This IDC study looks at the printer market through six distribution channels, offering information on market share and forecasts for the printer market in Western Europe; it is based on the latest 2013 printer forecast. Information is provided for all classes of printers, from desktop to high speed. Information is provided for Western Europe and for 16 countries: Germany, France, the U.K., Italy, the Netherlands, Sweden, Belgium, Denmark, Norway, Finland, Switzerland, Austria, Spain, Portugal, Greece, and Ireland."Indirect channels can be critical for a vendor to expand into new markets and better target customers," said Julio Vial, quarterly research manager, IDC's Printers Group.

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Western Europe Printer Distribution Channels 2014-2018 Forecast
and Analysis
Published on March 2014
Report Summary
This IDC study looks at the printer market through six distribution channels, offering information on market share and forecasts for the
printer market in Western Europe; it is based on the latest 2013 printer forecast. Information is provided for all classes of printers,
from desktop to high speed. Information is provided for Western Europe and for 16 countries: Germany, France, the U.K., Italy, the
Netherlands, Sweden, Belgium, Denmark, Norway, Finland, Switzerland, Austria, Spain, Portugal, Greece, and Ireland.
"Indirect channels can be critical for a vendor to expand into new markets and better target customers," said Julio Vial, quarterly
research manager, IDC's Printers Group.
Table of Content
Table of ContentsIDC OpinionIn This StudyMethodologyScopeDefinitionsVendor DirectVendor Direct Sales ForcesVendor Direct
Mail/Direct MarketingVARsDealersRetail ChannelsDistributorVendor InterviewsUnits and ValueTechnology
SegmentationForecastExecutive SummaryVendor Direct MarketingVARsDealersRetailOther/Third-Party Direct MailSituation
OverviewFuture OutlookForecast and AssumptionsWestern Europe Printer Unit Forecast Split by Channel, 2014-2018Market
ContextEssential GuidanceLearn MoreRelated ResearchSynopsisTable: Top 3 Assumptions for the Printer Market, 2014-2018Table:
Key Forecast Assumptions for the Western European Printer Market, 2014-2018Table: Western Europe Printer Forecast Split by
Channel, 2012-2018 (Units)Table: Western Europe Printer Shipment Forecast, 2012-2018: September 2013 vs. March 2014 Forecast
Comparison (Units)Figure: Western European Printer Distribution Channels, 2013Figure: Western Europe Printer Shipment Forecast:
September 2013 vs. March 2014 Forecast Comparison
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