For the complete report, get in touch with us at : info@netscribes.com Abstract: Netscribes’ latest market research report titled Snacks Market in India 2014 elaborates the competitive market scenario of the Indian snacks market and its growth prospects in the ensuing years. Indian snacks market is experiencing rising demand due to various driving factors which in turn is providing immense opportunities to manufacturers to grow and operate in the market lucratively. The report provides a snapshot of the Indian snacks industry that has witnessed several changes since 1995. In the initial years, the market was dominated by two players – traditional snacks player Haldiram and ‘Uncle Chips’ manufacturer Amrit Agro. Later on, with the entry of global beverage and snacks player PepsiCo, the market dynamics changed completely. Now, the market is dominated by PepsiCo with its wide range of product portfolio. The other major players include Parle Agro, ITC, Parle Products, Balaji Wafers and Parle Wafers among others. A number of regional players have also entered the market over the past few years and are giving tough competition to the big players. The snacks market is classified into two broad segments – Western and traditional snack segments, wherein western snacks enjoy more popularity in comparison to the traditional snacks. Moreover, the western snack segment is dominated by a large number of MNCs and organized snack manufacturers. There are certain factors that have predominantly worked towards enabling the sector to grow in recent years. These include higher disposable incomes have enabled consumers to enhance their purchasing power, rapid urbanization which leads to busy lifestyles and subsequent inclination of consumers toward packaged food products and aggressive marketing campaigns by all the players to break the product clutter and attract consumers toward their brand. In addition to these, the other factors which are contributing towards rapid growth of the industry include growing working women population, fast expanding retail network and the convenience factor associated with snack consumption For snacks, quality standards laid by FSSAI have to be followed by the industry players. Various government policies that have been formulated for the food processing sector such as FDI, tax benefits and export promotions are applicable for the snack category as well. Coverage • Overview of the snacks market in India and historical and forecasted market size data over 2013 to 2018e • Segmentation of the snacks market and value chain analysis • Export-import overview of snacks, value and volume of export-import over 2010-11 to 2012-13 and country-wise value of export-import for 2013 • Qualitative analysis of market drivers, challenges, trends and regulatory measures taken by the government • Overview of the various industry bodies and their responsibilities

1. Snacks Market – India
March 2014

2. 2SNACKS MARKET IN INDIA 2014.PPT
Executive Summary
Market
The Snack Food industry has performed well over the past five years, benefiting from the growing
demand for snacks among consumers and favorable product pricing
Increasing income levels and busy urban lifestyles have also contributed to its rising popularity
Drivers &
Challenges
Competition
Drivers
—Rapid Urbanization
—Growing Income and Consumption
—Increasing Working Women
Population
—Marketing Campaigns
—Growing Retail Market
—Convenience Factor
Challenges
—Rise in Packaging Costs
—Unorganized Sector and Local Players
—Competitive Price Points
—Health Concerns
Major Players
Company A Company B Company C
Exhibitions and Events
Product Innovation
Corporate Activities
Inclusion of Nuts as Snacking Option
Trends
Launch of Various Ethnic Snacks
Innovative Promotional Campaigns
Introduction of Healthy Snacks

3. 3
•Macro-Economic Indicators
•Introduction
•Market Overview
•Value Chain
•Market Segmentation
•Consumer Insights
•Import & Export
•Drivers & Challenges
•Government Rules & Policies
•Government Participation
•Trends
•Competitive Landscape
•Strategic Recommendations
•Appendix
SNACKS MARKET IN INDIA 2014.PPT

4. 4
Indian Market – Overview (1/8)
The Indian snacks market is expected to witness remarkable
growth…
• xxx
Market Size & Growth
0
50
100
150
200
250
300
350
INR units
X%
20--e
X6
20--e
X5
20--e
X4
20--e
X3
20--e
X2
20--
X1
SNACKS MARKET IN INDIA 2014.PPT
SAMPLE

5. 5
Indian Market – Overview (2/8)
…over the next few years with increased consumption
among consumers
Market Segmentation (2013)
X%
Y%
Unorganized Sector
Organized Sector
• xxx
• xxx
• xxx
• xxx
• xxxx
• xxx
SNACKS MARKET IN INDIA 2014.PPT
Market Segmentation (2013)
A%
B%
SAMPLE
UrbanRural

