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Stephen Waddington from Speed on social media, search and PR

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Reputation Online
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Where social meets search and PR Reputation Online Live Stephen Waddington @wadds
Searching for Stephen Waddington
Overview SEO Networks & community Opportunity for brands Social search
Once upon a time 15 / 09 / 1997
Google launches
The importance of search
Buy your way into search results Or earn your place in search results The rise of SEO
Doubleclick Ad Planner Google Trends and Insights Google Keyword Tools Google Analytics “ A database of intentions” Andrew Smith, Escherman A missed opportunity for PR
Doubleclick Ad Planner
Diminishing search returns
The rise of web spam
We’ve forgotten about the audience
In search of Karen Barber Daily Mail Daily Mail Daily Mail
In search of Karen Barber
Search gives way to networks
Changing habits
Personal discovery
Networked media
Meet Freya
Building a presence in the conversation
Social search
Social search
Social search
Social recommendation
Earning influence
Future of search
Thank you

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