For the complete report, get in touch with us at : info@netscribes.com Interactive whiteboards have managed to find wide acceptance amongst the education and enterprises segment in India. The need for innovative teaching and faster means of collaboration is mainly driving the IWB adoption amongst education and enterprises respectively. Education sector with holds the lion’s share in the market and hence players have shaped their offerings in a manner wherein educational institutes can avail complete packages of classroom solutions. On the other hand, the enterprise segment is slowly showing a growing inclination towards interactive whiteboards. All together, the market is poised for a steady growth in the years to come, from its current nascent stage. The report begins with the introduction section which defines the scope of the market followed by the market overview section, wherein a brief snapshot of the market, competition and drivers & challenges are provided. The section continues with a quantitative snapshot of the market share of education and enterprise segments along with a brief description of each of the same. A SWOT analysis on the Indian interactive whiteboard market further provides a consolidated view for a better understanding. Consumer demands section mainly talks about the various considerations, opinions and methodology followed by users prior to the purchase of interactive whiteboards. The section will be particularly useful for vendors preparing to pitch their products in the market. Apart from a general information about user considerations, a detailed list of the most desirable features for the education and enterprise consumers have been furnished separately. The section is immediately followed by a section on cost benefits, which features a graphical representation distinguishing the cost benefits of interactive whiteboards as against traditional whiteboards. An analysis of the drivers explains the factors for growth of the interactive whiteboard market. Demand for interactive whiteboard is expected to increase with growth in education sector, growth in enterprise connectivity market, government initiatives and benefits from interactive whiteboards. The key challenges include the training requirement for users and poor & un-reliable infrastructure. User perspective section in the report has been derived after a thorough research done on the current users of interactive whiteboards. Important aspects such as views pertaining to interactive whiteboards, issues or preferences pertaining to upgradation of software or hardware and concerns on the interactive whiteboards have been studied in detail so as to provide an overall verdict of users regarding the interactive whiteboards. The section can be effectively used by vendors to implement strategic initiatives in order to enhance their product offerings.

1. Interactive Whiteboard Market – India
November 2012

2. Executive Summary
SAMPLE
 Interactive whiteboard market in India is currently at a nascent stage and is expected to attain
a steady growth to reach a sizeable market in the years to come
Market  In 2011, the market size was valued at INR xx bn and is expected to reach INR xx bn by the end
of 2015
Overview
 The education sector accounts for a majority share of xx% followed by the enterprises segment
with xx%
 Installation, Application Support, Interface, Package Offered and Maintenance & After‐sales
Services
Consumer  Products in Demand:
Demands  Education Sector
 Enterprise Segment
Drivers: Challenges:
 Growth in education sector  Training requirement
Drivers and  Growth in enterprise connectivity market  Poor and un‐reliable infrastructure
Challenges  Government initiatives
 Benefits from IWBs
Major Vendors
Competition
SMART Technologies Promethean Aveco Genee Technologies
INTERACTIVE WHITEBOARD MARKET ‐ INDIA 2012.PPT 2

3. •Introduction
•Market Overview
•Consumer Demands
•Cost Benefits
•Drivers and Challenges
•User Perspective
•Competition
•Solution Providers
•Strategic Recommendations
•Appendix
INTERACTIVE WHITEBOARD MARKET ‐ INDIA 2012.PPT 3

4. SAMPLE
Interactive Whiteboard Market India – Overview
Market Overview Competition
• Currently, the market for IWBs in India is at infancy • Competition in the market is stiff and players are
and is expected to attain momentum in the coming constantly revamping their portfolio with innovative
4‐5 years products
• IWB penetration level hovers at less than xx%, • Of late, the collaboration of IWBs with advanced
however the government’s increasing interest on ICT connectivity features has become a prominent trend
is expected to push the levels significantly amongst players
Market Overview
Drivers Challenges
• Primarily the drivers for the market are:
• Some of the prime challenges which hurdles in the
• A sizeable presence of schools and educational institutes
• Significant push from Government of India (GoI) in the path of the market are:
education sector • Constant training requirement for users
• Declining prices of the hardware units
• Issues related connectivity and power cut
• Growth in the enterprise segment is also a key factor
• The repair of inbuilt electronics within India is difficult
fueling growth in the market
INTERACTIVE WHITEBOARD MARKET ‐ INDIA 2012.PPT 4

