Market Research Report :Dairy market in india 2013 sample

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Dairy Market IndiaDairy Market – India
May 2013

Executive Summary
Market
Consumption of dairy products has grown considerably worldwide
Indian dairy market was valued at INR XX tn in 20__ and is estimated to reach INR YY tn by 20__
Drivers Challenges
Drivers &
Drivers
—Growing Income and Consumption
—Rapid Urbanization
—Favorable Demographics
—Rise in Bovine Population
Challenges
—Inadequate Supply of Feed
and Fodder
—Shortage of Cold Storage
Units
Challenges
Rise in Bovine Population
—Growth of Sub Segments and Other User
Industries
—Marketing Campaigns
—Growing Retail Market
—Poor Supply Chain and
Distribution Facility
—Rise in Packaging Costs
Exhibition and Events
Increased Global Attention
Product Innovation
Growth of Regional Milk Producers
Trends
Competition
Major Players
Growth of Regional Milk Producers
Corporate Activities
2DAIRY MARKET IN INDIA 2013.PPT
Competition
Company A Company B Company C

•Macro‐Economic Indicators
•Introduction
•Market Overview•Market Overview
•Market Segmentation
•Consumer Insightsg
•Import & Export
•Drivers & Challenges
•Government Rules & Policies
•Government Participation
•Trends•Trends
•Competitive Landscape
•Strategic Recommendations
g
•Appendix

Economic Indicators (1/3)
Gross Fiscal Deficit: Monthly
INR bn
600
500
f
e
c500
400
300
200
100
d
c
b
a
Exchange Rate: Monthly
100
0
Feb‐12Jan‐12Dec‐11Nov‐11Oct‐11Sep‐11
g y
55.0
USD/INR
q
p
54.0
54.5 u
t
s
r
q
53.5
Apr 2013Mar 2013Feb 2013Jan 2013Dec 2012Nov 2012

Global consumption of dairy products has grown remarkably
in the last few years
Global Market – Overview
• Consumption of protein based food
it it i d t d i
a Consumption share of milk
items are witnessing upward trend in
the global market
• Milk and other dairy products hold an
important position in normal diet and
its consumption is also growing rapidly
out of total global beverage
consumption
its consumption is also growing rapidly
• World milk production in 20__ was
found to be xx mn tonnes
Change in Global Protein ConsumptionCountry Ranks – Production‐wise (2011)
b
BA
80%
d
100%
e
s
t B E
D
C
A
g p
Rank Country Milk Production (mn tonnes)
1st EU‐27 xx
2nd India xx
y ( )
b
c
40%
20%
r
q
60%
Dairy consumption
grew by x%
2 India xx
3rd USA xx
4th China xx
5th Russia Xx
20__
a0% p
19__
grew by x%
between 19__ and
20__
6th Brazil xx
Note*: EU (European Union)

The Indian dairy market is expected to witness remarkable
growth…
Indian Market – Overview (1/3)
• Indian dairy industry is huge and has gained substantial growth momentum in the last few years
• Dairy products have gained popularity amongst consumers due to various factors such as increasing
income levels, hectic lifestyle and convenience associated with its consumption
 Being the world’s largest producer and consumer of dairy products, India represents one of the most lucrative dairy
markets
• In comparison to other products such as wheat and rice, milk penetration amongst consumers is ~99%
• In 20__, Indian dairy market was valued around INR XX tn
Market Si e & Gro thMarket Size & Growth
INR tn
6
5 +11.7%
F
E
D
4
3
2
1
D
3.6
C
B
A
1
0
20__20__e20__e20__20__20__20__

Domestic milk consumption is very high in both urban as
well as rural market
Market Segmentation – Rural and Urban
Share of Consumer Expenditure on Dairy Products (2012)
A
Urban Consumers Rural Consumers
D
• Expenditure on dairy
products account for a
significant share in the
consumer’s wallet
B
YX
C
• Increased affordability is
one of the reasons behind
this growing trend
Consumption Share of Milk (2012)
Urban Consumers Rural Consumers
• In India almost entire
P
BA
S
• In India, almost entire
amount of milk produced
gets consumed
domestically
• Demand for processed and
packaged dairy produce is
Q
R
packaged dairy produce is
high in the urban market

Consumer Insights on Dairy Products (1/10)
Sample Size 55
Survey Duration &
Period
3 Weeks – May 2013
Sample Sources
Social Media Websites and
Other Related Forums
Quantitative
Representation Used
Percentage
• Survey on milk and dairy products was
conducted on social media sites and other
related forums
O ll h b k t l d d t
Profile of Respondents – Age Wise (years)
41 & above
36‐40
31‐35
25‐30
18‐24
• Overall survey has been kept close‐ended to
capture specific information according to
requirements
• The survey has been conducted amongst a
group of general consumers heading from
cd
e b
36 4025 30
group of general consumers heading from
major Indian cities including Mumbai, Delhi,
Kolkata, Pune, Hyderabad, Bangalore among
others
a

