ScopeContains information on:analgesics,medicated skin product,topical OTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kitsMarket,category and segment level information on value with historic (2003-2008) and forecast (2009-2013) dataCategory level company and brand share as well as distribution share information for 2007 and 2008Review of the top two companies within the OTC healthcare market, including company overview, key facts and business descriptionHighlightsThe market for OTC healthcare in Pakistan increased at a compound annual growth rate of 7.2% between 2003 and 2008.The analgesics category led the OTC healthcare market in Pakistan, accounting for a share of 22.2%.Leading players in Pakistani OTC healthcare market include Johnson & Johnson, Novartis AG and Reckitt Benckiser PLC.Reasons to PurchaseDevelop business strategies by understanding the quantitative trends within the OTC healthcare market in PakistanDesign effective marketing and sales strategies by identifying key market categories and segmentsIdentify key players within the market to plan lucrative M&A, partnerships and agreements

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OTC Healthcare in Pakistan to 2013
Published on December 2009
Report Summary
Introduction
This databook provides key data and information on the OTC healthcare market in Pakistan. This report is a comprehensive resource
for market, category and segment level data including value, distribution share and company & brand share.
Scope
Contains information on:analgesics,medicated skin product,topical
OTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kitsMarket,category and segment level information
on value with historic (2003-2008) and forecast (2009-2013) dataCategory level company and brand share as well as distribution
share information for 2007 and 2008Review of the top two companies within the OTC healthcare market, including company
overview, key facts and business description
Highlights
The market for OTC healthcare in Pakistan increased at a compound annual growth rate of 7.2% between 2003 and 2008.
The analgesics category led the OTC healthcare market in Pakistan, accounting for a share of 22.2%.
Leading players in Pakistani OTC healthcare market include Johnson & Johnson, Novartis AG and Reckitt Benckiser PLC.
Reasons to Purchase
Develop business strategies by understanding the quantitative trends within the OTC healthcare market in PakistanDesign effective
marketing and sales strategies by identifying key market categories and segmentsIdentify key players within the market to plan
lucrative M&A, partnerships and agreements
Table of Content
TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: OTC healthcare 2
Summary category level: analgesics 3
Summary category level: topical OTC medicines 4
Summary category level: cough and cold preparations 5
Summary category level: indigestion preparations 6
Summary category level: medicated skin products 7
Summary category level: first aid kits 8
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Summary category level: other OTC healthcare products 9
Summary category level: plasters & bandages 10
Summary category level: traditional medicines 11
Summary category level: vitamins and minerals 12
Chapter 2 Introduction 13
What is this report about' 13
How to use this report 13
Market definition 14
Chapter 3 Market Overview 31
Value analysis (Pakistan Rupee), 2003'08 31
Value analysis (Pakistan Rupee), 2008'13 33
Value analysis (US dollars), 2003'08 35
Value analysis (US dollars), 2008'13 36
Company and brand share analysis 38
Distribution analysis 45
Chapter 4 Leading Company Profiles 47
Johnson & Johnson 47
Novartis AG 49
Chapter 5 Category Analysis: Analgesics 51
Value analysis (Pakistan Rupee), 2003'08 51
Value analysis (Pakistan Rupee), 2008'13 52
