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Radio Cab Market ‐
Radio Cab Market India
Oct 2013
Executive Summary

Market

 Radio cab market is growing at a1% CAGR and is slated to grow at a CAGR of a2% annually in 
future
 Business model can be differentiated into 2 different fleet categories – company‐owned and 
franchised fleet
Revenues are garnered for this particular sector through 2 significant heads namely fares and 
 Revenues are garnered for this particular sector through 2 significant heads namely fares and
advertisements

Drivers
Drivers & 
Drivers &
Challenges

Trends 

Challenges

– Increase in disposable income and 
transportation related expenses
– Influx of tourists
Influx of tourists
– Demand from corporate sector
– Change in consumer mindset
– Economic slowdown acts as an indirect 
stimulant
 Hard and soft skills’ training for cab drivers
 Increased entertainment options inside radio 
cabs 
 Radio cabs with Wi‐Fi services
 Collaborations with other service providers 
p
marking the sector

– High fares
– TRAI regulation on SMS cap
–U
Unavailability of parking space
il bilit f
ki

 PE investments in the sector
 Technological advancements in radio cabs
 Exclusive radio cabs for women
 Loyalty programs launched by radio cab 
operators
p
 Advent of mobile apps

Major Players

Competition

Carzonrent 

Mega Cabs

Meru Cabs

Metro Cabs

Quick Cabs

Tab Cabs

RADIO CAB MARKET IN INDIA 2013.PPT

2
•Macro‐Economic Indicators
•Introduction
•Market Overview
•Business Model
•Revenue Model
•Cost Analysis
•Drivers & Challenges
Di
& Ch ll
•Government Participation 
•Trends
•Competition
•Strategic Recommendations
•Appendix
d
RADIO CAB MARKET IN INDIA 2013.PPT

3
Economic Indicators (1/3)
GDP at Factor Cost: Quarterly 
INR tn
14

a1
b1

12

c1

a2
b2
c2

11

d1

b4
c4

b3

d2

13

c3
d4

d3

10
Q1

Q2
2009‐10

2010‐11

Q3
2012‐13

2011‐12

Q4

Inflation Rate: Monthly
y
%
1.0

a

c

0.8
0.6

b

d

e

Feb 2013 ‐ Mar 2013

Mar 2013 ‐ Apr 2013

0.4
0.2
0.0

Nov 2012 ‐ Dec 2012

Dec 2012 ‐ Jan 2013

Jan 2013 ‐ Feb 2013

SANITARYWARE MARKET IN INDIA 2013.PPT

4
Key determinant in catapulting radio cabs towards more off‐
take is its demand supply aggregation
Demand – supply aggregation

SAMPLE

The primary differentiator between traditional and radio cabs is that of the demand and supply 
aggregation 
aggregation

• Point 1
• P i t2
Point2
• Point 3
• Point 4

Demand

• Demand 1
• Demand 2

Supply

• Supply 1
• Supply 2

RADIO CAB MARKET IN INDIA 2013.PPT

5
Ease of booking and quality customer service work towards 
shaping growth for radio cabs in the country  

SAMPLE

Radio Cab Market – Overview  

• Radio cabs business have emerged as one of the fastest growing businesses in India
• Presently it is growing at a rate of b1% and is slated to grow at a rate of b3% in future
Presently, it is growing at a rate of b1% and is slated to grow at a rate of b3% in future
• Demand for radio cabs is soaring in India especially in large cities including metros where people have enough 
spending power to avail of such services 
• Governments across different states are also encouraging growth of this sector as they believe that efficient 
transport service is essential for any province to grow
transport service is essential for any province to grow
• Another facet in this sector is the generation of revenues through advertisements which has now developed as 
a major component in the OOH category