Options
Q: Do you consume dairy and processed dairy
products?
Options
Q: How often do you consume them?
Options
1) Yes
2) No
1) Daily
2) Alternate days
3) Weekly
Consumption Share of Dairy Products
b
Frequency of Consumption
d
e
a
c
Yes No Daily Alternate days Weekly

Options
Q: What type of dairy products do you prefer
consuming?
Options
Q: If you consume both, which one do you prefer
more?
1) Liquid milk
2) Processed dairy products
3) Both
Options
1) Liquid milk
2) Processed dairy products
Consumption Pattern Preference‐wise Share of ‘Both’ Category
Processed dairy products
Liquid milk
40
45
%
c
20
25
30
35
40
x y
0
5
10
15
20
b
a
0
BothProcessed
dairy products
Liquid milk

SAMPLE
Import of Major Types of Dairy and Processed Dairy
Products (1/5)
Whole Milk
2,000
‘000 unitINR mn
300 C
ValueVolume
f
e F
E
D
C
B
A
Major Importing Nations – Value Wise (2011)
500
1,000
1,500
2,000300
200
100
S
DR
Q
B
P
A
e
d
c
b
a
FC
Skimmed Milk
00
20__20__20__20__
Major Importing Nations – Value Wise (2011)
u p
T
S
R
Q
P
6,000
8,000
‘000 unitINR mn
200
150
E
ValueVolume
t
s
r
q
U
T
0
2,000
4,000100
50
0
20__
W
H
20__
V
G
20__
U
F
20__
T
11
________
Note: HS Code 04022910 (Whole Milk), HS Code 04021010 (Skimmed Milk)
DAIRY MARKET IN INDIA 2013.PPT

Drivers & Challenges – Summary
Drivers
Growing Income and Consumption
Challenges
Growing Income and Consumption
Rapid Urbanization
Inadequate Supply of Feed and Fodder
Shortage of Cold Storage Units
Favorable Demographics
Rise in Bovine Population
G th f S b S t d Oth
Deficit in Power Supply
Poor Supply Chain and Distribution
Facility
Growth of Sub Segments and Other
User Industries
Marketing Campaigns
Rise in Packaging Costs
Growing Retail Market

Trends – Summary
Exhibition and X
Increased Y Attention
`Key Trends Product Z
Growth of A
Corporate Activities
p

Competitive Benchmarking (1/5)
Public Trading Comparables (FY 2012)
Company A Company B Company C Company D Company E
Market Capitalization
(INR mn)
XX XX XX XX XX
Share Price (INR) XX XX XX XX XX
EV/EBITDA (x) XX XX XX XX XX
/EV/Revenue (x) XX XX XX XX XX
PE Ratio XX XX XX XX XX
Note: Top 5 Public companies based on the Market Capitalization; Market Capitalization, Share Price and PE ratio is as of 17/05/2013

SAMPLE SAMPLE Competitive Benchmarking (2/5)
SKey Ratios of Top 3 Companies – Operational Basis (FY 2011) (1/3)
40
% Net MarginOperating Margin
2 49
11.04
30.39
7.30
21.73
10
20
30
40
2.49 1.41
0
CompanyCCompany BCompany A
• xx

SAMPLE Public: Domestic Company – Player A (1/5)
Company Information Offices and Centres – India
Corporate Address xx
Tel No. xx
Fax No. xx
Website xx
Year of Incorporation xx
Products and Services
Ticker Symbol xx
Stock Exchange xx
Head OfficeCity A
Key People
Products and Services
N D i ti
Category Products/Services
RTE Products xx Name DesignationRTE Products xx
Other Food Products xx

