For the complete report, get in touch with us at : info@netscribes.com The Smartphones Market in India will be boosted by the increase in the usage of mobile internet along with the availability of 3G services and launch of affordable smartphones with versatile features and applications. Smartphones have also gained popularity amongst the youth due to the available features that suits the business and entertainment needs. The report begins with an overview of the smartphone market in India. It offers a brief description of the exclusive features available on smartphones. This section is followed by the market overview which includes information regarding the market size and growth. Information regarding the most preferred operating system among consumers has been offered including the share among manufacturers. The trends in the download and usage of various applications have also been highlighted. An analysis of the driver explains growth factors rising mobile internet usage and launch of 3G services, constant reduction in prices, advanced features and applications attracting consumers. The hindrances faced by the market are rising virus, Trojan and malware attacks and low penetration in smaller and rural areas. The trends identified in the market are entry of CDMA, dual sim and dual processor smartphones, increasing number of tie ups in the market and increasing acceptance of smartphones amongst youth. The competition section comprises of a price to feature matrix, comparing manufacturers based on these parameters. This section also features brief profiles of major players in the market and a snapshot of their corporation, financial performance, business highlights and their product portfolio, providing an insight into the existing competitive scenario. The key development section provides a brief description of the major happenings in the market. The appendix offers a comparative list of smartphones in India.

1. Smartphone Market – India
March 2011

2. Executive Summary
Market in India is estimated at XX mn subscribers in 20-- and is expected to reach YY mn
subscribers in 20--
Market penetration of smartphone has increased from C% in 20-- to D% in 20-- and is estimated
Market to be E% in 20--
Recent launch of the 3G services is driving the market forward
Popularity of smartphones is gradually increasing and with the rising income levels more and
more people are opting for these high end devices
Drivers:
PLE
Rising mobile internet usage and launch of
Challenges:
Rising virus, Trojan and malware
M
3G services attacks
Drivers &
A
Constant reduction in prices Low penetration in smaller and rural
Challenges
S
Advanced features and applications areas
attracting consumers
Entry of CDMA, Dual sim and Dual processor smartphones
Trends Increasing number of tie ups in the market
Increasing acceptance of smartphones amongst youth
Market is competitive as new players are entering this market with innovative products at lower
prices
Competition
The major players include player 1, player 2, player 3, player 4, player 5 and player 6 while the
other new players comprise of player x, player y and player z
SMARTPHONE MARKET IN INDIA 2011.PPT 2

3. •Introduction
•Market Overview
•Drivers & Challenges
•Trends
•Competition
•Key Developments
•Appendix
SMARTPHONE MARKET IN INDIA 2011.PPT 3

4. Smartphones are cellular phones with wide variety of
features capable of performing advanced operations
Smartphone– Overview
LE
•A Smartphone is a cellular phone with better, faster and enhanced operating abilities and performance
which earlier was restricted to Personal Digital Assistant (PDAs) and portable computers only
numerous utility features
MP
Smartphones are best known for their fast processing speed, high speed internet connectivity and the availability of
SA
It is these features which set it apart from the other feature phones available today in the market
Exclusive features Description
• In a Smartphone e-mails can be received as push mails
Push E-mail
• A push mail is a system in which e-mails can be received like text messages
• Wire less LAN/ Wi-Fi is a feature which enables a user to connect to the internet wirelessly
WLAN and 3G and the provision of 3G service increases the connectivity speed
Individual operating • Housing its own operating system, a Smartphone can download and run applications
system directly on the mobile
• High end Smartphones are enabled with GPS and Geotagging options which can be used
Navigation on the mobile itself
SMARTPHONE MARKET IN INDIA 2011.PPT 4

5. Smartphone market in India is growing at a steady pace and
is expected to grow further in future
Smartphone Market – Overview Market Size and Growth – Subscribers
• The smartphone market is showing robust growth in
India mn
With the rise in mobile internet usage and availability of 50
3G service, demand for smartphones has increased to a
40
large extent
The market is witnessing heavy competition, hence the 30
players are forced to offer attractive products at lower
prices, thus the smartphone sales is likely to grow 20
• Market penetration of smartphone has increased
PLE
from A% in 20-- to B% in 20-- and is estimated to be
10
C% in the end of 20--
SAM
• The market in India is growing at a CAGR of D% and is
expected to reach INR E bn in 20--
0
20-- 20-- 20--e
• Constant evolution of technology and increasing
demand for smartphones will make the market grow
further
SMARTPHONE MARKET IN INDIA 2011.PPT 5

6. Drivers & Challenges – Summary
Challenges
Rising virus, Trojan and malware
Drivers attacks
Rising mobile internet usage and Low penetration in smaller and rural
launch of 3G services areas
Constant reduction in prices
Advanced features and applications
attracting consumers
SMARTPHONE MARKET IN INDIA 2011.PPT 6

7. Key Trends – Summary
Entry of CDMA, Dual sim
and Dual processor
smartphones
Trends
Increasing acceptance of
Increasing number of tie ups
smartphones amongst
in the market
youth
SMARTPHONE MARKET IN INDIA 2011.PPT 7

8. Major Players in the Market (1/11)
Company Snapshot: Company 1
Corporate Information Financial Performance
Revenue
Headquarters Location 1 Revenue Profit
INR bn Profit / Loss INR bn
Founded 19-- 3,000 800
600
2,000
Products Product A
400
1,000
200
Key People Person x 0 0
Business Highlights
PLE 2007 2008 2009 2010
• Company along with its subsidiaries is involved in designing, manufacturing and marketing of computers, mobile
SAM
communication, entertainment and media devices
• The company also sells softwares, services, peripherals, third party digital content and applications worldwide
• Online and retail stores of the company are spread world wide for the sale of Apple products
• Had A retail stores out of which B were in United States and C spread world wide in 20--
• More than D bn applications are downloaded so far from the store
SMARTPHONE MARKET IN INDIA 2011.PPT 8

9. Thank you for the attention
The Smartphone Market – India report is part of Research on India’s Information Technology
Series.
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