Value analysis (US dollars), 2003'08 54
Value analysis (US dollars), 2008'13 55
Company and brand share analysis 57
Distribution analysis 60
Chapter 6 Category Analysis: Topical OTC Medicines 62
Value analysis (Pakistan Rupee), 2003'08 62
Value analysis (Pakistan Rupee), 2008'13 63
Value analysis (US dollars), 2003'08 65
Value analysis (US dollars), 2008'13 66
Company and brand share analysis 68
Distribution analysis 71
Chapter 7 Category Analysis: Cough and Cold Preparations 73
Value analysis (Pakistan Rupee), 2003'08 73
Value analysis (Pakistan Rupee), 2008'13 74
Value analysis (US dollars), 2003'08 76
Value analysis (US dollars), 2008'13 77
Company and brand share analysis 79
Distribution analysis 83
Chapter 8 Category Analysis: Indigestion Preparations 85
Value analysis (Pakistan Rupee), 2003'08 85
Value analysis (Pakistan Rupee), 2008'13 86
Value analysis (US dollars), 2003'08 88
Value analysis (US dollars), 2008'13 88
Company and brand share analysis 90
Distribution analysis 93
Chapter 9 Category Analysis: Medicated Skin Products 95
Value analysis (Pakistan Rupee), 2003'08 95
Value analysis (Pakistan Rupee), 2008'13 96
Value analysis (US dollars), 2003'08 98
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Value analysis (US dollars), 2008'13 99
Company and brand share analysis 101
Distribution analysis 104
Chapter 10 Category Analysis: First Aid Kits 106
Value analysis (Pakistan Rupee), 2003'08 106
Value analysis (Pakistan Rupee), 2008'13 107
Value analysis (US dollars), 2003'08 108
Value analysis (US dollars), 2008'13 108
Company and brand share analysis 109
Distribution analysis 112
Chapter 11 Category Analysis: Other OTC Healthcare Products 114
Value analysis (Pakistan Rupee), 2003'08 114
Value analysis (Pakistan Rupee), 2008'13 115
Value analysis (US dollars), 2003'08 117
Value analysis (US dollars), 2008'13 118
Company and brand share analysis 120
Distribution analysis 123
Chapter 12 Category Analysis: Plasters & Bandages 125
Value analysis (Pakistan Rupee), 2003'08 125
Value analysis (Pakistan Rupee), 2008'13 126
Value analysis (US dollars), 2003'08 128
Value analysis (US dollars), 2008'13 129
Company and brand share analysis 131
Distribution analysis 134
Chapter 13 Category Analysis: Traditional Medicines 136
Value analysis (Pakistan Rupee), 2003'08 136
Value analysis (Pakistan Rupee), 2008'13 137
Value analysis (US dollars), 2003'08 138
Value analysis (US dollars), 2008'13 138
Company and brand share analysis 139
Distribution analysis 142
Chapter 14 Category Analysis: Vitamins and Minerals 144
Value analysis (Pakistan Rupee), 2003'08 144
Value analysis (Pakistan Rupee), 2008'13 145
Value analysis (US dollars), 2003'08 147
Value analysis (US dollars), 2008'13 147
Company and brand share analysis 149
Distribution analysis 152
Chapter 15 Country Comparison 154
Value 154
Market share 158
Chapter 16 Socioeconomic profile 159
Country overview 159
Key facts 160
Political overview 161
Economic overview 162
Chapter 17 New Product Development 163
Product launches over time 163
Recent product launches 165
Chapter 18 Macroeconomic Profile 166
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Macroeconomic indicators 166
Chapter 19 Research Methodology 171
Methodology overview 171
Secondary research 172
Market modeling 173
Creating an initial data model 173
Revising the initial data model 173
Creating a final estimate 174
Creating demographic value splits 174
Primary research 174
Data finalization 175
Ongoing research 175
Chapter 20 APPENDIX 176
Future readings 176
How to contact experts in your industry 176
Disclaimer 176
LIST OF FIGURES
Figure 1: Pakistan OTC healthcare value and value forecast, 2003'13 (PKRm, nominal prices) 34
Figure 2: Pakistan OTC healthcare category growth comparison, by value, 2003'13 37
Figure 3: Pakistan OTC healthcare company share, by value, 2007'08 (%) 42
