US Labels Market

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US Labels Market
Published on September 2011

Report Summary

US label shipments to reach $20 billion in 2015

US label shipments are forecast to reach $20 billion in 2015. The pressure sensitive segment will continue to dominate output,
accounting for more than 70 percent of the total. Although pressure sensitive labels will expand at a healthy rate, they will continue to
face growing competition from alternative labeling methods such as stretch sleeve and heatshrink, and in-mold labels. Among these,
heat-shrink labels are projected to rise at the fastest rate through 2015, with gains attributable to their ability to form-fit contoured
containers, providing 360- degree graphics and a broad promotional area, which enable consumer products to stand out in a crowded
marketplace.

Plastic to be fastest growing stock

material Paper will remain by far the leading stock material in the label industry for the near future. However, it will continue to lose
market share to plastic, which will account for more than one-quarter of label shipments by 2015. Plastic stock materials will gain
popularity due to their aesthetic and performance advantages over paper, as well as a broad shift in favor of plastic packaging.
Moreover, plastic is heavily utilized in pressure sensitive, heat-shrink and stretch sleeve, in-mold, and thermal transfer labels, each of
which is expected to grow at a healthy rate. Among plastic label resins, polypropylene and polyvinyl chloride are widely used,
although the latter will lose out to other plastic substrates with lower perceived environmental and health risks. In particular, trends
favoring more environmentally friendly substrates will propel gains for polylactic acid, albeit from a very small base. Most US labels
are printed in some manner before sale to the final user. Flexography represents the leading printing method, benefiting from its
prominent position in the pressure sensitive and sleeve label segments. Additional printing technologies include lithography, screen,
letterpress, gravure and digital. Among these, digital printing will enjoy the most rapid gains, expanding at a double-digit annual pace
through the forecast period. Label converters will increasingly invest in digital presses to capitalize on trends favoring shorter label
runs and mass customization, particularly as product personalization functions as a key marketing tool. Different printing processes
can also be combined in an effort to create higher quality label graphics. This trend will have a positive effect on the use of screen and
digital technologies.

Good growth opportunities in secondary packaging

Primary packaging represents the leading application for labels in the US market. Label demand in this sector will be driven by a shift
in product mix favoring higher-value label types (including large, full-body labels, plastic labels and those featuring higher-end inks
and printing technologies), given that labels play a crucial role in the building of brand identity in an intensely competitive consumer
product marketplace. However, the secondary packaging and mailing and shipping segments will achieve more rapid demand gains.
In secondary labeling, advances will be supported by the penetration of barcoding labels in the transportation and distribution sector,
along with the significant potential for smart labeling markets such as food safety applications. Demand for mailing and shipping
labels will continue to benefit from the increasingly widespread use of Internet shopping, as many items that were previously shipped
in large volumes to retail stores are now mailed directly to individual customers.

Study coverage

Details on these and other findings are available in a new Freedonia industry study, Labels, priced at $5100. It offers historical

US Labels Market (From Slideshare) Page 1/11


demand data (2000, 2005 and 2010) plus forecasts for 2015 and 2020 by application method, stock material, printing technology and
function. The study also considers market environment factors, evaluates company market share and profiles 42 US industry
competitors.

Table of Content

TABLE OF CONTENTS

INTRODUCTION xi

I. EXECUTIVE SUMMARY 1

II. MARKET ENVIRONMENT 4

General 4
Macroeconomic Outlook 4
Demographic Outlook 8
Consumer Income & Spending 12
Manufacturing Outlook 15
Retail Sales 18
Business Establishments 21
Packaging Trends 23
Packaging Outlook 24
Paper 26
Plastic 27
Metal 28
Glass & Wood 28
Labeling Trends 29
Mailing & Shipping Trends 32
USPS Outlook 32
Automation Technologies 37
Historical Market Trends 39
Pricing Trends 41
Regulatory Issues 43
Environmental Considerations 46
World Markets 49
US Foreign Trade 51

III. TECHNOLOGICAL TRENDS 53

General 53
Barcoding Trends 53
Growth Factors 55
Applications 57
Packaging & Retail 57