5. Interactive Whiteboards – Market Scenario
IWB – Market Size & Growth
SAMPLE IWB Market Split – 20‐‐
INR bn xxx xxx xxx xxx xxx
a
b 4.9%
15.3%
c
d
79.8%
0
20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐
IWB – Education Sector Snapshot IWB – Enterprise Sector Snapshot
• Currently, education sector in India creates • Although, enterprises account for a minority
majority of demand in the market share of about 6% in the market, they are
• Within the education sector, the maximum gradually gaining traction in the market
demand is generated from private &international
schools • Primarily, the need for one‐point, seamless and
 Generally, schools with a pan India presence opt for real‐time collaboration is fueling the demand for
IWBs IWBs
• Govt. initiatives driving the usage of ICT in
schools is expected to provide further stimulus to • The sector is more hardware‐centric and demand
the market arises mostly for display units and projectors
• Players offer packaged content solutions with  Collaboration features such as remote meeting and
education specific software & applications along conference have gained the maximum popularity in
with hardware as classroom solutions the enterprise sector
Other Educational Institutes include vocational training and coaching classes
INTERACTIVE WHITEBOARD MARKET ‐ INDIA 2012.PPT 5

6. SAMPLE
Interactive Whiteboard Market Drivers – Summary
Summary Impact
Growth in
The massive presence of classrooms in India is boosting the
education
market in manifold ways
sector
Growth in The market for Indian enterprise connectivity is experiencing
enterprise
connectivity a smooth and continual rise, thus paving way for IWB
market adoption
Government ICT oriented government initiatives for the education sector
initiatives propel the ICT expenses by a large extent
Benefits from The opportunity to leverage significant IWB benefits by users
IWBs also plays a major role in increasing the uptake
INTERACTIVE WHITEBOARD MARKET ‐ INDIA 2012.PPT 6

7. Driver (1/4) – Growth in education sector
Education Sector – IWB Usage
SAMPLE IWB Expenses – Education Sector
Schools & Colleges Other Educational Institutes
• IWB market has gained a significant foothold in the
INR bn
education sector so far
a xxx
 Continual growth & development in the sector will further
strengthen this foothold b
xx
c xx
• Mainly, the pre‐school and K12 school segments are xx xx
d xx
the prime consumers yy yy
0 yy yy yy
 The segments shell out close to xx% of their ICT budget for
the procurement of IWB and other audio video solutions 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐
Market Size – Other Educational
Market Size – Schools & Colleges Institutes
Schools Colleges
INR tn INR bn
xx 1.4
a 1.5
xx 1.1
b 0.9
1.0 0.8
0.7
c 0.5
0 0.0
20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐
INTERACTIVE WHITEBOARD MARKET ‐ INDIA 2012.PPT 7

8. Challenges (1/2) – Poor and Unreliable Infrastructure
(1/2)
Poor internet services
SAMPLE
Narrowband Penetration – India (2011)
• Poor infrastructural facilities in the form of
retarded internet services in India is Narrowband
deemed to be a significant challenge for
the growth
• A slow internet connection works against xxx
growth since it pulls back people from xxx% internet
connections have
opting for IWBs which mostly connect via speeds slower than
internet in order to collaborate with other 256 kbps
devices in multiple locations
Countries with Slowest Internet Speeds (2011) Average Internet Speed – India (2011)
Mbps
Rank Countries
a
1 Country A
2 Country B b
3 Country C c
4 Country D
0.0
5 Country E New Delhi Bangalore Hyderabad
& Mumbai & Kolkata
INTERACTIVE WHITEBOARD MARKET ‐ INDIA 2012.PPT 8

9. Challenges (1/2) – Poor and Unreliable Infrastructure
(2/2) SAMPLE
Comparison of Internet Connection – BRIC Nations
Download Index
(mbps)
60
50
40
30
20 95.10
98.47
10 97.25
80.47
0
‐10
‐20
‐2 ‐1 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32
Russia China India Brazil Upload Index
(mbps)
Size of the bubble represents the median ratio of actual download speed to the download speed claimed
Upload & Download index values are the rolling mean throughput in Mbps over the past 30 days, where the mean distance between client and server is less than 300
miles
INTERACTIVE WHITEBOARD MARKET ‐ INDIA 2012.PPT 9

10. Major Public Companies ‐ Summary
Net Profit/Loss
SAMPLE
600,000
Size of the Bubble represents Market Capitalization in INR mn
300,000
xxx
58,900.4
xxx 8,770.8
0
3,005.2 xxx
xxx
1,335,976.1
‐300,000
‐400,000 ‐200,000 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000
Total income
xxx xxx xxx xxx
Note: All figures are in INR mn and are based on the latest financials available
INTERACTIVE WHITEBOARD MARKET ‐ INDIA 2012.PPT 10

11. Public: Foreign Company – xxx. (1/3)
Company Information
SAMPLE Offices and Centres – India
Corporate Address
Tel No.
Fax No. New Delhi
Website
Year of Incorporation
Ticker Symbol
Stock Exchange
Head Office
Products and Services
Category Products/Services
Products xxx Key People
Name Designation
INTERACTIVE WHITEBOARD MARKET ‐ INDIA 2012.PPT 11

