Market Research Report :Business intelligence & analytics market india 2013

Business Intelligence & Analytics Market IndiaBusiness Intelligence & Analytics Market ‐ India
April 2013

Executive Summary
Market
 Business Intelligence (BI) & Analytics market in India was valued at around INR 10 bn in 2012 and is
estimated to grow at a CAGR of around 22% between 2012 to 2017
 Need to gather, analyze and generate insightful reports from extensive amounts of data & information across
industry verticals pushes the demand for BI applications
 Growing competition and changing market dynamics are leading organizations to adopt BI & analytics for
gaining the competitive edge in the marketplace
Drivers
– Advent of Smartphones
Challenges
– Deficiency of Trained Analysts
Drivers &
Challenges
p
– Rise in usage amongst SMBs
– Increase in Adoption by BFSI Sector
– Emergence of New Technologies
y y
– Lack of Operational & Cultural Readiness
Trends
 Adoption of Mobile BI
 Focus on In‐memory Analytics
 Emerging Social Media Analytics
Competition
Major Players
Company A Company Company C
2
Company D Company E Company F
BUSINESS INTELLIGENCE & ANALYTICS MARKET IN INDIA 2013.PPT

•Macroeconomic Indicators
•Introduction
•Market Overview•Market Overview
•Adoption of BI amongst SMBs
•Features & Benefits
•Costs & Best Practices
•Selection & Implementation
•BI Adoption in Key SectorsBI Adoption in Key Sectors
•Drivers & Challenges
•Trends
•Competitive Landscape
•Case Studies
•Strategic Recommendations
3BUSINESS INTELLIGENCE & ANALYTICS MARKET IN INDIA 2013.PPT
Strategic Recommendations
•Appendix

Macro Economic Indicators (1/3)
SAMPLE
y4
z4y3
x2x1
a
INR tn
GDP at Factor Cost: X
c
d
k4
z3
k3
x2
y2
z2
k2
y1
z1
k1
b
e
Q‐Q‐Q‐Q ‐
20‐‐20‐‐ 20‐‐ 20‐‐
Inflation Rate: Y
a1 a3
%
f
g
a2 a4 a5
i
g
k
h
j
20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐
k

Business Intelligence (BI) ‐ A Typical Architecture Model
Applications and Tools Procedures Attributes
xx
xx
xx xx xx
xx xx xx xx
xx xx xx

Data intensive processes arising from hyper activity in key
industry verticals drive the BI & analytics market
BI & Analytics Market – Overview Market Size and Growth
30
INR bn
x6
• Currently, the BI & Analytics market in India is estimated
to be around INR xx bn and is expected to achieve a
10
15
20
25 xx% x5
x4
x3
x2
x1
CAGR xx% to reach INR xx bn by 20‐‐
• Over xx% of the BI & analytics demand is generated by
the major industry verticals including xx and xx
Gl b l d i l di d i l d i t
0
5
2017e2016e2015e2014e2013e2012
• Global vendors including xx, xx and xx mainly dominate
the market, however pure‐play vendors such as xx, xx
and xx also have carved a niche for themselves
BI Usage Split – Industry Vertical Wise (20‐‐)
a5%
1% b1%Vertical 1
a4%
a3%
a1% b1%
b2%
Segment 1
Segment 2
Vertical 5
Vertical 4
Vertical 3
Vertical 2
Vertical 1
a2%
Note: Non‐SMBs include large enterprises & government

SAMPLE
SMB business in cloud BI will witness strong growth owing
to many government initiatives & growing SMB investment
BI & Analytics Usage in SMBs (2/2)
BI Usage in SMBs (20‐‐)
10
INR bn
x
Segment 2
Segment 1 2012 2013e
4
6
8
10
x1
a2
a1 b2
b1
0
2
4
2012
x2
SMBs Share in Segment BSMBs Share in Segment A
2012
SMBs Share in Cloud BI is likely to witness growth of ~xx%
SMBs Share in On‐premises BI is likely to witness growth of ~xx%

Business Intelligence & Analytics ‐ Major Users (1/2)
Key Sectors Users
Sector 1
Sector 2
Sector 3

SAMPLE Top 10 BI Projects in India (1/2)
Rank Company Problems Prior to BI Implementation
1 Company A • xx
2 Company B • xx
3 Company C • xxp y
4 Company D • xx4 Company D • xx
5 Company E • xx
9
5 Company E • xx

