Indian snacks market is experiencing rising demand due to various driving factors which in turn is providing immense opportunities to manufacturers to grow and operate in the market lucratively. The Indian food and beverage sector is huge and highly competitive in nature. The industry comprises of several sub-sectors such as fruits & vegetables, meat & poultry, dairy, marine products, grains and consumer foods. Snack is one of the major segments of the packaged food division, which comes under the broad category consumer foods. Though the snacks market in India is dominated by the unorganized sector, the organized sector has shown remarkable growth in terms of market share in the last few years. https://www.reportscorner.com/reports/15952/Snacks-Market-in-India-2013/

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Snacks Market in India 2013

2. DescriptionDescription
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Indian snacks market is experiencing rising demand due to
various driving factors which in turn is providing immense
opportunities to manufacturers to grow and operate in the market
lucratively. The Indian food and beverage sector is huge and
highly competitive in nature. The industry comprises of several
sub-sectors such as fruits & vegetables, meat & poultry, dairy,
marine products, grains and consumer foods. Snack is one of the
major segments of the packaged food division, which comes
under the broad category consumer foods. Though the snacks
market in India is dominated by the unorganized sector, the
organized sector has shown remarkable growth in terms of
market share in the last few years.

3. Brief SummaryBrief Summary
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Indian snacks market is experiencing rising demand due to
various driving factors which in turn is providing immense
opportunities to manufacturers to grow and operate in the market
lucratively. The Indian food and beverage sector is huge and
highly competitive in nature. The industry comprises of several
sub-sectors such as fruits & vegetables, meat & poultry, dairy,
marine products, grains and consumer foods. Snack is one of the
major segments of the packaged food division, which comes
under the broad category consumer foods. Though the snacks
market in India is dominated by the unorganized sector, the
organized sector has shown remarkable growth in terms of
market share in the last few years.
The report provides a snapshot of the Indian snack industry which
has witnessed several changes since 1995. In the initial years, the
market was dominated by two players – traditional snacks player
Haldiram and ‘Uncle Chips’ manufacturer Amrit Agro.

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Later on, with the entry of global beverage and snacks player
PepsiCo, the market dynamics changed completely. Now, the
market is dominated by PepsiCo with its wide range of product
portfolio. The other major players include Parle Agro, ITC, Parle
Products, Balaji Wafers and Parle Wafers among others. A
number of regional players have also entered the market in the
last few years and are giving tough competition to the big players.
The snacks market is classified into two broad segments –
Western and traditional snack segments, wherein western snacks
enjoy more popularity in comparison to the traditional snacks.
Moreover, the western snack segment is dominated by large
number of MNCs and organized snack manufacturers.

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There are certain factors that predominantly work towards
enabling the sector to grow in the likes of higher disposable
income that aids in greater spending power by consumers, rapid
urbanization which leads to busy lifestyle and subsequent
inclination of consumers toward packaged food products and
aggressive marketing campaigns by all the players to break the
product clutter and attract consumers toward their brand. In
addition to these, the other factors which are contributing towards
rapid growth of the industry include growing working women
population, fast expanding retail network and the convenience
factor associated with snack consumption.
Though there is no specific regulation pertaining to snacks,
quality standards laid by FSSAI has to be followed by the industry
players.

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Various government policies that have been formulated for the
food processing sector such as FDI, tax benefits and export
promotions are applicable for the snack category as well.
To sum up, the Indian snacks industry is a stable market at
present and has strong growth potential in the future years.

7. Table of ContentsTable of Contents
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Slide 1: Executive Summary
Macro-Economic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2009-10 - 2012-13), Inflation Rate: Monthly (Jul-Dec 2012)
Slide 3: Gross Fiscal Deficit: Monthly (Sep 2012 - Feb 2013), Exchange Rate: Half Yearly (Aug 2012- Jan
2013)
Slide 4: Lending Rate: Annual (2008-09 - 2011-12), Trade Balance: Annual (2009-10 - 2012-13), FDI Annual
(2009-10 - 2012-13)
Introduction
Slide 5-6: Introduction
Market Overview
Slide 7-11: Snacks Market – Overview, Market Size & Growth (2012-2017e), Market Segmentation (2012)
and Market Share of Players (2008 & 2012)
Slide 12: Value Chain Analysis

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Market Segmentation
Slide 13-15: Market Segmentation – Western Snacks and Traditional Snacks
Consumer Insights
Slide 16-26: Consumer Insights on Snacks
Import & Export
Slide 27-28: Total Imports – Major Types of Snacks (2009 to Apr-Dec 2012)
Slide 29-30: Total Exports – Major Types of Snacks (2009 to Apr-Dec 2012)
Drivers & Challenges
Slide 31: Summary
Slide 32-38: Drivers
Slide 39-42: Challenges
Government Rules & policies

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Slide 43: Summary
Slide 44-46: Food Safety and Standards Act 2006 & Regulations 2011
Slide 47: Government policies
Government Participation
Slide 48: Summary
Slide 49: Fiscal Incentives for Food Processing Sector
Slide 50: Other Initiatives
Trends
Slide 51: Summary
Slide 52-61: Key Trends
Competitive Landscape
Slide 62: Market Competition – Porter’s Five Forces Analysis

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Slide 63-67: Competitive Benchmarking
Slide 68-77: Major Public Players
Slide 78: Major Private Companies – Summary
Slide 79-123: Major Private Players
Strategic Recommendation
Slide 124-127: Strategic Recommendations
Appendix
Slide 128: Appendix
Slide 129: Sources of Information

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