Figure 4: Pakistan OTC healthcare distribution channels, by value, 2007'08 (%) 46
Figure 5: Pakistan analgesics value and value forecast, 2003'13 (PKRm, nominal prices) 53
Figure 6: Pakistan analgesics category growth comparison, by value, 2003'13 56
Figure 7: Pakistan analgesics company share, by value, 2007'08 (%) 58
Figure 8: Pakistan analgesics distribution channels, by value, 2007'08 (%) 61
Figure 9: Pakistan topical OTC medicines value and value forecast, 2003'13 (PKRm, nominal prices) 64
Figure 10: Pakistan topical OTC medicines category growth comparison, by value, 2003'13 67
Figure 11: Pakistan topical OTC medicines company share, by value, 2007'08 (%) 69
Figure 12: Pakistan topical OTC medicines distribution channels, by value, 2007'08 (%) 72
Figure 13: Pakistan cough and cold preparations value and value forecast, 2003'13 (PKRm, nominal prices) 75
Figure 14: Pakistan cough and cold preparations category growth comparison, by value, 2003'13 78
Figure 15: Pakistan cough and cold preparations company share, by value, 2007'08 (%) 81
Figure 16: Pakistan cough and cold preparations distribution channels, by value, 2007'08 (%) 84
Figure 17: Pakistan indigestion preparations value and value forecast, 2003'13 (PKRm, nominal prices) 87
Figure 18: Pakistan indigestion preparations category growth comparison, by value, 2003'13 89
Figure 19: Pakistan indigestion preparations company share, by value, 2007'08 (%) 91
Figure 20: Pakistan indigestion preparations distribution channels, by value, 2007'08 (%) 94
Figure 21: Pakistan medicated skin products value and value forecast, 2003'13 (PKRm, nominal prices) 97
Figure 22: Pakistan medicated skin products category growth comparison, by value, 2003'13 100
Figure 23: Pakistan medicated skin products company share, by value, 2007'08 (%) 102
Figure 24: Pakistan medicated skin products distribution channels, by value, 2007'08 (%) 105
Figure 25: Pakistan first aid kits value and value forecast, 2003'13 (PKRm, nominal prices) 107
Figure 26: Pakistan first aid kits company share, by value, 2007'08 (%) 110
Figure 27: Pakistan first aid kits distribution channels, by value, 2007'08 (%) 113
Figure 28: Pakistan other OTC healthcare products value and value forecast, 2003'13 (PKRm, nominal prices) 116
Figure 29: Pakistan other OTC healthcare products category growth comparison, by value, 2003'13 119
Figure 30: Pakistan other OTC healthcare products company share, by value, 2007'08 (%) 121
Figure 31: Pakistan other OTC healthcare products distribution channels, by value, 2007'08 (%) 124
Figure 32: Pakistan plasters & bandages value and value forecast, 2003'13 (PKRm, nominal prices) 127
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Figure 33: Pakistan plasters & bandages category growth comparison, by value, 2003'13 130
Figure 34: Pakistan plasters & bandages company share, by value, 2007'08 (%) 132
Figure 35: Pakistan plasters & bandages distribution channels, by value, 2007'08 (%) 135
Figure 36: Pakistan traditional medicines value and value forecast, 2003'13 (PKRm, nominal prices) 137
Figure 37: Pakistan traditional medicines company share, by value, 2007'08 (%) 140
Figure 38: Pakistan traditional medicines distribution channels, by value, 2007'08 (%) 143
Figure 39: Pakistan vitamins and minerals value and value forecast, 2003'13 (PKRm, nominal prices) 146
Figure 40: Pakistan vitamins and minerals category growth comparison, by value, 2003'13 148
Figure 41: Pakistan vitamins and minerals company share, by value, 2007'08 (%) 150
Figure 42: Pakistan vitamins and minerals distribution channels, by value, 2007'08 (%) 153
Figure 43: Global OTC healthcare market split (value terms, 2008), top five countries 155
Figure 44: Global OTC healthcare market value, 2003'08, top five countries 157
Figure 45: Map of Pakistan 160
