For the complete report, get in touch with us at : info@netscribes.com Knowledge consulting solutions company, Netscribes, announced the launch of its ‘Sanitaryware Market in India 2012’ report that highlights the changing consumer preferences towards premium sanitaryware. Improved sanitation facilities, government initiatives, new housing policies and the real estate boom have been identified as major boosts to the sanitaryware market in the country. Netscribes launches a report on the Sanitaryware Market in India, is a part of Netscribes’ Manufacturing Industry report series. The report begins by providing an overview of the Indian sanitaryware market and includes a brief description of various sanitaryware products. The section focuses on the manufacturing processes of sanitaryware and also delves into the sanitation facilities prevalent in the rural and urban regions of the country. The report also details the export-import data on sanitaryware products, under specific HS codes, in terms of value and volume. It provides country-wise breakdown of the import-export data for 2010-11, mentioning the major countries trading in sanitaryware in India. The Netscribes’ report also provides an in depth analysis of the major drivers of the sanitaryware market in India. The demand for sanitaryware is expected to increase owing to the prevalent high incomes and changing lifestyles of the population. High income levels are creating a growing replacement demand for sanitaryware products complimenting the real estate boom that has increased the overall demand for sinks, bathtubs, latrines and other basic sanitaryware products. India’s vast untapped market potential also provides a strong opportunity for growth to this industry while the increasing awareness among consumers has also influenced their demand pattern positively towards the premium sanitaryware market in the country. However, challenges hindering growth of the market include the rise in power and fuel costs, huge unorganized sector and a seasonal demand tendency. Some of the government initiatives that that have worked in favour of the Indian sanitaryware market include the Total Sanitation Campaign, public toilet schemes, urban housing policies and 100% FDI in real estate. The ‘Trends’ section of the report emphasizes the recent developments and ongoing trends in the sanitaryware market. It showcases the growing demand for premium sanitaryware, the increasing presence of foreign players, emergence of concept washrooms and green initiatives in the sanitaryware segment. The competition section of the report begins with the Porter’s Five Forces Analysis, illustrating the competitive rivalry, bargaining power of suppliers and buyers and threat of new entrants and substitutes. This section outlays the competitive landscape of the sanitaryware market in India briefing about the domestic and foreign players existing in the market.

1. Insert Cover Image using Slide Master View
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Sanitaryware Market – India
November 2012

2. Executive Summary
 Indian sanitaryware market will reach INR x bn in 20‐‐‐‐, growing at a CAGR of y%, from INR z bn in 20‐‐ ‐ ‐‐
Market  Unorganized sector accounts for ~x% of the sanitaryware market in terms of volume
Drivers: Challenges:
• High Income and Changing Lifestyle • Rise in Power and Fuel Costs
Drivers & • Real Estate Boom • Huge Unorganized Sector
Challenges • Replacement Demand • Seasonality
• Untapped Market Potential
• Increasing Awareness Among Consumers
 Total Sanitation Campaign & 12th Five Year Plan (2012‐17)
Government  Public Toilet Schemes
Initiatives  Housing Policies
 100% FDI in Real Estate
 Premium Sanitaryware Segment
Trends  Increasing Foreign Presence
 Emergence of Concept Washrooms
 Various Green Initiatives
Major Brands
Competition
Company 1 Company 2 Company 3 Company 4 Company 5
SANITARYWARE MARKET IN INDIA 2012.PPT 2

3. •Market Overview
•Export‐Import
•Drivers & Challenges
•Government Initiatives
•Trends
•Competition
•Strategic Recommendations
•Appendix
SANITARYWARE MARKET IN INDIA 2012.PPT 3

4. Government target to provide adequate sanitation within
next 5 years will ensure sustained growth of the market
Sanitaryware Market ‐ Overview
• Indian sanitaryware market accounts for x% of the global sanitaryware production and ranks x in terms of
volume within the X region
• Improved living standards and increasing awareness level among the consumers will result in rapid growth
of the sanitaryware market
Market Size and Growth
INR bn
50
x7
40 Z% x6
x5
30 x4
x3
x2
20 x1
10
0
20‐ ‐ ‐‐ 20‐‐ 20‐‐‐‐e 20‐‐e 20‐‐e 20‐‐e 20‐‐e
SANITARYWARE MARKET IN INDIA 2012.PPT 4

5. As of 20‐‐, less than x% of the total households in y states
were equipped with basic latrine facilities
Basic Amenities Scenario (20‐‐)
Share of Households Having Latrine Facility Within Premises
States Share States Share States Share
State ‐ State ‐ State
State ‐ State ‐ State
State ‐ State ‐ State
State ‐ State ‐ State
State ‐ State ‐ State
State ‐ State ‐ State
State ‐ State ‐ State
State ‐ State ‐ State
State ‐ State ‐ State
State ‐ State ‐ State
State ‐ State ‐ State
State ‐ State ‐
Top 5 states in India in terms of availability of latrine facilities
in 20‐‐
SANITARYWARE MARKET IN INDIA 2012.PPT 5

