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FIITJEE Ltd.
July 2011
Contents


               Executive Summary
               Factsheet
               Offices & Centres
               Offi    &C t
               Business Model
               Key People
               SWOT Analysis
FIITJEE Ltd.   Expansion Plans
               Financial Profile
               Financial Profile
               Industry Analysis
               Competitive Landscape
               Competitive Benchmarking
               C      titi B h      ki
               Recent News
               Appendix


                                           2
Executive Summary
                    • FIITJEE Ltd. was established in X with an aim to offer coaching / tuition services to students from Y 
Company 
Company               background, aspiring for Z entrance examinations
                      b k        d     ii f Z t                  i ti
Description         • FIITJEE Ltd. engages in providing coaching / preparatory classes for students ranging from std. A to std. B, 
                      aspiring for competitive examinations in the domain of X

Business Model      • The company offers coaching classes under three categories, category 1, category 2 and category 3

                    • Strength 1 is one of its major strengths, however weakness 1 is one of the key areas of concern
SWOT Analysis       • It can reap significant benefits owing to opportunity 1 while threat 1 can hinder the strategic initiatives and 
                      growth prospects of the organization
                    • FIITJEE reported revenue of INR X mn in the fiscal year (FY) 20‐‐ registering a growth of Y% y‐o‐y and earned 
                      a net profit of INR Z mn in FY 20‐‐, registering a growth of U% y‐o‐y
                            p                             , g         g g                y y
Financial Profile
Fi    i l P fil     • Financial profile of the company includes the balance sheet, profit and loss a/c and the key ratios depicting 
                      financial figures for the years 20‐‐, 20‐‐, 20‐‐ and 20‐‐, giving an insight into it’s financial performance
                    • Indian education industry is currently estimated to be valued at INR X bn and is broadly divided into 
                      education systems namely, A and B
                    • Formal education system includes segments such as A and B, whereas the informal education system 
                            l d      i          i l d                 h         d     h       h i f       l d     i
Industry Analysis     includes X, Y and Z
                    • The coaching class segment in India is estimated to be valued at INR X bn in 20‐‐, growing at a CAGR of A% is 
                      expected to reach INR Y bn by 20‐‐.The market is mainly dominated by the coaching institutions extending 
                      classes for Medical, Engineering and other Management examinations
                    • Key competitors for the company can be enlisted as: Competitor 1 and Competitor 2
Competitive         • Competition in the coaching class industry is increasing steadily with many private chains opening their 
Landscape             coaching institutions in different regions of the country




                                               SAMPLE 
                                                                                                                                      3
Factsheet
Basic Information       Brief Description
Industry
       y            ‐   • FIITJEE Ltd. offers its services to students aspiring for various 
                          examinations like A, B across India and the middle east
Corporate Address   ‐   • It has around X study centres and more than Y test centres 
                          across India
                        • It runs its centres as ‘A’, ‘B’, ‘C’ and ‘D’ across India and also has 
                          two study centres in U and V 
                             Hostel facility for male students is also provided by the company
Tel No.             ‐   • It offers its courses to students of std. A to std. B wherein 
                          students are subjected to a comprehensive curriculum which 
Fax No.             ‐     facilitates a holistic development of concepts and fundamentals 
                          of higher education
Website             ‐   • FIITJEE has a strength of X vastly experienced faculty members 
                          who train and groom students for the competitive examinations
E‐mail              ‐   • The company also provides integrated coaching to school 
                          students through its ‘X Program’ under the brand name ‘Y’ and 
Year founded        ‐     ‘Z’
                        • It has also collaborated with many schools to provide 
Ownership           ‐     educational services to the students in order to facilitate their 
                          admissions into X and Z
Revenue             ‐

Fiscal Year End     ‐
                        Brief History 
                        Brief History
                        • 20‐‐:
Auditor             ‐

Competitors         ‐   • 19‐‐:



Source:

                                                                                                    4
Offices & Centres – India




                                                HQ Office

                                                Study Centres




Source:                     Note: The mappings also exhibit major cities with multiple centres

                                                                                             5
Business Model
  • FIITJEE Ltd. offers it services to students aspiring for higher education in the field of X though its various centres spread across India
  • It has a team of vastly experienced faculty members who provide excellent guidance for students aspiring for higher education




                                                                   FIITJEE Ltd.
                                                                   FIITJEE Ltd.