Figure 46: Annual data review process 172
LIST OF TABLES
Table 1: OTC healthcare category definitions 15
Table 2: OTC healthcare distribution channels 17
Table 3: Pakistan OTC healthcare value, 2003'08 (PKRm, nominal prices) 32
Table 4: Pakistan OTC healthcare value forecast, 2008'13 (PKRm, nominal prices) 33
Table 5: Pakistan OTC healthcare value, 2003'08 ($m, nominal prices) 35
Table 6: Pakistan OTC healthcare value forecast, 2008'13 ($m, nominal prices) 36
Table 7: Pakistan OTC healthcare brand share, by value, 2007'08 (%) 38
Table 8: Pakistan OTC healthcare value, by brand 2007'08 (PKRm, nominal prices) 40
Table 9: Pakistan OTC healthcare company share by value, 2007'08 (%) 43
Table 10: Pakistan OTC healthcare value, by company, 2007'08 (PKRm, nominal prices) 44
Table 11: Pakistan OTC healthcare distribution channels, by value, 2007'08 (%) 45
Table 12: Pakistan OTC healthcare value, by distribution channel, 2007'08 (PKRm, nominal prices) 45
Table 13: Johnson & Johnson key facts 47
Table 14: Novartis AG key facts 49
Table 15: Pakistan analgesics value, 2003'08 (PKRm, nominal prices) 51
Table 16: Pakistan analgesics value forecast, 2008'13 (PKRm, nominal prices) 52
Table 17: Pakistan analgesics value, 2003'08 ($m, nominal prices) 54
Table 18: Pakistan analgesics value forecast, 2008'13 ($m, nominal prices) 55
Table 19: Pakistan analgesics brand share, by value, 2007'08 (%) 57
Table 20: Pakistan analgesics value, by brand 2007'08 (PKRm, nominal prices) 57
Table 21: Pakistan analgesics company share by value, 2007'08 (%) 59
Table 22: Pakistan analgesics value, by company, 2007'08 (PKRm, nominal prices) 59
Table 23: Pakistan analgesics distribution channels, by value, 2007'08 (%) 60
Table 24: Pakistan analgesics value, by distribution channel, 2007'08 (PKRm, nominal prices) 60
Table 25: Pakistan topical OTC medicines value, 2003'08 (PKRm, nominal prices) 62
Table 26: Pakistan topical OTC medicines value forecast, 2008'13 (PKRm, nominal prices) 63
Table 27: Pakistan topical OTC medicines value, 2003'08 ($m, nominal prices) 65
Table 28: Pakistan topical OTC medicines value forecast, 2008'13 ($m, nominal prices) 66
Table 29: Pakistan topical OTC medicines brand share, by value, 2007'08 (%) 68
Table 30: Pakistan topical OTC medicines value, by brand 2007'08 (PKRm, nominal prices) 68
Table 31: Pakistan topical OTC medicines company share by value, 2007'08 (%) 70
Table 32: Pakistan topical OTC medicines value, by company, 2007'08 (PKRm, nominal prices) 70
Table 33: Pakistan topical OTC medicines distribution channels, by value, 2007'08 (%) 71
Table 34: Pakistan topical OTC medicines value, by distribution channel, 2007'08 (PKRm, nominal prices) 71
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Table 35: Pakistan cough and cold preparations value, 2003'08 (PKRm, nominal prices) 73
Table 36: Pakistan cough and cold preparations value forecast, 2008'13 (PKRm, nominal prices) 74
Table 37: Pakistan cough and cold preparations value, 2003'08 ($m, nominal prices) 76
Table 38: Pakistan cough and cold preparations value forecast, 2008'13 ($m, nominal prices) 77
Table 39: Pakistan cough and cold preparations brand share, by value, 2007'08 (%) 79
Table 40: Pakistan cough and cold preparations value, by brand 2007'08 (PKRm, nominal prices) 80
Table 41: Pakistan cough and cold preparations company share by value, 2007'08 (%) 82
Table 42: Pakistan cough and cold preparations value, by company, 2007'08 (PKRm, nominal prices) 82
Table 43: Pakistan cough and cold preparations distribution channels, by value, 2007'08 (%) 83
Table 44: Pakistan cough and cold preparations value, by distribution channel, 2007'08 (PKRm, nominal prices) 83
Table 45: Pakistan indigestion preparations value, 2003'08 (PKRm, nominal prices) 85
Table 46: Pakistan indigestion preparations value forecast, 2008'13 (PKRm, nominal prices) 86