BI Adoption in Key Sectors (1/12)
BI in Sector x
xxxx
Business Performance Management BI Decision Making Collaboration
xx
xx xx xx
xx xxxx
xx
xx
xx
xxxx
xx
xx
xx
xx
xx
10
xx

BI Adoption in Key Sectors (2/12)
BI in Sector x – Case Study
xxxx
Problem Solution Benefits
• xx • xx • xx

Drivers & Challenges
Ch llDrivers
Advent of Smartphones
Challenges
Deficiency of Trained Analysts
Lack of Operational & CulturalRise in usage amongst SMBs
Increase in Adoption by BFSI Sector
Lack of Operational & Cultural
Readiness
Emergence of New Technologies

Adoption of smartphones in the corporate space is proving
beneficial for BI vendors
• Finding 1
 Sub‐finding 1
Advent of Smartphones Impact
• Finding 2
• Finding 3
• Finding 4
Smartphone Minimum Price Point ‐ IndiaGrowth in Smartphone Shipment ‐ India
a
mn units
b +z%
x5
000’ units
b
+z% x4
x3x2
x1
a
b
c
d
e
+z%
x4
x3x2
x1
c
b
d
20‐‐20‐‐20‐‐20‐‐
x1
In 20‐‐, Company x launched its Tablet PC with a price tag
of a mere INR xx
f
20‐‐e20‐‐e20‐‐20‐‐20‐‐

SMBs operating in financial services, healthcare & retail
shows significant interest in BI tools
• Finding 1
• Finding 2
High Use in SMBs Impact
 Sub‐finding 1
 Sub‐finding 2
• Finding 2
• Finding 3
Using SaaS BI Using Traditional BISMBs in India

Trends ‐ Summary
Adoption of Mobile BI
Trends
Emerging Social Media
A l i
Focus on In‐memory
A l iAnalytics Analytics

Discussions, meetings, consumers engagement with
organizations are happening in real‐time on social media
Emerging Social Media Analytics (2/2)
Providing real time
consumers across the world of time spend online
Time spend on social platform
Providing real‐time
data about their
behaviors and
preferences
No. of Active Users
with a median age of 26
I t t U U i FindingsInternet Users Using one or more
social networking sites
Findings

SAMPLE Porter’s Five Forces Analysis
Threat of New Entrants
• xx
Impact
High
Impact
MediumImpact
M di
Impact
Medium to High
Competitive Rivalry
• xx
Bargaining Power of Buyers
• xx
Medium
Bargaining Power of Suppliers
• xx
Impact
Threat of Substitutes
• xx
Low to Medium

Competitive Benchmarking (1/3)
Key Ratios of 3 Major Companies – Operational Basis (FY 2012) (1/3)
25
%
x2
Net MarginOperating Margin
5
10
15
20
25
y3
x3
y2
y1
x1
0
5
Company CCompany BCompany A
• xx

Major Private Companies ‐ Summary
4,000
4,500
Net Profit/Loss
Size of the Bubble represents Total Assets in
INR mn
2,500
3,000
3,500
t5
1 000
1,500
2,000
0
500
1,000
t3
t4
t2
t1
‐500
0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 20,000 22,000 24,000
Total income
Company B Company ECompany DCompany CCompany A
19
Note: All figures are in INR mn and are based on the latest financials available

Private: Domestic Company – Company A (1/6)
Company Information Offices and Centres – India
Corporate Address Company Address
Tel No. +91‐xx‐ yyyyyyyyy
Fax No. +91‐ww‐zzzzzzzz
Products and Services
Website www.companyA.com
Year of Incorporation 19‐‐
Head Office
Key People
Category Products/Services
Segment
Product 1, product 2, product
3,………………….
Others Product 1, product 2, product 3………
N D i tiOthers Product 1, product 2, product 3………
Name Designation
Person 1 Designation
20