          Division A
          Division A                            Division B
                                                Division B                              Division C
                                                                                        Division C                              Division D
                                                                                                                                Division D




  • ‐‐                                   • ‐‐                                    • ‐‐                                   • ‐‐




  • ‐‐                                   • ‐‐                                    • ‐‐                                   • ‐‐




Source:

                                                                                                                                                 6
Key People
Chairman & Managing Director                            List of Directors
Mr. X                                                                Name                                    Designation
Founder Chairman and Chief Mentor
                                                                       ‐                                            ‐
Age : ‐‐
Since: ‐‐                                                              ‐                                            ‐
Current Position:       • ‐‐                                           ‐                                            ‐

Biography:              • ‐‐                                           ‐                                            ‐
                                                                       ‐                                            ‐
                                                                       ‐                                            ‐
Qualification:          • ‐‐
                                                                       ‐                                            ‐


Senior VP                                               Shareholders in the Company
Mr. Y                                                                 Name                                     No. of Shares
Senior VP – Strategy, Business Promotion & Admissions
                                         & d                               ‐                                            ‐
Age : ‐‐
Since: ‐‐                                                                  ‐                                            ‐

Current Position:       • ‐‐                                               ‐                                            ‐
                                                                           ‐                                            ‐
Professional History:
Professional History:   • ‐‐
                                                                           ‐                                            ‐
                                                                           ‐                                            ‐
                                                                           ‐                                            ‐
Q
Qualification:          • ‐‐
                                                                           ‐                                            ‐
                                                                           ‐                                            ‐
Source:                                                               Note: Share Holding Pattern is as per AGM dated 14th Sep 2010

                                                                                                                                 7
SWOT Analysis
                      Strengths                     Weakness
• Strength 1:                       • Weakness 1:




• Strength 2 :                      • Weakness 2:




• Strength 3 :




                    Opportunities                    Threats
• Opportunity 1:                    • Threat 1:



• Opportunity 2 :                   • Threat 2:



• Opportunity 3:                    • Threat 3:




                                                               8
Ratio Analysis
Key Ratios                                                                           Key Ratio Analysis
                               y‐o‐y change                                           • Analysis point 1
          Particulars 
          Particulars                          20
                                               20‐‐       20
                                                          20‐‐         20
                                                                       20‐‐   20
                                                                              20‐‐
                                   (20‐‐)
                                   (20 )
Profitability Ratios
Operating Margin                    ‐           ‐              ‐        ‐      ‐
                                                                                      • Analysis point 2
Net Margin                          ‐           ‐              ‐        ‐      ‐
Profit Before Tax Margin            ‐           ‐              ‐        ‐      ‐
Return on Equity                    ‐           ‐              ‐        ‐      ‐      • Analysis point 3
                                                                                        Analysis point 3
Return on Capital Employed          ‐           ‐              ‐        ‐      ‐
Return on Working Capital           ‐           ‐              ‐        ‐      ‐
Return on Assets                    ‐           ‐              ‐        ‐      ‐      • Analysis point 4
Return on Fixed Assets              ‐           ‐              ‐        ‐      ‐
Cost Ratios
Cost Ratios                         ‐           ‐              ‐        ‐      ‐
Operating costs (% of Sales)        ‐           ‐              ‐        ‐      ‐
Administration costs (% of 
                                    ‐           ‐              ‐        ‐      ‐
  Sales)
Interest costs (% of Sales)         ‐           ‐              ‐        ‐      ‐
                                                                                      Ownership Structure
Liquidity Ratios
  q     y                           ‐           ‐              ‐        ‐      ‐
Current Ratio                       ‐           ‐              ‐        ‐      ‐     Total Paid‐up Capital                                              ‐
Cash Ratio                          ‐           ‐              ‐        ‐      ‐
                                                                                     Total Number of shareholders                                       ‐
Leverage Ratios                     ‐           ‐              ‐        ‐      ‐
Debt to Equity Ratio                ‐           ‐              ‐        ‐      ‐             Share Holding Pattern
Debt to Capital Ratio
Debt to Capital Ratio               ‐           ‐              ‐        ‐      ‐
Interest Coverage Ratio             ‐           ‐              ‐        ‐      ‐
Efficiency Ratios                   ‐           ‐              ‐        ‐      ‐
Fixed Asset Turnover                ‐           ‐              ‐         ‐     ‐
Asset Turnover                      ‐           ‐              ‐         ‐     ‐
Current Asset Turnover
C      tA tT                        ‐           ‐              ‐         ‐     ‐
Working Capital Turnover            ‐           ‐              ‐         ‐     ‐
Capital Employed Turnover           ‐           ‐              ‐         ‐     ‐
Source:                                             Improved       Decline               Note: y‐o‐y change in Profitability and Cost Ratios is represented in basis points