6. 6
Indian Market – Overview (3/8)
In India, major snacks consumption has been noted in
Gujarat and Maharashtra
SNACKS MARKET IN INDIA 2014.PPT
Region-wise Sales of Packaged Food (2013)
C%
B%
D%
A%
East and North-East
SouthNorth
West
• xxx
• xxx
• xxx

7. 7
SAMPLEMarket Segmentation (1/3)
Snacks are broadly classified into two segments
xxx
Snacks - Classification
Western Traditional
Y%
X%
Traditional
Western
Segmental Share (2013)
SNACKS MARKET IN INDIA 2014.PPT

8. 8
SAMPLEConsumer Insights on Snacks (2/11)
Consumption Share of Snacks
Options
1) Yes
2) No
Q: Do you consume snacks?
Y%
X%
Share of Potential Future Consumers
Options
1) Yes
2) No
Q: If you don’t consume snacks at present, would you
like to try it in future
X% Y%
NoYesNoYes
SNACKS MARKET IN INDIA 2014.PPT

9. 9
SAMPLE
Import of Major Types of Snacks (2/2)
Potato Chips
Other Preparations of Potato
00
‘000 unitINR mn
ValueVolume X6%
x5&%
X4%
X3%
X2%
X1%
f
e
d
c
b
a
Y6%
Y5%
Y4%
Y3%
Y2%
Y1%
l
k
j
i
h
g
00
‘000 unitINR mn
Volume Value
Major Importing Nations – Value Wise (2013)
Major Importing Nations – Value Wise (2013)
SNACKS MARKET IN INDIA 2014.PPT

10. 10
Adoption of extensive marketing campaigns to create
product awareness is fostering market growth
Marketing Campaigns
• xxx
• xxx
• xxx
 xxx
• xxx
Impact
SNACKS MARKET IN INDIA 2014.PPT
Television Print Outdoor Overall IndustryDigitalRadio
2013
2014e
Indian advertising Industry
SAMPLE

11. 11
Share of healthy snacks in the overall snacks market
Snack manufacturers are launching healthy snacks to…
Introduction of Healthy Snacks (1/2)
• xxx
• xxx
xxx
0
INR bn
y
2015e
y1
2011
x1
xxx
y
x
Healthy Snacks
Others
Health & Wellness Food Market
xxx
SNACKS MARKET IN INDIA 2014.PPT
SAMPLE

12. 12
SAMPLE
Porter’s Five Forces Analysis
Competitive Rivalry
• xxx
• xxx
• xxx
Bargaining Power of Suppliers
• xxx
• xxx
Bargaining Power of Buyers
• xxx
• xxx
Threat of Substitutes
• xxx
• xxx
Threat of New Entrants
• xxx
• xxx
Impact
Medium
Impact
Medium to
High
Impact
Medium
Impact
Medium to
High
Impact
Medium to
High
*Note: BEP (Break-even point)
SNACKS MARKET IN INDIA 2014.PPT

13. 13
Public: Domestic Company – Company ABC (x/x)
Key People
Products and Services
Company Information Offices and Centres – India
Corporate Address
Tel No.
Fax No.
Website
Year of Incorporation
Ticker Symbol
Stock Exchange
Category Products/Services
Corn Based Snacks
Traditional Namkeens
Wheat Puffs
Name Designation
Head Office
New Delhi
SNACKS MARKET IN INDIA 2014.PPT

14. 14
SAMPLEFinancial Snapshot Key Ratios
Financial Summary
• The company earned a net profit of INR x mn in FY 2013, as compared to
net profit of INR y mn in FY 2012
• The company reported total income of INR a mn in FY 2013, registering an
increase of b% over FY 2012
• The company earned an operating margin of c% in FY 2013, a decrease of
percentage d% points over FY 2012
• The company reported debt to equity ratio of e in FY 2013, a decrease of
f% over FY 2012
Key Financial Performance Indicators
Indicators Value (19/02/2014)
Market Capitalization (INR mn)
Total Enterprise Value (INR mn)
EPS (INR)
PE Ratio (Abs)
Particulars
y-o-y change
(2013-12)
2013 2012 2011 2010
Profitability Ratios
Operating Margin
Net Margin
Profit Before Tax Margin
Return on Equity
Return on Capital Employed
Return on Working Capital
Return on Assets
Return on Fixed Assets
Cost Ratios
Operating costs (% of Sales)
Administration costs (% of
Sales)
Interest costs (% of Sales)
Liquidity Ratios
Current Ratio
Cash Ratio
Leverage Ratios
Debt to Equity Ratio
Debt to Capital Ratio
Interest Coverage Ratio
Efficiency Ratios
Fixed Asset Turnover
Asset Turnover
Current Asset Turnover
Working Capital Turnover
Capital Employed Turnover
Improved Decline
Net Profit/LossTotal Income
0
50
100
150
0
INR mn
INR mn
2012 201320112010
Public: Domestic Company – Company ABC (x/x)
SNACKS MARKET IN INDIA 2014.PPT

