4. Some observations on the brave new (old) world Transition from visibility to discoverability.... Visibility works for those who already know what they’re looking for Discoverability ensures you attract people who didn’t even know they wanted you...but you were perfect for. Requires an integration of how people see you, how people recommend you, and the experience they get once they dig deeper with you Presentation title Author's name March 21, 11 Confidential
8. We’re exceptional (both senses of the word...) Presentation title Author's name March 21, 11 Confidential 200k+ likes 39k+ followers 100k+ users 30k+uniques 22m customers
12. Proof #3 - ...which leads to actions/conversion Angry Birds – social engagement drives PR, drives traffic and sales Engaged people Reached over 3m people... Over 1000 engagements... Worked for PR & Search Created press interest & coverage Drove links and traffic – 1000s of clicks Converted Sales jump of >20% correlating to activity Presentation title Author's name March 21, 11 Confidential
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14. Part of the media & comms team – one source of reputation management
36. How do we do it – Good ideas, integrated 6.5x ROI Presentation title Author's name March 21, 11 Confidential Social reviews – new audiences Good is good...
37. Presentation title Author's name March 21, 11 Confidential “Discoverability”
38. Presentation title Author's name March 21, 11 Confidential Twitter.com/o2 Facebook.com/o2uk Blog.o2.co.uk