                                                                                                                                                                        9
Industry Analysis
Coaching Classes Segments – Overview                                 Size & Growth 
• A and B constitute the coaching classes market in India                             Entrance Test Prep Market
• X is subject‐based and highly dependent on the                      INR bn          Private Tuitions Market
  reputation of individual local teachers                            600                                                      E
                                                                                                      +U%
     Market for the same is highly fragmented with classes often    500                                           D
                                                                                                                             X%
      being run by X from residential premises                                                         C
                                                                     400                   B                      X%
• Entrance test preparation market is process driven as                         A                     X%
                                                                     300                  X%
  content can be standardized across centers                                   X%
     More than X% of the total test preparation market is           200                                                     Y%
                                                                                                      Y%          Y%
      occupied by Y market                                                     Y%         Y%
                                                                     100
                                                                      0
                                                                               20‐‐       20‐‐        20‐‐        20‐‐       20‐‐

Entrance Test Prep Market Break‐up (20‐‐)                            Private Tuitions Market Break‐up (20‐‐) 
                       B         A

              C                 X%                                                    A
                           Y%
                   U%                                                                            X%




          D       Z%                     V%
                                                    E
                                                                                                             Y%
                                                                                                                         B


Source:

                                                                                                                                    10
Competitive Landscape (4/4)
Competitive Scenario
                             Brilliant    Career                                                            MT 
Company Name
Company Name        Aakash                             FIITJEE    Gateforum         IMS    Kalrashukla                  PRIME      TIME          Vidyasagar
                             Tutorials    Forum                                                           Educare
                                                          Number of Centres
Study                 ‐          ‐          ‐             ‐            ‐             ‐          ‐             ‐           ‐             ‐            ‐
Information           ‐          ‐          ‐             ‐            ‐             ‐          ‐             ‐           ‐             ‐            ‐
Examination           ‐          ‐          ‐             ‐            ‐             ‐          ‐             ‐           ‐             ‐            ‐
                                                Financial Information (INR mn – FY 2010)
Total Revenue         ‐          ‐          ‐             ‐            ‐             ‐          ‐             ‐           ‐             ‐            ‐
Net Profit/(loss)     ‐          ‐          ‐             ‐            ‐             ‐          ‐             ‐           ‐             ‐            ‐
                                                      Geographic Presence (India)
Zone A                H         M           L             H           M             M          NA           NA            L             L           NA
Zone B                M          L          M             M            L            M          NA           NA           M              L           NA
Zone C                M         NA          H             L           M              L          H            H           H              M            H
Zone D                L          H          M             M            H            H          NA            L           M              H           NA
                                                Market Segmentation (courses/subjects)
Course A                                                                                                                                  
Course B                                                                                                                                  
Course C                                                                                                                                  
Course D                                                                                                                                  
Course E                                                                                                                                  
Course F                                                                                                                                  


Source:
                                          SAMPLE                                           H: High; L: Low; M: Medium        Offered          Not Offered

                                                                                                                                                         11
Thank you for the attention
FIITJEE Ltd. is a part of Netscribes’ Education Company Profile Series.
For
F more d t il d information or customized research requirements please contact:
       detailed i f    ti         t i d          h     i     t l          t t


Gaurav Kumar                                                                Jitendra Punjabi
Phone:         +91 33 4064 6214                                             Phone:         +91 33 4064 6214
E‐Mail:        gaurav.kumar@netscribes.com                                  E‐Mail:        jitendra.punjabi@netscribes.com




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FIITJEE Ltd. - Company Profile - 2011