15. 15
Public: Domestic Company – Company ABC (x/x)
Key Business Segments Key Geographic Segments
20132010 2011 2012
100%
40%
60%
80%
0%
20%
X%
2013
India
Business Highlights
Description News
Overview •xxx
Snack Food
xxx
SNACKS MARKET IN INDIA 2014.PPT
SAMPLE

16. 16
Description News
Manufacturing Plants • xxx
Distribution Network • xxx
Regional Presence • xxx
Key Developments • xxx
Public: Domestic Company – Company ABC (x/x)
Business Highlights
SNACKS MARKET IN INDIA 2014.PPT

17. 17
Public: Domestic Company – Company ABC – SWOT Analysis
(x/x)
• xxx • xxx
• xxx• xxx
TO
WS
SNACKS MARKET IN INDIA 2014.PPT
SAMPLE

18. 18
Private: Domestic Company – Company ABC (x/x)
Key People
Products and Services
Company Information Offices and Centres – India
Name Designation
Corporate Address
Tel No.
Fax No.
Website
Year of Incorporation
Head Office
Category Products/Services
Wafers
Namkeens
Rajkot
SNACKS MARKET IN INDIA 2014.PPT

19. 19
Private: Domestic Company – Company ABC– Shareholding
Pattern (x/x)
Name No. of Shares held
A
B
C
D
E
F
G
Total
SNACKS MARKET IN INDIA 2014.PPT
Ownership Structure
2011 20132012
Directors or relatives of directors
Ownership structure corresponds to Date of AGM:30/09/2011, 29/09/2012 and
30/09/2013
Shareholders of the Company as on 30/09/2013

20. 20
SAMPLEFinancial Snapshot Key Ratios
Particulars
y-o-y change
(2013-12)
2013 2012 2011 2010
Profitability Ratios
Operating Margin
Net Margin
Profit Before Tax Margin
Return on Equity
Return on Capital Employed
Return on Working Capital
Return on Assets
Return on Fixed Assets
Cost Ratios
Operating costs (% of Sales)
Administration costs (% of
Sales)
Interest costs (% of Sales)
Liquidity Ratios
Current Ratio
Cash Ratio
Leverage Ratios
Debt to Equity Ratio
Debt to Capital Ratio
Interest Coverage Ratio
Efficiency Ratios
Fixed Asset Turnover
Asset Turnover
Current Asset Turnover
Working Capital Turnover
Capital Employed Turnover
Private: Domestic Company – Company ABC (x/x)
Improved Decline
Financial Summary
• The company incurred a net profit of INR x mn in FY 2013, as
compared to net profit of INR y mn in FY 2012
• The company reported total income of INR a mn in FY 2013,
registering an increase of b% over FY 2012
• The company earned an operating margin of c% in FY 2013, a
decrease of d percentage points over FY 2012
• The company reported debt to equity ratio of e in FY 2013, an
increase of f% over FY 2012
Net Profit/LossTotal Income
0
1,500
1,000
500
0
-500
2013201220112010
INR mn
INR mn
SNACKS MARKET IN INDIA 2014.PPT

21. 21
Business Highlights
Private: Domestic Company – Company ABC (x/x)
Description News
Overview • xxx
Manufacturing Facility • xxx
Quality Assurance • xxx
Expansion Plans • xxx
SNACKS MARKET IN INDIA 2014.PPT

22. 22
Private: Domestic Company –Company ABC – SWOT Analysis
(x/x)
• xxx • xxx
• xxx• xxx
TO
WS
SNACKS MARKET IN INDIA 2014.PPT
SAMPLE

23. 23
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Snacks Market – India report is part of Research on India’s Food & Beverage Industry Series.
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