Radio Cab Market – Growth
Unit no
g
a

b

c

20‐‐

20‐‐

20‐‐

d

e

f

0
20‐‐

RADIO CAB MARKET IN INDIA 2013.PPT

20‐‐

20‐‐
6
Radio Cabs – Fleet Expansion slated for FY 2014
Proposed fleet expansion is on the cards for radio cab operators
c1 Cabs

c2 Cabs

Unit no

Unit no
r

u
p

p

t

s

0

0
Current

Planned For FY 2014

Current

c3 Cabs

c4 cabs

Unit no

Unit no
o

Planned For FY 2014

n

w

z

y

m
0

0
Current

Planned For FY 2014
Planned For FY 2014

RADIO CAB MARKET IN INDIA 2013.PPT

Current

Planned For FY 2014
Planned For FY 2014

7
Business Model – Summary 

Company‐owned Cabs

Franchise 
Busines
s 
Model

Attached Vehicle

RADIO CAB MARKET IN INDIA 2013.PPT

Rent‐a‐Cab

8
… however, a close look divulges that there exists another 
head which sources revenues as well
Components of Revenue

SAMPLE

Subscription Fees

Revenue Break‐up (2012)

• Point 1
• Point 2

m

n

Advertising Revenue

o

o1
n1

• Point 1
• Point 2 

Cab Booking Charges
m1

• Point 1
• Point 2

RADIO CAB MARKET IN INDIA 2013.PPT

9
Advertising – Tariff 

SAMPLE

Advertising in a Radio Cab in India
Types

Cities

Mumbai

Delhi

Bengaluru

Hyderabad 

External Branding
4‐door panels
Luggage Boot
Internal Branding
Seat Covers
Leaflet 
Bill Rolls
Backside Branding
Product Sampling
Product Sampling
Samples Inside cab
Road Show
3‐4 hours show of cabs

RADIO CAB MARKET IN INDIA 2013.PPT

10
Drivers & Challenges – Summary  

Drivers

Challenges

Increase in disposable income and 
Increase in disposable income and
transportation related expenses

High fares

Influx of tourists

TRAI regulation on SMS cap

Demand from corporate sector

Unavailability of parking space

Change in consumer mindset
Economic slowdown acts as an 
indirect stimulant

RADIO CAB MARKET IN INDIA 2013.PPT

11
BPO sector has emerged as the torchbearer for radio cabs as 
they constitute a fair percentage of revenue share  
Demand from corporate sector

Impact

• IT and ITeS concerns who have pick up and drop facility require a constant supply of cabs at their 
disposal
• F th f
Further, for companies that have work shifts especially for night shifts, it becomes mandatory for 
i th t h
k hift
i ll f
i ht hift it b
d t
f
them to ply cars to pick up and drop employees
• Radio cabs derive a fair amount of revenues from this facet of supplying cabs to these concerns
• Revenues get translated into a fixed income in this aspect wherein demand for radio cabs are 
always constant 
always constant
IT/BPO Sector – India 

IT/BPO 
IT/BPO – Exports

Indian BPO Market Share  Global Perspective
Indian BPO Market Share – Global Perspective
k

INR bn
i

h

i
Text text 
text

g

0
20‐‐

j

20‐‐

20‐‐

RADIO CAB MARKET IN INDIA 2013.PPT

20‐‐

12
Trends – Summary 
Hard and soft skills’ training for cab drivers
Increasing entertainment options inside radio cabs 
Increasing entertainment options inside radio cabs
Radio cabs with Wi‐Fi service
Collaborations with other service providers marking the sector
`

Key Trends

PE investments in the sector 
Technological advancements in radio cabs
Exclusive radio cabs for women
E l i
di
b f
Loyalty programs launched by radio cab operators
Advent of mobile apps
RADIO CAB MARKET IN INDIA 2013.PPT

13
Private: Domestic Company – Company 1 (1/6)

SAMPLE

Company Information

Offices and Centres – India 

Registered Address
Tel No.

New Delhi  

Fax No.
Website
W bi
Year of Incorporation
Registered 
Address

Products and Services
Products and Services
Category

Products/Services

Key People
Name
N

Designation
D i ti

Person 1

CEO

Person 2

Vice President (Ops)

Person 3

Vice President (Mktg)

Person 4

Director

RADIO CAB MARKET IN INDIA 2013.PPT

14
Private: Domestic Company – Company 1 (2/6)

SAMPLE

Shareholders of the Company 
Name 

Ownership Structure
No. of Shares held 

p1

r1

q1

s1

Person 1
Person 2
s2
r2

Person 3

q2

Person 4
Person 4

Person 5
p2

Person 6
Person 7
Total
T t l

RADIO CAB MARKET IN INDIA 2013.PPT

15
Private: Domestic Company – Company 1 (3/6)

SAMPLE

Financial Snapshot
i
i lS
h

Key Ratios
K
i

Total Income
INR mn
g2

g1

h2

h1

Net Profit/Loss
i2

i1

Particulars 

INR mn

j2

j1

0

0
2009

2010

2011

2012

Financial Summary 

y‐o‐y change 
(2012‐11)