Mailing & Shipping 58
Manufacturing & Distribution 59
Other Applications 59
Smart Labeling 61
Technologies & Suppliers 63
Applications 65
Competitive Profile 66
Competitive Technologies 68
Direct Printing 68
Electronic Shelf Labeling 71

IV. RAW MATERIALS 73

General 73
Paper 74
Types 75
Producers 77
Plastic Films 78
Polypropylene 81
Polyvinyl Chloride 84
Other Resins 85
Adhesives 87
Inks 90
Types 91
Technologies 92
Other 95

V. APPLICATION METHODS 97

General 97
Pressure Sensitive 99
Attributes 102
Materials 103
Applications 106
Producers 107
Glue-Applied 108
Attributes 110
Materials 110
Applications 111
Producers 112
Stretch Sleeve & Heat-Shrink 112
Stretch Sleeves 114
Attributes 115
Materials 116
Applications 116
Producers 117
Heat-Shrinks 117
Types 119



Materials 121
Applications 123
Producers 125
Thermal Transfer 126
Attributes 127
Applications 128
Producers 129
In-Mold 130
Attributes 133
Materials 136
Applications 137
Producers 138
Other Adhesive 139
Non-Shrink Wraparound 140
Heat-Seal 141
Gummed 142

VI. STOCK MATERIALS 143

General 143
Paper 144
Types 145
Application Methods 146
Plastic 147
Types 149
Application Methods 151
Other 151

VII. PRINTING TECHNOLOGIES 153

General 153
Flexography 157
Characteristics & Technologies 159
Applications 161
Lithography 161
Applications 163
Screen 164
Applications 166
Letterpress 167
Applications 169
Digital 169
Applications 173
Gravure 175



Applications 179
Variable Information Printing 179

VIII. FUNCTIONS 181

General 181
Primary Packaging Labels 184
Food Processing 186
Applications 189
Label Types 190
Beverages 191
Nonalcoholic Beverages 193
Alcoholic Beverages 194
Cosmetics & Toiletries 197
Applications 198
Label Types 199
Pharmaceuticals 201
Regulatory Factors 202
Label Types 203
Other Primary Packaging 206
Secondary Labels 207
Retail 208
Other Secondary 211
Industrial Labels 212
Motor Vehicles 214
Other Industrial 215
Decorative Labels 215
Mailing & Shipping Labels 217
Other Labels 220

IX. INDUSTRY STRUCTURE 222

General 222
Market Share 225
Label Stock Producers 226
Label Printers & Converters 230
Competitive Strategies 232
Cost Considerations 233
Mergers & Acquisitions 235
Cooperative Agreements 239
Manufacturing 239
Marketing 241
Distribution 243
Company Profiles 244
Acucote Incorporated 245
Alcan Packaging Food Americas, see Bemis
Amcor Limited 246
Applied Extrusion Technologies Incorporated 247



Arizona Chemical Company 249
Avery Dennison Corporation 250
BAL, see Illinois Tool Works
Bemis Company Incorporated 257
Brady Corporation 260
Cameo Crafts, see YORK Label
CCL Industries Incorporated 262
Cenveo Incorporated 266
Collotype Digital, see Multi-Color
Diagraph Marking and Coding Group, see Illinois Tool
Works
Donnelley (RR) & Sons Company 270
Dow Chemical Company 272
Dow Industries, see Smyth Companies
Electrocal/Polymark, see Illinois Tool Works
Epsen Hillmer Graphics Company 274
Exxon Mobil Corporation 275
FLEXcon Corporation 277
Fort Dearborn Company 280
Fuji Seal International Incorporated 282
Gilbreth Packaging Solutions, see Cenveo
Graphic Packaging Holding Company 284
Green Bay Packaging Incorporated 285
Illinois Tool Works Incorporated 287
Intermec Incorporated 290
International Paper Company 292
Lintec Corporation 293
Loparex BV 296
Menasha Corporation 298
Miami Systems, see Staples
Morgan Adhesives, see Bemis
MPI Label Systems 300
Multi-Color Corporation 302
Nashua, see Cenveo
Nordenia International AG 304
Precision Dynamics Corporation 306
Reynolds Group Holdings Limited 308
Ritrama SpA 309
Scholle Corporation 311
Smyth Companies Incorporated 312
Southern Atlantic Label, see YORK Label
Spear USA 315
Spinnaker Coating LLC 316
St. John Companies, see Precision Dynamics
Standard Register Company 317
Staples Incorporated 319
Stora Enso Oyj 321
3M Company 323



