With health, sustainability, religious and animal welfare issues giving meat a bad name and driving up prices, Western consumers are cutting back on their meat consumption, either by fully embracing vegetarianism/veganism or by adopting a pescetarian, 'flexitarian' or vegetable-oriented diet. This new global report examines the ways in which low-meat diets are affecting various consumer markets such as fresh foods, meat-free ready meals, vitamins and dietary supplements, and what the future hold...Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International's vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrowData coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report' * Get a detailed picture of the Strategy Briefing market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market's major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.

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The War on Meat: How Low-meat and No-meat Diets are Impacting
Consumer Markets - Executive Briefing
Published on August 2011
Report Summary
With health, sustainability, religious and animal welfare issues giving meat a bad name and driving up prices, Western consumers are
cutting back on their meat consumption, either by fully embracing vegetarianism/veganism or by adopting a pescetarian, 'flexitarian' or
vegetable-oriented diet. This new global report examines the ways in which low-meat diets are affecting various consumer markets
such as fresh foods, meat-free ready meals, vitamins and dietary supplements, and what the future hold...
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on
Euromonitor International's vast information resources to give top line insight across markets and within consumer segments. Written
by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum,
allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report'
* Get a detailed picture of the Strategy Briefing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Content
The War on Meat: How Low-meat and No-meat Diets are Impacting Consumer Markets - Executive Briefing
Euromonitor International
August 2011
The War on meat
The war on meat
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