2012

2011

2010

2009

Profitability Ratios
Operating Margin
Net Margin
Profit Before Tax Margin
Return on Equity
Return on Capital Employed
Return on Working Capital
Return on Assets
Return on Fixed Assets

Cost Ratios
Operating costs (% of Sales)
Administration costs (% of 
Sales)
Interest costs (% of Sales)
Interest costs (% of Sales)

• Company incurred a net profit of INR ‐‐ mn in FY 20‐‐, as 
compared to net profit of INR ‐‐ mn in FY 20‐‐

Liquidity Ratios

• It reported total Income of  INR ‐‐ mn in FY 20‐‐, 
registering an increase of ‐‐% over FY 20‐‐

Leverage Ratios

• Earned an operating margin of ‐‐% in FY 20‐‐,  an increase 
of ‐‐ percentage points over FY 20‐‐
• The company reported a debt to equity ratio of ‐‐ in FY 
20‐‐, an increase of ‐‐% in FY 20‐‐

Current Ratio
Cash Ratio
Debt to Equity Ratio
Debt to Capital Ratio
Interest Coverage Ratio

Efficiency Ratios
Fixed Asset Turnover
Asset Turnover
Current Asset Turnover
Current Asset Turnover
Working Capital Turnover
Capital Employed Turnover
Improved

RADIO CAB MARKET IN INDIA 2013.PPT

Decline

16
Private: Domestic Company – Company 1 (4/6)
Key Recent Developments (1/2)
Description 

SAMPLE
News

• Has a presence in cities such as city 1, city 2 
Overview

• Has its presence in ‐‐cities and ‐‐ major airports and has future plans of expanding in other 
cities as well
• Its fleet includes cars such as car 1 car 2 car 3 car 4
Its fleet includes cars such as car 1, car 2, car 3, car 4

In‐taxi deals 

Latest Events

• Boasts of an unique amalgamation of online deals on an offline platform through l1
• L2 is available in around l3 cabs in Mumbai itself
L2 is available in around l3 cabs in Mumbai itself
• L4 works through a tablet
• Has recently announced of providing prompt and timely services and a promise of 
providing a free ride worth INR ‐‐ in case it misses to fulfill its commitment

• Has tied up with l5, the manufacturer of the l6
 Initially, l7 electric cars will be available in each of these cities that can be booked on phone like any 
other cab, along with additional options of online booking
 This experience of a self drive will cost INR ‐‐ for a period of l8 and will began from l9
p
p
g

RADIO CAB MARKET IN INDIA 2013.PPT

17
Private: Domestic Company – Company 1 (5/6)
Key Recent Developments (2/2)
Description 

SAMPLE
News

Acquisition 

• Has announced the acquisition of online car rental service aggregator l10 wherein it is on
Has announced the acquisition of online car rental service aggregator l10 wherein it is on 
the lookout for working on enhanced technology platforms to process a retail venture
• Both l11 and l12 will be working together to introduce new product offerings

Technological add‐ons

• Has introduced l13 for different platforms which would enable consumers to book radio 
cabs through mobile phones
cabs through mobile phones
• Customers can also create and manage their profiles, reserve a cab, tag frequently 
travelled locations as favorites, view history of last reservations, modify and even cancel 
reservations
• Additionally, new features will also enable customers to track the location of their booked 
cabs as also provide live traffic information once they book a car on the l14
b
l
id li t ffi i f
ti
th b k
th l14

RADIO CAB MARKET IN INDIA 2013.PPT

18
Private: Domestic Company – Company 1 (6/6)

SAMPLE

• Text 1
• Text 2

• Text 3
• Text 4

S

W

O

T
• Text 7
• Text 8
e 8

• Text 5
•T 6
Text 6

RADIO CAB MARKET IN INDIA 2013.PPT

19
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