6. Rise in availability of basic sanitation facilities in India
presents a huge opportunity for the sanitaryware market
Rural Latrine Facility Within Urban Latrine Facility Within
Premises Premises
% %
35 X% x2 100 Y%
30 y2
80 y1
25 x1
20 60
15 40
10
20
5
0 0
20‐‐ 20‐‐ 20‐‐ 20‐‐
20‐‐ 20‐‐
Rural Urban Variance x1 Y1
• Till 20‐‐, only x% of the total Indian households had access to latrine facilities within the premises
• Although availability of latrine facilities in rural areas grew at a CAGR of y% over 20‐‐, the difference in availability
of such facilities in rural and urban sectors declined by a meager x percentage points
SANITARYWARE MARKET IN INDIA 2012.PPT 6

7. India has been witnessing a trade deficit over the past two
years, …
Exports Exports (Value and Volume)
• Indian sanitaryware export has declined by a CAGR of Value Volume
x% during 200‐‐ in value terms INR mn X% ‘0000 Kg
x1
• During 20‐‐‐, sanitaryware export and import has 400 x3 2,000
x2 x4
amounted to INR x mn and INR y mn, respectively, 300 1,500
which is equivalent to x and y thousand Kgs in 200 y1 1,000
y2 y4
volume terms 100 y3 500
• X is the largest export market for sanitaryware both 0 0
20‐‐ 20‐‐ 20‐‐ 20‐‐
in terms of value and volume for 20‐‐
Segmentation – Value (20‐‐) Segmentation – Volume (20‐‐)
Country 1 Country 1
x7 Country 2 y7 y1 Country 2
x1
Country 3 Country 3
Country 4 Country 4
y6
x6 Country 5 Country 5
x5 Country 6 y5 y2 Country 6
x2 Others Others
x4 y4
x3 y3
SANITARYWARE MARKET IN INDIA 2012.PPT 7

8. … as its sanitaryware imports surpasses the exported value
by a huge margin
Imports Imports (Value and Volume)
• Imports in terms of value witnessed a steep rise in Value Volume
20‐‐ ‐ ‐‐, growing at a CAGR of x% from INR z mn in INR mn ‘000 Kg
20‐‐ Z%
1,000 x3 1,500
 Imports have been considerably higher than the total x4
exported amount both in value and volume terms during 1,000
500 x1 x2 y3
20‐‐ as well as 20‐‐ y4 500
• Country 1 is the largest exporter of sanitaryware to y1 y2
0 0
India both in terms of value and volume for the year 20‐‐ 20‐‐ 20‐‐ 20‐‐
20‐‐‐
Segmentation – Value (20‐‐) Segmentation – Volume (20‐‐)
x7 Country 1 x7 Country 1
x6 x5 Country 2 x5 x4 Country 2
x4 x6
x3 Country 3 x3 Country 3
x1 Country 4 Country 4
Country 5 Country 5
x1
Country 6 Country 6
x2
Others Others
x2
SANITARYWARE MARKET IN INDIA 2012.PPT 8

9. Drivers & Challenges – Summary
Drivers Challenges
High Income and Changing Lifestyle Rise in Power and Fuel Costs
Huge Unorganized Sector
Real Estate Boom
Seasonality
Replacement Demand
Untapped Market Potential
Increasing Awareness Among
Consumers
SANITARYWARE MARKET IN INDIA 2012.PPT 9

10. Increasing demand from the replacement market provides
growth opportunities for the players
Replacement Demand Impact
• Finding 1
• Finding 2
• Finding 3
• Finding 4
Replacement Demand
Country Country
X%
X%
A B
Y%
Y%
SANITARYWARE MARKET IN INDIA 2012.PPT 10

11. Government Initiatives
Impact
Total Sanitation Campaign &
‐
X Five Year Plan (20‐‐)
Public Toilet Schemes
Housing Policies (Urban)
100% FDI in Real Estate
SANITARYWARE MARKET IN INDIA 2012.PPT 11

12. Trends – Summary
Premium Sanitaryware
Green Initiatives
Segment
Key Trends
Emergence of Increasing
Concept Washrooms Foreign Presence
SANITARYWARE MARKET IN INDIA 2012.PPT 12

13. Market has witnessed a surge in demand for premium
quality products primarily owing to their aesthetic appeal
Premium Sanitaryware Segment
• Finding 1
Focus on
• Finding 2
premium
• Finding 3
segments and
• Finding 4 high‐value items
Sanitaryware Product Categories
Category Price Range (INR) Brands
A ‐ Brand 1, Brand 2…………..
B ‐ Brand 1, Brand 2…………..
C ‐ Brand 1, Brand 2…………..
D ‐ Brand 1, Brand 2…………..
E ‐ Brand 1, Brand 2…………..
SANITARYWARE MARKET IN INDIA 2012.PPT 13

