Electric vehicle market is expected to witness phenomenal growth in the coming years. Increasing fuel costs, rise in pollution level and increasing government support will boost the adoption of electric vehicles in India. https://www.reportscorner.com/reports/15370/Electric-Vehicle-Market-in-India-2013/

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Electric Vehicle Market in India 2013

2. DescriptionDescription
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Electric vehicle market is expected to witness phenomenal growth
in the coming years. Increasing fuel costs, rise in pollution level
and increasing government support will boost the adoption of
electric vehicles in India.

3. Brief SummaryBrief Summary
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Electric vehicle market is expected to witness phenomenal growth
in the coming years. Increasing fuel costs, rise in pollution level
and increasing government support will boost the adoption of
electric vehicles in India.
The report begins with an overview of the major macro economic
indicators which highlights the present economic scenario
prevalent in India. The introduction section provides the definition
of an electric vehicle with its major components. It also mentions
the various types of electric vehicles based on technology, such
as, battery electric vehicles, plug in hybrid electric vehicles,
hybrid electric vehicles and fuel cell electric vehicles. This section
further depicts the transition path of electric vehicle market over
the years, highlighting the reasons for shift towards electric
mobility in the future. This is followed by the market overview
section which provides an insight into the overall electric vehicle
market in India.

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The market size and forecasted growth along with the market
segments and their respective shares have been mentioned in the
report. This section further includes a cost comparison between
electric vehicles and conventional internal combustion engine
vehicles across the supply chain and manufacturing process.
Moving along, electric vehicle market segments section in the
report elaborates the three basic market segments, electric four
wheelers, two wheelers and three wheelers, wherein it lists their
respective market size and forecasted growth. It also reveals the
consumer preference for different technologies in each segment.
The next section analyses the electric vehicle market by drawing a
comparative study of the key hurdles to electric vehicle adoption,
factors influencing the consumer's purchasing decision and
sensitivity, preferred vehicle segment in Tier 1, Tier 2, Tier 3 and
Tier 4 cities, consumer preference towards various demand
incentives and technologies across all the major segments of
electric vehicles.

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Factors driving the growth of electric vehicle market in India are
also explained in detail, which includes government initiatives,
rise in fuel costs, low operating and maintenance cost, foreign
dependence for crude oil and environment friendly nature. The
key challenges identified are low vehicle performance, inefficient
battery, price constraint, power shortage and lack of
infrastructure in the country.
The report covers the various government initiatives concerning
the electric vehicle market in India. This section discusses the
Alternate Fuels for Surface Transportation Program and its impact
on the electric vehicle market. This is followed by the detailed
illustration of the National Electric Mobility Mission Plan 2020,
where in, it depicts the framework, potential roadmap for
electrification and four major focus areas of the program which
includes demand generation, research and development,
manufacturing incentives and infrastructure development.

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Under demand generation, the possible demand scenario for
electric vehicles, projected demand for electric vehicles in 2020
based on various technologies and types of electric vehicles,
government incentives for each type of electric vehicle segment
and the method of channelizing the demand incentives have been
mentioned. This is followed by the introduction of the research
and development of electric vehicles along with the comparison of
global R&D scenario with the Indian market. The report also
mentions the strategies to build R&D capability, depicts the
required framework for implementing the electric vehicle R&D
program, identifies the high priority R&D area for electric vehicle
and tabulates the total R&D expenditure for each type of electric
vehicle segment across different R&D areas.

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Further, the domestic scenario of electric vehicle manufacturing
and component supplying have been mentioned which provides a
clear idea about the current status of the electric vehicle
manufacturing costs, indicating the need to adopt the phased
manufacturing strategy for electric vehicles across each segment.
It also lists the initiatives for developing the auto component
sector and the various studies that needs to be undertaken to
boost the localization of electric vehicle components. The report
also illustrates the link between electric vehicles and availability
of public charging infrastructure, followed by depicting the
consumer preference and the phased development of
infrastructure to support the power requirement of electric
vehicles by 2020 across each segment. This section concludes
with the total proposed investment and the benefit analysis of the
National Electric Mobility Mission Plan 2020.

