For the complete report, get in touch with us at : info@netscribes.com The recession-proof wedding market in India is getting aggregated in degrees into the online space at a considerable rate thereby opening the floodgates of opportunities for the online matrimonial market towards growth. A tool for searching prospective customers, online matrimonial sites offer the comfort and choice of millions of prospects along with information about the same. Added features in the likes of allowing interaction along user interface that newspaper classifieds fail to provide have worked to facilitate higher adoption of such services. The report begins with an introduction to the wedding market along with its market size and growth as well as a split between online and offline matchmaking market. It is then followed by an overview of the online matrimony market along with its market size and certain other inputs about the market. The business model section in the report talks about the strategy adopted by players so as to operate in the highly competitive market environment. Of late, some of the top players have revamped their business models by incorporating a brick-and-mortar version of their online business, wherein a chain of physical offices is established on a pan-India basis. These offices are generally set up on a franchisee model. The primary intention behind this strategy is to amplify the market reach by catering to the needs of the audiences with prejudice for online matrimony or do not have access to internet. This section is immediately followed by the revenue model portion which provides information pertaining to the typical revenue model followed by online matrimony businesses. Furthermore, to provide a deeper insight, revenue model of an online matrimony business has been compared with an average e-commerce business, thereby highlighting the difference in the operating margins and profitability achieved. The section ends with a snapshot of the benefits’ trade-off between the online and offline matrimony market and a comparison of the tariff rates between the two media. An analysis of the drivers and challenges brings forth the major factors influencing the market. The major drivers identified include high internet usage, significant uptake of mobile internet, massive presence of portable devices, favorable demographics such as suitable age distribution & rising education levels and increased broadband penetration in India. While these factors can be termed as growth drivers there are certain factors that act as impediments to the sector including competition from offline market, language barrier, rural urban barrier and lack of physical infrastructure, low penetration of net banking, poor internet services and presence of fake profiles. The next section speaks about the industry of technological trends which begins with the role of social media marketing that takes the sector forward towards more vi

1. Online Matrimony Market – India
September 2012

2. Executive Summary
 Wedding market in India is sized at INR xxx bn in 20‐‐ and is growing at a rate of 25% CAGR for
20xx – 20zz period
Market
 Though offline market dominates the matrimonial market, yet number of online registrations is
Drivers
L
gradually increasing and Online Matrimony Market in India is currently sized at INR xxx billion
E
Challenges
Drivers &
– High internet usage
MP
– High uptake of portable devices
– Competition from offline market
– Language barrier
A
Challenges – Suitable age distribution – Rural urban barrier & lack of physical
S
infrastructure
– Improved market reach
– Low penetration of net banking
– Rising educational levels
– Poor internet services
– Growth in online advertising – Presence of fake profiles
 Online players have introduced technological advancements to cater to the growing concerns
like presence of fake profiles
Technology  Artificial intelligence systems are introduced to screen millions of profiles to present with the
relevant and authentic results to facilitate customer satisfaction and hence growth
Major Matrimonial Websites
Competition Shaadi.com Jeevan Sathi Bharat Matrimony
Simply Marry Second Shaadi Matrimonials India
ONLINE MATRIMONY MARKET IN INDIA 2012.PPT 2

3. •Introduction
•Market Overview
•Major Drivers
•Major Challenges
•Industry / Technology Trends
•Traffic Statistics
•Competition
•Appendix
ONLINE MATRIMONY MARKET IN INDIA 2012.PPT 3

4. Online Matrimony – Market Overview (1/2)
SAMPLE
Online Matrimony Market – Snapshots (1/2)
• There has been a significant increase in the number of profile registrations
signifying the growth of this sector in the country
• As the players realize the need to specialize and find their own niche, they have
introduced specific categories such as castes and communities
• Players like p1 have also introduced regional language websites to facilitate
easy understanding and adoption of online matrimonial services
Profile Registrations – Growth Profile – Demographic Split
x y
mn
a2 e3 s1 s3
b1 b2 c1 c2 d1 d2 e1
s2
a1
e2
0
April May June July
ONLINE MATRIMONY MARKET IN INDIA 2012.PPT 4

5. SAMPLE
Online Matrimony Players – Business Model
Business Model
Online Mode Offline Mode
Initiation • xxx Initiation
• xxx
Operations • xxx
Operations • xxx
Service
Portfolio • xxx
Service
Portfolio • xxx
Marketing • xxx
Initiatives
ONLINE MATRIMONY MARKET IN INDIA 2012.PPT 5

6. Online Matrimony Players – Revenue Model
SAMPLE Revenue Model
Primary Source Other Source
• xxx • xxx
Revenue Model Comparison – E‐commerce Vs Online Matrimony Businesses
xxx xxx xxx
xxx Operating Margin
E‐Commerce
Technology G&A
xxx
xxx xxx
xxx Operating Margin
xxx
Online
Matrimony
G&A: General & Administrative Expenses
ONLINE MATRIMONY MARKET IN INDIA 2012.PPT 6