SAMPLE Private: Domestic Company – Company A (2/6)
Shareholders of the Company as on 30/09/2011 Ownership Structure
Name No. of Shares held
Other top fifty (50) shareholders
Directors or relatives of directors
Foreign holdings
Shareholder A xx
100.0%100.0%100.0%
Other top fifty (50) shareholders
Shareholder B xx
Shareholder C xx
z1%
y1%x1%
Shareholder D xx
Shareholder E xx
z2%
y2%x2%Shareholder E xx
Others xx
2011
z3%
2010
y3%
y2%
2009
x3%
x2%
21
Total xx Note: Ownership structure corresponds to Date of AGM: 30/09/2011

i i l S h K i
Private: Domestic Company – Company A (3/6)
Financial Snapshot Key Ratios
Particulars
y‐o‐y change
(2011‐10)
20‐‐ 20‐‐ 20‐‐ 20‐‐
Profitability Ratios
Operating Margin 0.66 7.82% 7.17% 3.98% 7.02%
Net Profit/LossTotal Income
36,631.835,029.040,000 2000
INR INR
Net Margin ‐1.39 5.11% 6.50% 3.04% 6.16%
Profit Before Tax Margin 0.66 7.82% 7.17% 3.98% 7.02%
Return on Equity 0.00 0.00% 0.00% 0.00% 0.00%
Return on Capital Employed 0.00 0.00% 0.00% 0.00% 0.00%
Return on Working Capital 0.00 0.00% 0.00% 0.00% 0.00%
Return on Assets 0.00 0.00% 0.00% 0.00% 0.00%
24,835.4
36,631.835,029.0
10,000
20,000
30,000
40,000
500
1000
1500
2000
29,919.0
Return on Fixed Assets ‐0.01 0.00% 0.01% 0.00% 0.00%
Cost Ratios
Operating costs (% of Sales) ‐0.66 92.18% 92.83% 96.02% 92.98%
Administration costs (% of
Sales)
0.00 0.00% 0.00% 0.00% 0.00%
Interest costs (% of Sales) 0.00 0.00% 0.00% 0.00% 0.00%
Financial Summary
0 0
20‐‐20‐‐20‐‐20‐‐
Interest costs (% of Sales) % % % %
Liquidity Ratios
Current Ratio ‐26.35% 1.86 2.52 2.18 2.85
Cash Ratio ‐69.71% 0.31 1.01 0.63 0.19
Leverage Ratios
Debt to Equity Ratio ‐98.87% 0.00 0.07 0.07 0.53
b i l i
• The company earned a net profit of INR xx in FY 20‐‐, as
compared to net profit of INR xx in FY 20‐‐
• The company reported total income of INR xx in FY 20‐‐,
registering an increase of xx% over FY 20‐‐
Debt to Capital Ratio ‐98.79% 0.00 0.06 0.06 0.35
Interest Coverage Ratio N.A. N.A. N.A. N.A. N.A.
Efficiency Ratios
Fixed Asset Turnover ‐83.91% 0.00 0.00 0.00 0.00
Asset Turnover 5.18% 0.00 0.00 0.00 0.00
Current Asset Turnover 0.92% 0.00 0.00 0.00 0.00
• The company earned an operating margin of xx% in FY 20‐‐, an
increase of xx percentage points over FY 20‐‐
• The company reported debt to equity ratio of xx in FY 20‐‐, a
decrease of xx% over FY 20‐‐
22
Working Capital Turnover 31.97% 0.00 0.00 0.00 0.00
Capital Employed Turnover ‐1.19% 0.00 0.00 0.00 0.00
Improved Decline

SAMPLE Private: Domestic Company – Company A (4/6)
Business Highlights
Description News
Overview xx
Merger & Acquisition xxMerger & Acquisition xx
Area of Focus xx
Awards and Recognitions xx

SAMPLE
Private: Domestic Company – Company A ‐ Product
Information (5/6)
Some Targeted Industries
xx xx
xx xx
Key Features
xx xx
Key Features
xx xx xx
xx xx xxxx xx xx
xx xx xx
xx
24
Note: The List is not Exhaustive

SAMPLE
Private: Foreign Company – Company A – SWOT Analysis
(6/6)
• Strength 1
• Strength 2 • Weakness 1
S W
Strength 2
• Strength 3 • Weakness 2
• Weakness 3
S W
TO
• Threat 1• Opportunity 1
• Threat 2
• Threat 3
• Opportunity 2
• Opportunity 3

Case Study 1
Client Organization ICT Vendor
xx xx
Industry
xx
Case: xx
SolutionRequirements Benefit
• xx • xx• xx
Solution Used
26
xx

Strategic Recommendations
xx
xx
•xx
• xx
xx
xx
xxxx xx xx
xx xx
• xx

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