14. Public: Domestic Company – Company A (1/3)
Company Information Offices and Centres – India
Corporate Address Adress, State, Country 1
Tel No. +‐‐‐‐‐
Fax No. +‐‐‐‐
Website website
Year of Incorporation 19‐‐
Ticker Symbol ‐‐‐‐
Stock Exchange ‐‐‐‐‐
Head Office
Products
Sanitaryware Products
Segment 1
Segment 2
Segment 3
Key People
Segment 4 Name Designation
Segment 5
Segment6 Person 1 Designation 1
Segment 7 Person 2 Designation 2
Segment 8 Person 3 Designation 3
Person 4 Designation 4
SANITARYWARE MARKET IN INDIA 2012.PPT 14

15. Public: Domestic Company – Company A (2/3)
Financial Snapshot Key Ratios
Total Income y‐o‐y change
INR bn INR bn Particulars 20‐‐ 20‐‐ 20‐‐ 20‐‐
(20‐‐)
Net Profit / Loss y4
15 y3 1.0 Profitability Ratios
Operating Margin ‐ ‐ ‐ ‐‐ ‐
10 y2 Net Margin ‐ ‐ ‐ ‐ ‐
y1
x4 0.5 Profit Before Tax Margin ‐ ‐ ‐ ‐ ‐
5 x3
x1 x2 Return on Equity ‐ ‐ ‐ ‐ ‐
Return on Capital Employed ‐ ‐ ‐ ‐‐ ‐
0 0.0 Return on Working Capital ‐ ‐ ‐ ‐ ‐
20‐‐ 20‐‐ 20‐‐ 20‐‐ Return on Assets ‐ ‐ ‐ ‐ ‐
Financial Summary Return on Fixed Assets ‐ ‐ ‐ ‐ ‐
Cost Ratios
• The company earned a net profit of INR x bn in FY 20‐‐, as compared Operating costs (% of Sales) ‐ ‐ ‐ ‐ ‐
to net profit of INR y bn in FY 20‐‐ Administration costs (% of
‐ ‐ ‐ ‐ ‐
• The company reported total income of INR x bn in FY 20‐‐, Sales)
registering an increase of y per cent over FY 20‐‐ Interest costs (% of Sales) ‐ ‐ ‐ ‐ ‐
• The company earned an operating margin of x per cent in FY 20‐‐, a Liquidity Ratios
decrease of y percentage points over FY 20‐‐ Current Ratio ‐ ‐ ‐ ‐ ‐
Cash Ratio ‐ ‐ ‐ ‐ ‐
• The company reported debt to equity ratio of x in FY 20‐‐, an
Leverage Ratios
increase of y per cent over FY 20‐‐
Debt to Equity Ratio ‐ ‐ ‐ ‐‐ ‐
Key Financial Performance Indicators Debt to Capital Ratio ‐ ‐ ‐ ‐ ‐
Interest Coverage Ratio ‐ ‐ ‐ ‐ ‐
Indicators Efficiency Ratios
Market Capitalization (INR) ‐ Fixed Asset Turnover ‐ ‐ ‐ ‐‐ ‐
Total Enterprise Value (INR) ‐ Asset Turnover ‐ ‐ ‐ ‐ ‐
EPS (INR) ‐ Current Asset Turnover ‐ ‐ ‐ ‐ ‐
Working Capital Turnover ‐ ‐ ‐ ‐ ‐
PE Ratio (Abs) ‐
Capital Employed Turnover
Improved Decline
SANITARYWARE MARKET IN INDIA 2012.PPT 15

16. Public: Domestic Company – Company A (3/3)
Key Business Segments Key Geographic Segments
A B C Country 1
100%
100% Country 1 is the only
80% x1 x2 x3 x4 geographic segment in which
60% the company has been
40% 50% x operating for the last four
y2 y3 y4
y1 years
20%
0% z1 z2 z3 z4 0%
20‐‐
20‐‐ 20‐‐ 20‐‐ 20‐‐
Business Highlights (1/2)
Description News
• It is a flagship Company of the X and is the Y Indian manufacturer of sanitaryware
products with a dominant market share of x% of the organized sector
Overview • Company has achieved x% level of capacity utilization in the sanitaryware segment
• Company offers its range of sanitaryware products under the brand names: Brand 1,
Brand 2, Brand ….
• Company has a wide spread network of more than x retailers and y dealers
Network
• There are x service centres across India and more than y shop‐in‐shops
Other Products • Product 1, Product 2, Product 3……………..
Realisations • Achieved x% higher average realisations per tonne in the sanitaryware segment
SANITARYWARE MARKET IN INDIA 2012.PPT 16

17. Thank you for the attention
Sanitaryware Market – India 2012 report is a part of Netscribes, Inc.’s Manufacturing Industry
Series.
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Phone: +91 33 4027 6214/6215
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