7. SAMPLE
Benefits of online medium score over offline counterpart
Factors xxx xxx Commentary
Convenience
Credibility
Content
Cost
Accessibility
• xxx
Reliability
Utility
Visibility
Presentation
Functional Tools
ONLINE MATRIMONY MARKET IN INDIA 2012.PPT 7

8. SAMPLE
Online Matrimony Vs Offline Matrimony – Tariffs
Profile Registrations – Tariffs (2011)
xxx months xxx months xxx months xxx months
No of No of No of No of
INR INR INR INR
contacts contacts contacts contacts
x 2,290 x 5,200 x 6,700 x ‐
Bharat
x 3,900 x 6,800 x 8,700 x ‐
Matrimony
x 4,300 x 7,600 x 9,800 x ‐
x 2,990 x 4,490 x ‐ x 6,990
Shaadi.com
x 3,701 x 5,501 x ‐ x 8,701
x 2,895 x 4,295 x 5,195 x 5,995
Jeevan Sathi
x 2,295 x 3,495 x 4,295 x 4,995
Simply
x 1,800 x 2,625 x 3,225 x 3,850
Marry
Rates of advertisements in various newspapers (single‐city editions)
Newspaper Edition Text Ad (INR)
The Times of India Mumbai xxx
The Hindu Chennai xxx
Deccan Chronicle Hyderabad xxx
Hindustan Times Delhi xxx
ONLINE MATRIMONY MARKET IN INDIA 2012.PPT 8

9. Online Matrimony Drivers – High Internet Usage
Internet Users Growth – BRIC Nations
SAMPLE Sl. No. Country
Internet User
Base 2011 (mn)
Y‐o‐Y
Growth
Population
Penetration
mn 1 China xxx xxx xxx
xxx 2 USA xxx xxx xxx
400
3 India xxx xxx xxx
300
4 Russia xxx xxx xxx
200 5 Indonesia xxx xxx xxx
xxx xxx xxx 6 Mexico xxx xxx xxx
100
7 Turkey xxx xxx xxx
0
8 China xxx xxx xxx
Brazil Russia India China
Jul‐11 Jul‐12 World Average 2250 8% 32%
Total Internet Subscribers – India Number of Broadband Subscribers – India
mn As of Jul 2012, India had xxx mn internet users mn
200 80
150 60
xxx
100 40
50 20
0 0
2011 2012e 2013e 2014e 2015e 2010 2011 2012e 2013e 2014e 2015e
xxx xxx
ONLINE MATRIMONY MARKET IN INDIA 2012.PPT 9

10. SAMPLE
Mobile Internet Usage – Global Statistics (1/2)
Region Wise Mobile Distribution (2011 – 2015e)
%
150%
100% 100%
50%
0%
2011 2012e 2013e 2014e 2015e
Latin America Europe Asia North America Middle East & Africa
Spectrum Wise Mobile Internet Usage (2011‐2015e)
%
100% 100%
50%
0%
2011 2012e 2013e 2014e 2015e
2G 3G 4G
ONLINE MATRIMONY MARKET IN INDIA 2012.PPT 10

11. Online Matrimony Drivers – Significant Uptake of Mobile
Internet
Internet usage from mobiles is anticipated to surpass
SAMPLE Sl. No. Country
3G Subscribers
Q4 2011 (mn)
3G
Penetration
3G Subscribers
Y‐o‐Y Growth
desktop based internet usage in the ensuing
quarters 1 USA xxx xxx xxx
2 Japan xxx xxx xxx
%
+53.91%
+87.56% 3 China xxx xxx xxx
100
+96.86% +69.56% 4 Korea xxx xxx xxx
50 +30.44% 5 Italy xxx xxx xxx
+12.44% 6 UK xxx xxx xxx
+3.14% +46.09%
0 7 Brazil xxx xxx xxx
2009 2010 2011 2012 8 India xxx xxx xxx
xxx xxx 9 Germany xxx xxx xxx
As of May, 2012 total wireless subscribers base 10 Spain xxx xxx xxx
touched mn as compared to xxx mn in
World Average 1098 18% 37%
Mar 2012
Wireless Subscriber Base – India M‐payment Growth ‐ India
mn INR bn
1,500 xxx 60
1,000 40 xxx
500 20
0 0
20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐
Note: Data for the above chart corresponds to the month of Mar
ONLINE MATRIMONY MARKET IN INDIA 2012.PPT 11

12. Slide 11
S15 shouw me the source of internet usage via mobile data/stats
Swati, 9/16/2012

13. SAMPLE
Online Matrimony Challenges – Summary
Challenges Impact
Competition from Offline
Market
Language Barrier
Rural urban barrier & lack of
physical infrastructure
Low penetration of net
banking
Poor internet services
Presence of fake profiles
ONLINE MATRIMONY MARKET IN INDIA 2012.PPT 12