12. Public: Foreign Company – xxx. (2/3)
Financial Snapshot
SAMPLE Key Ratios
y‐o‐y change
Total Income Net Profit/Loss Particulars 2012 2011 2010 2009
INR mn INR mn (2012‐11)
8 0.5
Profitability Ratios
6.1 Operating Margin ‐0.57 4.16% 4.73% 2.25% 1.27%
6 5.1 5.1
4.3 Net Margin 0.96 3.50% 2.54% ‐1.19% ‐7.85%
4 0.0 Profit Before Tax Margin 1.03 5.63% 4.60% 0.71% ‐2.89%
2 Return on Equity 2.73 12.52% 9.78% ‐4.72% ‐36.13%
Return on Capital Employed ‐0.95 7.77% 8.72% 4.02% 2.66%
0 -0.5
Return on Working Capital 3.58 33.02% 29.45% ‐12.67% ‐177.53%
2009 2010 2011 2012 Return on Assets 1.09 3.69% 2.60% ‐1.19% ‐8.37%
Financial Summary Return on Fixed Assets 5.83 17.14% 11.31% ‐4.82% ‐32.89%
Cost Ratios
• The company earned a net profit of INR 0.2 mn in FY 2012, as Operating costs (% of Sales) 0.18 75.31% 75.12% 76.89% 78.81%
compared to net profit of INR 0.1 mn in FY 2011 Administration costs (% of
‐6.57 16.16% 22.73% 23.83% 22.66%
• The company reported total income of INR 6.1 mn in FY 2012, as Sales)
compared to INR 5.1 mn in FY 2011 Interest costs (% of Sales) 0.01 ‐0.29% ‐0.30% ‐0.33% ‐0.37%
Liquidity Ratios
• The company earned an operating margin of 4.16% in FY 2012, a
Current Ratio 4.79% 1.26 1.20 1.21 1.10
decrease of 0.57 percentage points over FY 2011
Cash Ratio 80.04% 0.49 0.27 0.30 0.29
• The company reported debt to equity ratio of 2.40 in FY 2012, an Leverage Ratios
increase of 13.29% over FY 2011 Debt to Equity Ratio ‐13.29% 2.40 2.76 2.95 3.31
Debt to Capital Ratio
Key Financial Performance Indicators ‐6.13% 0.42 0.45 0.48 0.51
Interest Coverage Ratio ‐18.00% ‐14.65 ‐17.87 ‐7.70 ‐3.76
Indicators Value (dd/mm/2012) Efficiency Ratios
Market Capitalization (INR mn)* 1,335,976.1 Fixed Asset Turnover 20.28% 4.77 3.97 3.62 3.79
Total Enterprise Value (INR mn)* Asset Turnover 12.54% 1.03 0.91 0.90 0.97
3,189,666.4
Current Asset Turnover 9.54% 1.87 1.71 1.68 1.79
EPS (INR) 67.54 Working Capital Turnover ‐10.96% 9.19 10.33 9.53 20.47
PE Ratio (Absolute) 6.31 Capital Employed Turnover 1.56% 3.48 3.43 3.55 4.16
* Data taken as on 31st Oct, 2012 Improved Decline
INTERACTIVE WHITEBOARD MARKET ‐ INDIA 2012.PPT 12

13. Public: Foreign Company – xxx. (3/3)
Key Business Segments
SAMPLE Key Geographic Segments
xxx xxx xxx xxx xxx
xxx xxx
5,123,288 4,309,393 5,011,188 5,970,070
100% 100%
100% 59% 9% 59% 8% 57% 57% 9%
50% 89% 90% 90% 91% 50%
19% 9% 19% 9% 22% 8% 21% 8%
11% 10% 10% 9% 4% 4% 8% 5% 5%
0% 0%
2009 2010 2011 2012 2009 2010 2011 2012
Key Recent Developments
Description News
Overview
Interactive Products
INTERACTIVE WHITEBOARD MARKET ‐ INDIA 2012.PPT 13

14. Major Solution Providers – Education Sector
SAMPLE
Key Solution Providers India – Market share Others Include
5%
xxx Edurite Classteacher Navneet
21% xxx
xxx HCL
NIIT Manipal K‐12
Infosystems
74%
Sundaram
Solution Provider Solutions Key Products
Classteacher ePathshala Interactive Whiteboard
Educomp Smartclass Interactive Whiteboard
Everonn iSchool Interactive Whiteboard
HCL Infosystems Digiclass Interactive Whiteboard
Manipal K12 Digiclass Interactive Whiteboard
Navneet eSENSE Portable built‐in projector and content
Next Education Teachnext Portable built‐in projector and content
NIIT e‐Guru Interactive Whiteboard
Sundaram e‐Class Portable projector, handheld device, pen‐drive and other acceossries
INTERACTIVE WHITEBOARD MARKET ‐ INDIA 2012.PPT 14

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INTERACTIVE WHITEBOARD MARKET ‐ INDIA 2012.PPT 15