SAMPLE i i l S h K i
Public: Domestic Company – Player A (2/5)
Financial Snapshot Key Ratios
Particulars
y‐o‐y change
(2012‐11)
2012 2011 2010 2009
Profitability Ratios
Operating Margin ‐3.31 7.37% 10.69% 11.63% 14.80%
Net Profit/LossTotal Income
1500
2000 150
INR mn INR mn
d
c
b
a
Net Margin ‐6.73 4.02% 10.75% 12.08% 7.61%
Profit Before Tax Margin ‐5.22 6.52% 11.74% 15.66% 11.00%
Return on Equity ‐7.25 5.51% 12.76% 13.22% 9.02%
Return on Capital Employed ‐2.22 8.50% 10.73% 12.11% 16.70%
Return on Working Capital ‐7.92 20.82% 28.74% 28.25% 56.05%
Return on Assets ‐1.89 6.67% 8.56% 10.77% 14.08%
0
500
1000
1500
0
50
100
2012
D
2011
C
2010
B
2009
a
A
Financial Summary
• The company incurred a net profit of INR 63.7 mn in FY 2012, as compared
to net profit of INR 142.4 mn in FY 2011
• The company reported total income of INR 1585.4 mn in FY 2012,
registering an increase of 19.7% over FY 2011
Return on Fixed Assets ‐4.90 26.02% 30.92% 33.44% 41.15%
Cost Ratios
Operating costs (% of Sales) 3.47 92.50% 89.03% 87.70% 84.70%
Administration costs (% of
Sales)
5.78 33.11% 27.33% 22.91% 25.64%
Interest costs (% of Sales) ‐0.24 0.82% 1.06% 1.21% 1.74%registering an increase of 19.7% over FY 2011
• The company earned an operating margin of 7.37% in FY 2012, a decrease
of 3.31 percentage points over FY 2011
• The company reported debt to equity ratio of 0.32 in FY 2012, a decrease
of 7.22% over FY 2011
Interest costs (% of Sales) % % % %
Liquidity Ratios
Current Ratio 0.43% 2.49 2.48 4.42 2.60
Cash Ratio ‐14.77% 0.53 0.63 1.76 1.09
Leverage Ratios
Debt to Equity Ratio 7.22% 0.32 0.30 0.01 0.02
b i l i
Key Financial Performance Indicators
Indicators Value (dd/mm/yyyy)
Market Capitalization (INR mn) XX
Total Enterprise Value (INR mn) XX
EPS (INR)
Debt to Capital Ratio 5.46% 0.24 0.23 0.01 0.02
Interest Coverage Ratio ‐12.08% 9.10 10.35 10.14 8.78
Efficiency Ratios
Fixed Asset Turnover 23.09% 3.47 2.82 2.72 2.69
Asset Turnover 14.00% 0.89 0.78 0.88 0.92
Current Asset Turnover 6.29% 1.66 1.56 1.78 2.26
17
EPS (INR) XX
PE Ratio (Abs) XX
Working Capital Turnover 5.98% 2.78 2.62 2.30 3.66
Capital Employed Turnover 14.65% 1.02 0.89 1.02 1.13
Improved Decline
DAIRY MARKET IN INDIA 2013.PPT

Key Business Segments Key Geographic Segments
ExportsIndiaProcessed and Preserved FoodsTraded Goods
0%
50%
100%
FED
C
B
A
0%
50%
100%
TR
S
P
Q
U
0%
2012201120102009
0%
201120102009 2012
Business Highlights
Description News
Overview •XX

Description News
Business Highlights
Global Presence • XX
Quality Assurance • XXQ y XX
E i XXExpansions • XX

SAMPLE
Public: Domestic Company – Player A – SWOT Analysis
(5/5)
• xx • xx
WS
TO
• xx• xx

Appendix
Ratio Calculations
Operating Margin
(Operating
Income/Revenues)*100
Ratio Calculations
Current Ratio
Current Assets / Current
Liabilities
Net Margin (Net Profit / Revenues) *100
Profit Before Tax Margin
(Income Before Tax / Revenues
*100
(N I / Sh h ld
Cash Ratio
{(Cash & Bank Balance +
Marketable Securities) / Current
Liabilities)}
Debt to Equity
Total Liabilities / Shareholders
E it
Return on Equity (ROE)
(Net Income / Shareholders
Equity)*100
Return on Capital (ROCE)
EBIT / (Total Assets – Current
Liabilities)*100
q y
Equity
Debt to Capital Ratio
{Total Debt / (Shareholders
Equity + Total Debt)}
Interest Coverage Ratio EBIT / Interest Expense
Return on Working Capital (EBIT / Working Capital) *100
Return on Assets (EBIT / Total Assets)*100
Return on Fixed Assets (EBIT / Fixed Assets) *100
Fixed Asset Turnover Sales / Fixed Assets
Asset Turnover Sales / Total Assets
Operating Costs (% of Sales)
(Operating Expenses / Sales)
*100
Administration Costs (% of
Sales)
(Administrative Expenses / Sales)
*100
Current Asset Turnover Sales / Current Assets
Working Capital Turnover Sales / Working Capital
Sales / (Shareholders Equity +
Interest Costs (% of Sales) (Interest Expenses / Sales) *100 Capital Employed Turnover
Sales / (Shareholders Equity +
Total Debt)

Sources of Information
Secondary Research
Print Medium
Leading Newspapers
Primary Research
Interviews
Leading Industry VendorsLeading Newspapers
Journals / Magazines
Business Magazines
Electronic Medium
Leading Industry Vendors
Industry Stakeholders
Industry Experts
Surveys Conducted in Social / Technology Focused
Forums
Company Websites
Government Websites / Resources
Online Magazines
Online Journals / Articles
Forums
/
Premium Databases
Social Networking Space

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Market Research Report :Dairy market in india 2013 sample

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Market Research Report :Dairy market in india 2013 sample