14. SAMPLE
Offline market is a potential threat to online matrimonial
Competition from Offline Market – Growth of Print Media
Number of Newspapers Sold Daily
mn xxx
Offline matrimony classifieds will continue to 150
gain acceptance in the rural and smaller areas
of India, thereby eating up a large probable 100
market share for online matrimony players,
50
especially when the rural internet
infrastructure is being revamped 0
China India Japan US Germany
Market Size – Print Media India Print Media Penetration in India
Urban India % Rural India %
INR bn
SEC A1 xxx
400 R1 xxx
xxx SEC A2 xxx
300 R2 xxx
SEC B1, B2 xxx
200 SEC C xxx R3 xxx
100 SEC D xxx
R4 xxx
0 SEC E1, E2 xxx
20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ Note: SEC refers to the various socio‐economic classes
ONLINE MATRIMONY MARKET IN INDIA 2012.PPT 13

15. Social Media Marketing (2/4)
SAMPLE
Digital Advertising – Growth in India Social Networking – Growth
INR bn xxx
60 %
xxx 60
40
40
20
20
0
0
xxx 2012 xxx 2012e xxx 2013e
India Indonesia China
Unique Visitors – Growth
mn xxx
60 +48%
50
40
30
20
+36%
10 +6%
0
Jul‐11 Jul‐12
xxx xxx xxx
ONLINE MATRIMONY MARKET IN INDIA 2012.PPT 14

16. SAMPLE
Online Matrimony Market ‐ Technology Trends
• The emergence of cutting edge internet technology is finding immense popularity amongst
players operating in the online matrimony market
• Incorporation of sophisticated tools and technologies has been on rise for the last couple of
years, especially because these players are witnessing a continual growth in daily in bound traffic
• Currently, players are mostly opting for large and efficient databases coupled with advanced
flowchart based Artificial Intelligence (AI) system amongst others
A generalized workflow of an online matrimony website
Databases hosting massive User friendly web portals
AI Systems facilitating acting as the mode of End‐
amount of information interaction between the end
efficient data retrieval user
pertaining to profiles users and the database
• In this age of high competition, it has become absolutely necessary to provide customers with
utmost levels of satisfaction and a superior browsing experience
• Making profile searches easier and user friendly is the prime objective amongst players
• In order to deliver a better customer service, certain issues such as the filtering out of fake
profiles and retrieving the most appropriate profile for an user is one of the reasons why
specialized flowchart based AI is incorporated amongst the matrimony websites
ONLINE MATRIMONY MARKET IN INDIA 2012.PPT 15

17. Online Matrimony Websites – Traffic Statistics Summary
(1/2) SAMPLE
Daily Traffic Rank
35,000 32,513
30,000
24,951 25,744
25,000
20,000
15,000
10,000 7,052 8,118
5,080
5,000 2,837 2,806 2,935
565 788
0 508
Jul Aug Sep*
xxx xxx xxx xxx
Note: Information pertaining to website traffic is taken as on 12th Sep, 2012 at 16:00 hours
ONLINE MATRIMONY MARKET IN INDIA 2012.PPT 16

18. xxx
SAMPLE
Online Matrimony Websites – Traffic Statistics (1/x)
xxx
Ranks Ranks
Global Traffic Rank
Global Traffic Rank 508 Global Traffic Rank
Global Traffic Rank 2837
India Traffic Rank
India Traffic Rank 45 India Traffic Rank
India Traffic Rank 206
Sites Linking
Sites Linking 2736 Sites Linking
Sites Linking 1835
Audience Snapshot Audience Snapshot
Age (Years)
Age (Years) 18‐24, 25‐34 & 65+ Age (Years)
Age (Years) 18‐24 & 25‐34
Gender
Gender Male Gender
Gender Male
Page views/ User
Page views/ User 5:14 Page views/ User
Page views/ User 7:80
Time (mm:ss)
Time (mm:ss) 3:44 Time (mm:ss)
Time (mm:ss) 6:59
ONLINE MATRIMONY MARKET IN INDIA 2012.PPT 17

19. Public: Domestic Company – xxx (1/x)
Company Information
SAMPLE Offices and Centres – India
Corporate Address
Tel No.
Noida
Fax No.
Website
Year of Incorporation
Ticker Symbol
Stock Exchange
Head Office
Financial Snapshot
INR mn INR mn Key People
5000 4425.8 1200
1000
Name Designation
4000 3534.6
2734.4 2694.1 800
3000
600
2000
400
1000 200
0 0
2009 2010 2011 2012
Total Income Net Profit/Loss
ONLINE MATRIMONY MARKET IN INDIA 2012.PPT 18

20. Public: Domestic Company – xxx (2/x)
Key Business Segments
SAMPLE Key Geographic Segments
Internet Service India
3,903
100% 100%
Has been operational only in The company has been
the Internet Service segment operating in India for the last
50% 100% for the last four years 50% years
0% 0%
2011 2012
Business Highlights
Description News
Overview
Facts & Figures
ONLINE MATRIMONY MARKET IN INDIA 2012.PPT 19

21. Public: Domestic Company – xxx (3/x)
Business Highlights
SAMPLE
Description News
• Total Revenue: INR xxx mn
• Net Profit/(Loss): INR xxx mn
Financial Highlights (2011) • EBIT: INR xxx mn
• EBIT Margin: xx%
• PAT Margin: xx %
ONLINE MATRIMONY MARKET IN INDIA 2012.PPT 20

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ONLINE MATRIMONY MARKET IN INDIA 2012.PPT 21