Thunder Press, see CCL Industries
UPM-Kymmene Corporation 326
Vacumet, see Scholle
WS Packaging Group Incorporated 329
YORK Label 333
Zebra Technologies Corporation 335
Other Companies Mentioned in the Study 338

LIST OF TABLES

SECTION I -- EXECUTIVE SUMMARY

Summary Table 3

SECTION II -- MARKET ENVIRONMENT

1 Macroeconomic Indicators 8
2 Population & Households 12
3 Personal Consumption Expenditures 14
4 Manufacturers' Shipments 18
5 Retail Sales 20
6 Business Establishments 23
7 Packaging Supply & Demand 26
8 US Postal Service Mail Revenues & Pieces of Mail Handled 37
9 Label Sales, 2000-2010 40
10 US Foreign Trade in Labels 52

SECTION IV -- RAW MATERIALS

1 Raw Material Use in Labels 74

SECTION V -- APPLICATION METHODS

1 Label Sales & Shipments by Application Method 98
2 Pressure Sensitive Label Shipments by Material 102
3 Glue-Applied Label Shipments by Material 109
4 Stretch Sleeve & Heat-Shrink Label Shipments
by Type & Material 114
5 Thermal Transfer Label Shipments by Material 127
6 In-Mold Label Shipments by Material & Molding Process 133
7 Other Adhesive Label Shipments by Material 140

SECTION VI -- STOCK MATERIALS

1 Label Shipments by Stock Material 144
2 Paper Label Shipments by Type 146
3 Paper Label Shipments by Application Method 147
4 Plastic Label Shipments by Application Method 149



5 Other Label Shipments by Application Method 152

SECTION VII -- PRINTING TECHNOLOGIES

1 Label Shipments by Printing Technology 156
2 Flexographic Label Shipments by Type 159
3 Lithographic Label Shipments by Type 162
4 Screen Printed Label Shipments by Type 165
5 Letterpress Label Shipments by Type 168
6 Digital Label Shipments by Type 170
7 Gravure Label Shipments by Type 176

SECTION VIII -- FUNCTIONS

1 Label Demand by Function 183
2 Primary Packaging Label Demand by Market 186
3 Food Processing Label Demand 189
4 Beverage Label Demand 192
5 Cosmetic & Toiletry Label Demand 198
6 Pharmaceutical Label Demand 202
7 Other Primary Packaging Label Demand 207
8 Secondary Label Demand by Market 208
9 Retail Label Demand 210
10 Other Secondary Label Demand 212
11 Industrial Label Demand by Market 214
12 Decorative Label Demand 217
13 Mailing & Shipping Label Demand 219
14 Other Label Demand 221

SECTION IX -- INDUSTRY STRUCTURE

1 US Label Sales by Company, 2010 224
2 Selected Acquisitions & Divestitures 238

LIST OF CHARTS

SECTION II -- MARKET ENVIRONMENT
1 Label Sales, 2000-2010 41
2 Label Pricing, 2000-2020 43
3 World Label Demand, 2010 50
SECTION V -- APPLICATION METHODS
1 Label Shipments by Application Method, 2010 99
SECTION VII -- PRINTING TECHNOLOGIES
1 Label Shipments by Printing Technology, 2010 157
SECTION VIII -- FUNCTIONS
1 Label Demand by Function, 2010 184
SECTION IX -- INDUSTRY STRUCTURE
1 US Label Stock Market Share, 2010 227



2 US Finished Label Market Share, 2010 232


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