  • 2. Contents Executive Summary Factsheet Offices & Centres Offi &C t Business Model Key People SWOT Analysis FIITJEE Ltd. Expansion Plans Financial Profile Financial Profile Industry Analysis Competitive Landscape Competitive Benchmarking C titi B h ki Recent News Appendix 2
  • 3. Executive Summary • FIITJEE Ltd. was established in X with an aim to offer coaching / tuition services to students from Y  Company  Company background, aspiring for Z entrance examinations b k d ii f Z t i ti Description • FIITJEE Ltd. engages in providing coaching / preparatory classes for students ranging from std. A to std. B,  aspiring for competitive examinations in the domain of X Business Model • The company offers coaching classes under three categories, category 1, category 2 and category 3 • Strength 1 is one of its major strengths, however weakness 1 is one of the key areas of concern SWOT Analysis • It can reap significant benefits owing to opportunity 1 while threat 1 can hinder the strategic initiatives and  growth prospects of the organization • FIITJEE reported revenue of INR X mn in the fiscal year (FY) 20‐‐ registering a growth of Y% y‐o‐y and earned  a net profit of INR Z mn in FY 20‐‐, registering a growth of U% y‐o‐y p , g g g y y Financial Profile Fi i l P fil • Financial profile of the company includes the balance sheet, profit and loss a/c and the key ratios depicting  financial figures for the years 20‐‐, 20‐‐, 20‐‐ and 20‐‐, giving an insight into it’s financial performance • Indian education industry is currently estimated to be valued at INR X bn and is broadly divided into  education systems namely, A and B • Formal education system includes segments such as A and B, whereas the informal education system  l d i i l d h d h h i f l d i Industry Analysis includes X, Y and Z • The coaching class segment in India is estimated to be valued at INR X bn in 20‐‐, growing at a CAGR of A% is  expected to reach INR Y bn by 20‐‐.The market is mainly dominated by the coaching institutions extending  classes for Medical, Engineering and other Management examinations • Key competitors for the company can be enlisted as: Competitor 1 and Competitor 2 Competitive  • Competition in the coaching class industry is increasing steadily with many private chains opening their  Landscape coaching institutions in different regions of the country SAMPLE  3
  • 4. Factsheet Basic Information Brief Description Industry y ‐ • FIITJEE Ltd. offers its services to students aspiring for various  examinations like A, B across India and the middle east Corporate Address ‐ • It has around X study centres and more than Y test centres  across India • It runs its centres as ‘A’, ‘B’, ‘C’ and ‘D’ across India and also has  two study centres in U and V   Hostel facility for male students is also provided by the company Tel No. ‐ • It offers its courses to students of std. A to std. B wherein  students are subjected to a comprehensive curriculum which  Fax No. ‐ facilitates a holistic development of concepts and fundamentals  of higher education Website ‐ • FIITJEE has a strength of X vastly experienced faculty members  who train and groom students for the competitive examinations E‐mail ‐ • The company also provides integrated coaching to school  students through its ‘X Program’ under the brand name ‘Y’ and  Year founded ‐ ‘Z’ • It has also collaborated with many schools to provide  Ownership ‐ educational services to the students in order to facilitate their  admissions into X and Z Revenue ‐ Fiscal Year End ‐ Brief History  Brief History • 20‐‐: Auditor ‐ Competitors ‐ • 19‐‐: Source: 4
  • 5. Offices & Centres – India HQ Office Study Centres Source: Note: The mappings also exhibit major cities with multiple centres 5
  • 6. Business Model • FIITJEE Ltd. offers it services to students aspiring for higher education in the field of X though its various centres spread across India • It has a team of vastly experienced faculty members who provide excellent guidance for students aspiring for higher education FIITJEE Ltd. FIITJEE Ltd. Division A Division A Division B Division B Division C Division C Division D Division D • ‐‐ • ‐‐ • ‐‐ • ‐‐ • ‐‐ • ‐‐ • ‐‐ • ‐‐ Source: 6
  • 7. Key People Chairman & Managing Director List of Directors Mr. X Name Designation Founder Chairman and Chief Mentor ‐ ‐ Age : ‐‐ Since: ‐‐ ‐ ‐ Current Position: • ‐‐ ‐ ‐ Biography: • ‐‐ ‐ ‐ ‐ ‐ ‐ ‐ Qualification: • ‐‐ ‐ ‐ Senior VP Shareholders in the Company Mr. Y Name  No. of Shares Senior VP – Strategy, Business Promotion & Admissions & d ‐ ‐ Age : ‐‐ Since: ‐‐ ‐ ‐ Current Position: • ‐‐ ‐ ‐ ‐ ‐ Professional History: Professional History: • ‐‐ ‐ ‐ ‐ ‐ ‐ ‐ Q Qualification: • ‐‐ ‐ ‐ ‐ ‐ Source: Note: Share Holding Pattern is as per AGM dated 14th Sep 2010 7