Table 47: Pakistan indigestion preparations value, 2003'08 ($m, nominal prices) 88
Table 48: Pakistan indigestion preparations value forecast, 2008'13 ($m, nominal prices) 88
Table 49: Pakistan indigestion preparations brand share, by value, 2007'08 (%) 90
Table 50: Pakistan indigestion preparations value, by brand 2007'08 (PKRm, nominal prices) 90
Table 51: Pakistan indigestion preparations company share by value, 2007'08 (%) 92
Table 52: Pakistan indigestion preparations value, by company, 2007'08 (PKRm, nominal prices) 92
Table 53: Pakistan indigestion preparations distribution channels, by value, 2007'08 (%) 93
Table 54: Pakistan indigestion preparations value, by distribution channel, 2007'08 (PKRm, nominal prices) 93
Table 55: Pakistan medicated skin products value, 2003'08 (PKRm, nominal prices) 95
Table 56: Pakistan medicated skin products value forecast, 2008'13 (PKRm, nominal prices) 96
Table 57: Pakistan medicated skin products value, 2003'08 ($m, nominal prices) 98
Table 58: Pakistan medicated skin products value forecast, 2008'13 ($m, nominal prices) 99
Table 59: Pakistan medicated skin products brand share, by value, 2007'08 (%) 101
Table 60: Pakistan medicated skin products value, by brand 2007'08 (PKRm, nominal prices) 101
Table 61: Pakistan medicated skin products company share by value, 2007'08 (%) 103
Table 62: Pakistan medicated skin products value, by company, 2007'08 (PKRm, nominal prices) 103
Table 63: Pakistan medicated skin products distribution channels, by value, 2007'08 (%) 104
Table 64: Pakistan medicated skin products value, by distribution channel, 2007'08 (PKRm, nominal prices) 104
Table 65: Pakistan first aid kits value, 2003'08 (PKRm, nominal prices) 106
Table 66: Pakistan first aid kits value forecast, 2008'13 (PKRm, nominal prices) 107
Table 67: Pakistan first aid kits value, 2003'08 ($m, nominal prices) 108
Table 68: Pakistan first aid kits value forecast, 2008'13 ($m, nominal prices) 108
Table 69: Pakistan first aid kits brand share, by value, 2007'08 (%) 109
Table 70: Pakistan first aid kits value, by brand 2007'08 (PKRm, nominal prices) 109
Table 71: Pakistan first aid kits company share by value, 2007'08 (%) 111
Table 72: Pakistan first aid kits value, by company, 2007'08 (PKRm, nominal prices) 111
Table 73: Pakistan first aid kits distribution channels, by value, 2007'08 (%) 112
Table 74: Pakistan first aid kits value, by distribution channel, 2007'08 (PKRm, nominal prices) 112
Table 75: Pakistan other OTC healthcare products value, 2003'08 (PKRm, nominal prices) 114
Table 76: Pakistan other OTC healthcare products value forecast, 2008'13 (PKRm, nominal prices) 115
Table 77: Pakistan other OTC healthcare products value, 2003'08 ($m, nominal prices) 117
Table 78: Pakistan other OTC healthcare products value forecast, 2008'13 ($m, nominal prices) 118
Table 79: Pakistan other OTC healthcare products brand share, by value, 2007'08 (%) 120
Table 80: Pakistan other OTC healthcare products value, by brand 2007'08 (PKRm, nominal prices) 120
Table 81: Pakistan other OTC healthcare products company share by value, 2007'08 (%) 122
Table 82: Pakistan other OTC healthcare products value, by company, 2007'08 (PKRm, nominal prices) 122
Table 83: Pakistan other OTC healthcare products distribution channels, by value, 2007'08 (%) 123
Table 84: Pakistan other OTC healthcare products value, by distribution channel, 2007'08 (PKRm, nominal prices) 123
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Table 85: Pakistan plasters & bandages value, 2003'08 (PKRm, nominal prices) 125
Table 86: Pakistan plasters & bandages value forecast, 2008'13 (PKRm, nominal prices) 126
Table 87: Pakistan plasters & bandages value, 2003'08 ($m, nominal prices) 128
Table 88: Pakistan plasters & bandages value forecast, 2008'13 ($m, nominal prices) 129
