The report is a comprehensive presentation of the development of the Polish retail payment market with a particular focus on the payment cards market. It is a unique study based on new, large-scale empirical research conducted among merchants and consumers. In order to analyse the results, the author used his knowledge and experience gained during many years of conducting research into the payment market in Poland and abroad.The research enabled determining market sectors with the most extensive gap in card acceptance. It is there that efforts should be concentrated to develop the EFT-POS network. The influence of Interchange Fee reduction, projected to happen in 2014 under a legal regulation, was estimated. It also helped to identify the areas with considerable but untapped potential for card use and acceptance due to a large value of cash transactions. Moreover, the research specified segments of retail and service points of sale to whom new payment solutions, such as mPOS terminals, should be offered first.

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The
Polish
retail
payment
market.
Acceptance
coverage
-
Transactions value - Opportunities for innovation
Published on December 2013
Report Summary
The report is a comprehensive presentation of the development of the Polish retail payment market with a particular focus on the
payment cards market. It is a unique study based on new, large-scale empirical research conducted among merchants and
consumers. In order to analyse the results, the author used his knowledge and experience gained during many years of conducting
research into the payment market in Poland and abroad.
The research enabled determining market sectors with the most extensive gap in card acceptance. It is there that efforts should be
concentrated to develop the EFT-POS network. The influence of Interchange Fee reduction, projected to happen in 2014 under a
legal regulation, was estimated. It also helped to identify the areas with considerable but untapped potential for card use and
acceptance due to a large value of cash transactions. Moreover, the research specified segments of retail and service points of sale
to whom new payment solutions, such as mPOS terminals, should be offered first.
Table of Content
1. Research methodology
2. Sectors covered by the merchant's survey study
Part I. The Polish retail and services market
3. Retail Market in poland
4. Value of retail transactions in Poland
Part II. Acceptance infrastructure with its potential for development and use of payment methods
5. Payment methods accepted by the Merchants
6. POS Payments infrastructure
7. Analysis of the gap in the acceptance of payment cards
8. Share of cards and other payment methods
9. Public Administration
Part III. Conditions for card acceptance market development and projected impact of reducing the Interchange Fee
10. Reasons for Payment cards acceptance
11. Barriers to payment cards acceptance
12. Incentives for payment cards acceptance
13. The potential impact of legal changes on the Polish card market
Part IV. The potential for innovation in m-POS and mobile payments
14. Interest in innovation
15. m-POS and mobile payments implementation strategies
Part V. The bill payments sector and consumer questionnaire
16. Value of payments for bills with a given method in 2012(in million PLN)
17. Customer payments for services
18. Financial and ICT products used by consumers
General Conclusions (full report)
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Appendix 1. Respondents of the merchant's survey study (parts I - IV)
Appendix 2. Respondents of the customers study (part V)
License for the Report
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