  • 8. SWOT Analysis Strengths Weakness • Strength 1: • Weakness 1: • Strength 2 : • Weakness 2: • Strength 3 : Opportunities Threats • Opportunity 1: • Threat 1: • Opportunity 2 : • Threat 2: • Opportunity 3: • Threat 3: 8
  • 9. Ratio Analysis Key Ratios Key Ratio Analysis y‐o‐y change  • Analysis point 1 Particulars  Particulars 20 20‐‐ 20 20‐‐ 20 20‐‐ 20 20‐‐ (20‐‐) (20 ) Profitability Ratios Operating Margin ‐ ‐ ‐ ‐ ‐ • Analysis point 2 Net Margin ‐ ‐ ‐ ‐ ‐ Profit Before Tax Margin ‐ ‐ ‐ ‐ ‐ Return on Equity ‐ ‐ ‐ ‐ ‐ • Analysis point 3 Analysis point 3 Return on Capital Employed ‐ ‐ ‐ ‐ ‐ Return on Working Capital ‐ ‐ ‐ ‐ ‐ Return on Assets ‐ ‐ ‐ ‐ ‐ • Analysis point 4 Return on Fixed Assets ‐ ‐ ‐ ‐ ‐ Cost Ratios Cost Ratios ‐ ‐ ‐ ‐ ‐ Operating costs (% of Sales) ‐ ‐ ‐ ‐ ‐ Administration costs (% of  ‐ ‐ ‐ ‐ ‐ Sales) Interest costs (% of Sales) ‐ ‐ ‐ ‐ ‐ Ownership Structure Liquidity Ratios q y ‐ ‐ ‐ ‐ ‐ Current Ratio ‐ ‐ ‐ ‐ ‐ Total Paid‐up Capital ‐ Cash Ratio ‐ ‐ ‐ ‐ ‐ Total Number of shareholders ‐ Leverage Ratios ‐ ‐ ‐ ‐ ‐ Debt to Equity Ratio ‐ ‐ ‐ ‐ ‐ Share Holding Pattern Debt to Capital Ratio Debt to Capital Ratio ‐ ‐ ‐ ‐ ‐ Interest Coverage Ratio ‐ ‐ ‐ ‐ ‐ Efficiency Ratios ‐ ‐ ‐ ‐ ‐ Fixed Asset Turnover ‐ ‐ ‐ ‐ ‐ Asset Turnover ‐ ‐ ‐ ‐ ‐ Current Asset Turnover C tA tT ‐ ‐ ‐ ‐ ‐ Working Capital Turnover ‐ ‐ ‐ ‐ ‐ Capital Employed Turnover ‐ ‐ ‐ ‐ ‐ Source: Improved Decline Note: y‐o‐y change in Profitability and Cost Ratios is represented in basis points 9
  • 10. Industry Analysis Coaching Classes Segments – Overview  Size & Growth  • A and B constitute the coaching classes market in India Entrance Test Prep Market • X is subject‐based and highly dependent on the  INR bn Private Tuitions Market reputation of individual local teachers 600 E +U%  Market for the same is highly fragmented with classes often  500 D X% being run by X from residential premises C 400 B X% • Entrance test preparation market is process driven as  A X% 300 X% content can be standardized across centers X%  More than X% of the total test preparation market is  200 Y% Y% Y% occupied by Y market  Y% Y% 100 0 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ Entrance Test Prep Market Break‐up (20‐‐)  Private Tuitions Market Break‐up (20‐‐)  B A C X% A Y% U% X% D Z% V% E Y% B Source: 10
  • 11. Competitive Landscape (4/4) Competitive Scenario Brilliant  Career  MT  Company Name Company Name Aakash FIITJEE Gateforum IMS Kalrashukla PRIME TIME Vidyasagar Tutorials Forum Educare Number of Centres Study ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ Information ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ Examination ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ Financial Information (INR mn – FY 2010) Total Revenue ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ Net Profit/(loss) ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ Geographic Presence (India) Zone A H M L H M M NA NA L L NA Zone B M L M M L M NA NA M L NA Zone C M NA H L M L H H H M H Zone D L H M M H H NA L M H NA Market Segmentation (courses/subjects) Course A            Course B            Course C            Course D            Course E            Course F            Source: SAMPLE  H: High; L: Low; M: Medium  Offered  Not Offered 11
  • 12. Thank you for the attention FIITJEE Ltd. is a part of Netscribes’ Education Company Profile Series. For F more d t il d information or customized research requirements please contact: detailed i f ti t i d h i t l t t Gaurav Kumar Jitendra Punjabi Phone: +91 33 4064 6214 Phone: +91 33 4064 6214 E‐Mail: gaurav.kumar@netscribes.com E‐Mail: jitendra.punjabi@netscribes.com About Netscribes Netscribes is a knowledge‐consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment &  business research, business & corporate intelligence, content‐management services, and knowledge‐software services. At its core lies a true  value proposition that draws upon a vast knowledge base. Netscribes is a one‐stop shop designed to fulfil clients’ profitability and growth  objectives. This report is published for general information only. Although high standards have been used in preparing this report, Netscribes (India) Pvt.  Ltd. or Netscribes is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes  ( (India) Pvt. Ltd. and no part may be reproduced without prior written permission. ) p y p p p www.netscribes.com 12