Table 89: Pakistan plasters & bandages brand share, by value, 2007'08 (%) 131
Table 90: Pakistan plasters & bandages value, by brand 2007'08 (PKRm, nominal prices) 131
Table 91: Pakistan plasters & bandages company share by value, 2007'08 (%) 133
Table 92: Pakistan plasters & bandages value, by company, 2007'08 (PKRm, nominal prices) 133
Table 93: Pakistan plasters & bandages distribution channels, by value, 2007'08 (%) 134
Table 94: Pakistan plasters & bandages value, by distribution channel, 2007'08 (PKRm, nominal prices) 134
Table 95: Pakistan traditional medicines value, 2003'08 (PKRm, nominal prices) 136
Table 96: Pakistan traditional medicines value forecast, 2008'13 (PKRm, nominal prices) 137
Table 97: Pakistan traditional medicines value, 2003'08 ($m, nominal prices) 138
Table 98: Pakistan traditional medicines value forecast, 2008'13 ($m, nominal prices) 138
Table 99: Pakistan traditional medicines brand share, by value, 2007'08 (%) 139
Table 100: Pakistan traditional medicines value, by brand 2007'08 (PKRm, nominal prices) 139
Table 101: Pakistan traditional medicines company share by value, 2007'08 (%) 141
Table 102: Pakistan traditional medicines value, by company, 2007'08 (PKRm, nominal prices) 141
Table 103: Pakistan traditional medicines distribution channels, by value, 2007'08 (%) 142
Table 104: Pakistan traditional medicines value, by distribution channel, 2007'08 (PKRm, nominal prices) 142
Table 105: Pakistan vitamins and minerals value, 2003'08 (PKRm, nominal prices) 144
Table 106: Pakistan vitamins and minerals value forecast, 2008'13 (PKRm, nominal prices) 145
Table 107: Pakistan vitamins and minerals value, 2003'08 ($m, nominal prices) 147
Table 108: Pakistan vitamins and minerals value forecast, 2008'13 ($m, nominal prices) 147
Table 109: Pakistan vitamins and minerals brand share, by value, 2007'08 (%) 149
Table 110: Pakistan vitamins and minerals value, by brand 2007'08 (PKRm, nominal prices) 149
Table 111: Pakistan vitamins and minerals company share by value, 2007'08 (%) 151
Table 112: Pakistan vitamins and minerals value, by company, 2007'08 (PKRm, nominal prices) 151
Table 113: Pakistan vitamins and minerals distribution channels, by value, 2007'08 (%) 152
Table 114: Pakistan vitamins and minerals value, by distribution channel, 2007'08 (PKRm, nominal prices) 152
Table 115: Global OTC healthcare market value, 2008 154
Table 116: Global OTC healthcare market split (value terms ($m), 2008), top five countries 157
Table 117: Leading players, top five countries 158
Table 118: Pakistan key facts 160
Table 119: Pakistan OTC healthcare new product launches reports, by company (top five companies), 2008 163
Table 120: Pakistan OTC healthcare new product launches SKUs, by company (top five companies), 2008 163
Table 121: Pakistan OTC healthcare new product launches (reports), by flavor and fragrances 2008 164
Table 122: Pakistan OTC healthcare new product launches (reports), by ingredients (top 10 ingredients), 2008 164
Table 123: Pakistan OTC healthcare new product launches (reports), by package tags or claims 2008 165
Table 124: Pakistan OTC healthcare new product launches - recent five launches 2008 165
Table 125: Pakistan population, by age group, 2003'08 (millions) 166
Table 126: Pakistan population forecast, by age group, 2008'13 (millions) 167
Table 127: Pakistan population, by gender, 2003'08 (millions) 167
Table 128: Pakistan population forecast, by gender, 2008'13 (millions) 168
Table 129: Pakistan nominal GDP, 2003'08 (PKRbn, nominal prices) 168
Table 130: Pakistan real GDP, 2003'08 (PKRbn, 2000 prices) 169
Table 131: Pakistan real GDP, 2003'08 ($bn, 2000 prices) 169
Table 132: Pakistan consumer price index, 2003'08 (2000=100) 170
Table 133: Pakistan consumer price index, 2008'13 (2000=100) 170
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