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The trends section in the report comprises an in-depth analysis
of the major trends prevailing in the electric vehicle market, which
include entry of new players and retro fitment hybrid kits.
The competition section begins with the Porter’s Five Forces
Analysis, illustrating the competitive rivalry, bargaining power of
suppliers and buyers and threat of new entrants and substitutes.
It outlays the competitive landscape of the electric vehicle market
in India briefing about the domestic and foreign players existing in
the market. The section includes competitive benchmarking of the
top players operating in the Indian electric vehicle market. The
report also features brief profiles of major domestic and foreign
players in the market and a snapshot of their corporation,
financial performance along with the key financial ratios, business
highlights, their product portfolio and individual SWOT analysis
providing an insight into the existing competitive scenario.

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The report concludes with a section on strategic
recommendations, which comprises an analysis of the growth
strategies of the electric vehicle market in India.

10. Table of ContentsTable of Contents
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Slide 1: Executive Summary
Macroeconomic Indicators
Slide 2: Economic Indicators: GDP at cost factor cost: Quarterly (2009-10- 2012-13) & Inflation rate
Monthly (Aug-Sep 2012 – Dec-Jan 2013)
Slide 3: Gross fiscal deficit: Monthly (Sep-2011-Feb 2012) & Exchange Rate: Monthly (Sep 2012- Feb 2013)
Slide 4: Lending rate: Annual (2008-09-2011-12); Trade Balance: Annual (2009-10-2012-13) & FDI: Annual
(2009-10-2012-13)
Introduction
Slide 5: Electric Vehicle – Introduction and Types of Electric Vehicles – Technology-wise
Slide 6: Electric Vehicle Market – Transition
Slide 7: Shift towards Electric Mobility
Market Overview
Electric Vehicle

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Slide 8: Electric Vehicle Market – Overview, Market Size and Growth (2011-12-2016-17e) (Value wise),
Market Share – Segment-wise (2011-12)
Slide 9: Vehicle Lifecycle Cost Comparison across Supply Chain – Electric Vehicle vs. ICE Vehicles
Slide 10: Cost Comparison across Manufacturing Process – Electric Vehicle vs. ICE Vehicles
Major Segments
Slide 11: Electric Four Wheelers Market – Overview, Market Size and Growth (2011-12-2016-17e) (Value
wise), Consumer Preference – Electric Vehicle Technology-wise
Slide 12-13: Electric Two Wheelers Market – Overview, Market Size and Growth (2011-12-2016-17e) (Value
wise), Consumer Preference, Low Speed and High Speed Electric Two Wheeler Specifications
Slide 13: Electric Three Wheelers – Overview, Market Size and Growth (2011-12-2016-17e) (Value wise)
Market Analysis
Slide 14-19: Market Analysis
Drivers & Challenges
Slide 20: Summary

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Slide 21- 29: Key Drivers
Slide 30-35: Key Challenges
Government Initiatives
Slide 36-38: Alternate Fuels for Surface Transportation Program
Slide 39-40: National Electric Mobility Mission Plan 2020 (NEMMP 2020) – Overview, Benefits and Structure
Slide 41: NEMMP 2020 – Potential Roadmap for Hybridization/ Electrification
Slide 42: NEMMP 2020– Key Focus Areas
Slide 41-48: Demand Generation
Slide 49-57: Research and Development
Slide 58-69: Manufacturing Incentives
Slide 70-81: Infrastructure Development
Slide 82-85: Total Proposed Investment – Electric Vehicle Segment-wise
Slide 86: NEMMP 2020 – Benefit Analysis Electric Vehicle Segment-wise

13. Table of ContentsTable of Contents
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Trends
Slide 87: Summary
Slide 88-90: Key Trends
Competitive Landscape
Slide 89: Market Competition- Porter’s five forces analysis
Slide 90-92: Competitive Benchmarking
Slide 93-97: Major Public Players
Slide 98-137: Major Private Players
Strategic Recommendations
Slide 138-139: Key Strategic Recommendations
Appendix
Slide 140: Appendix
Slide 141: Sources of information

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