Market Research Report : Wine market in india 2015 - Sample

Wine Market – India
February 2015

2
Executive Summary
Market
Overview
Drivers &
Challenges
Competitive
Landscape
Drivers
 Rising Income Levels
 Young Population and Low Penetration
 Growth in Organized Retail
 Changing Lifestyles and Perceptions
 Growing Awareness towards International Brands
Trends
Challenges
 Presence of Substitutes
 Variance in State-level Policies
 Advertising Ban on Alcohol
 Inconsistent Quality
Key Players
Company A Company B Company C
Company D Company E Company F
 Wine industry is one of the growing sectors in India that has attracted a number of players
 Increasing disposable income and changing lifestyle have contributed to its rising demand
 Sale of wine touched 5.1 mn liters in 2013-14 from 1.31 mn liters in 2007-08
 Introduction of New Flavors
 Promotional Wine Events
 Growing Number of Wine Clubs
WINE MARKET IN INDIA 2015.PPT
SAMPLE

3
•Macroeconomic Indicators
•Introduction
•Market Overview
Global
India
•Market Segmentation
•Export and Import
•Drivers & Challenges
•Trends
•Competitive Landscape
•Consumer Insights
•Strategic Recommendations
•Appendix

4
Top 5 countries represent 50% of the world’s vineyard area
Global Wine Market – Overview (1/4)
Vineyard Area – Top 5 Countries in Million Hectares (2013)
mha
TurkeyChinaItalyFranceSpain
World’s Total Vineyard Surface Area
0
mha
x
20132000
• Text
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5
While the vineyard surface area is decreasing, grape
production has been increasing
Continental Evolution as % of Global Production (2000 – 2013)
Europe
%
d
b
c
a
AfricaAmericaAsia
Growth in World Grapes Production
mql
y
20132012
• Text
SAMPLE

6
80% of world’s wine is produced by 10 countries
Top 10 Wine Producing Countries (2014)
Australia
%
Argentina South
Africa
France ChileChinaItalyGermanySpainUSA
Growth in World Wine Production
2014e
x
2013
mhl
• Text
SAMPLE

7
Increase in global trade over the past 20 years has resulted
in a shift in wine consumption patterns
Percentage Shift in Wine Consumption Geography
• Text
Europe
Asia
United States of America
Others
Africa
Europe
Asia
United States of America
Others
Africa
2000 2013
SAMPLE

8
Wine market in India is witnessing significant growth
Indian Wine Market – Overview (1/3)
Sale of Wine in India (Volume)
• Text
Sale of Wine in India (Value)
mn Liters
2007-08
x
2013-14
y
2013-142007-08
INR bn
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9
Awareness among farmers has increased manifold, resulting
in the cultivation of wine grapes
Indian Wine Market – Overview (3/3)
Grape Growing States – Area (2013-14)
76.3%
OthersKarnataka
Maharashtra Tamil Nadu Mizoram
Andhra Pradesh
Grape Growing States – Production (2013-14)
82.5%
Others
Maharashtra
Andhra PradeshKarnataka
MizoramTamil Nadu
• Text
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10
Red wine is the leading segment in the Indian wine market
Indian Wine Market – Segmentation (1/2)
Indian Wine Consumption – Segmentation (2013)
White WineRed Wine Rose Wine
Expected Wine Consumption in mn Cases (2017e)
• Text
White WineRed Wine
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11
Impact
Booming retail sector provides opportunity for players to
distribute their products efficiently
Growth in Organized Retail
• Text
Growth in Share of Organised Retail in India
Unorganized Retail
Organized Retail
2011-12 2016-17e
SAMPLE

12
Variance in state level policies and expensive tax structure
poses a huge challenge for players
Variance in State-level Policies
•Text
Impact
Percent of Total Tax Cost in the Final Cost in Different States (2013)
Maharashtra KarnatakaGoa PunjabRajasthan
%
West
Bengal
DelhiAndhra
Pradesh
Tamil
Nadu
Kerala
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13
Porter’s Five Forces Analysis
Competitive Rivalry
• Text
Bargaining Power of Suppliers
• Text
Bargaining Power of Buyers
• Text
Threat of Substitutes
‘
• Text
Threat of New Entrants
• Text
Impact
High
Impact
Low
Impact
Low
Impact
High
Impact
Medium

14
Key People
Products and Services
Company Information Offices and Centres – India
Corporate
Headquarter
Tel No.
Fax No.
Website
Year of Incorporation
Ticker Symbol
Stock Exchange
Category Products/Services
Wine
Name Designation
Public: Foreign Company – ABC (1/5)
Head Office
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15
Financial Snapshot Key Ratios
Financial Summary
• The company incurred a net loss of INR mn in FY 2014, as compared
to net loss of INR mn in FY 2013
• The company reported total income of INR mn in FY 2014,
registering an increase of over FY 2013
• The company earned an operating margin of in FY 2014, a decrease
of percentage points over FY 2013
• The company reported debt to equity ratio of in FY 2014, an
increase of percentage points over FY 2013
Key Financial Performance Indicators
Indicators Value (21/11/2014)
Market Capitalization (INR mn)
Total Enterprise Value (INR mn)
EPS (INR)
PE Ratio (Absolute)
Improved Decline
Net Profit/LossTotal Income
-60,000
-40,000
-20,000
0
20,000
0
20132012
INR mn
2011
INR mn
2014
Particulars
y-o-y change
(2014-13)
2014 2013 2012 2011
Profitability Ratios
Operating Margin
Net Margin
Profit Before Tax Margin
Return on Equity
Return on Capital Employed
Return on Working Capital
Return on Assets
Return on Fixed Assets
Cost Ratios
Operating costs (% of Sales)
Administration costs (% of
Sales)
Interest costs (% of Sales)
Liquidity Ratios
Current Ratio
Cash Ratio
Leverage Ratios
Debt to Equity Ratio
Debt to Capital Ratio
Interest Coverage Ratio
Efficiency Ratios
Fixed Asset Turnover
Asset Turnover
Current Asset Turnover
Working Capital Turnover
Capital Employed Turnover

16
Key Business Segments Key Geographic Segments
%
2014
Manufacture, Purchase and Sale of Beverage Alcohol
%
20122011 20142013
India Outside India
The company has been in this
sector for the last four years
Business Highlights (1/2)
Description News
Overview •Text
SAMPLE

17
Business Highlights (2/2)
Description News
Brands • Text
Global Presence • Text
Distribution • Text
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18
Public: Foreign Company – ABC– SWOT Analysis (5/5)
• Text • Text
• Text
• Text
TO
WS
SAMPLE

19
Private: Domestic Company – ABC (1/5)
Key People
Products and Services
Company Information Offices and Centers – India
Name Designation
Corporate Address
Tel No.
Fax No.
Website
Year of Incorporation
Category Products/Services
Wine
Head Office
SAMPLE

20
Ownership Structure
Name No. of Shares held
Total
Ownership structure corresponds to Date of AGM: 30/09/2013
Shareholders of the Company
Foreign holdings
Bodies corporate
Other top fifty shareholders

21
Financial Snapshot Key Ratios
Particulars
y-o-y change
(2014-13)
2014 2013 2012 2011
Profitability Ratios
Operating Margin
Net Margin
Profit Before Tax Margin
Return on Equity
Return on Capital Employed
Return on Working Capital
Return on Assets
Return on Fixed Assets
Cost Ratios
Operating costs (% of Sales)
Administration costs (% of
Sales)
Interest costs (% of Sales)
Liquidity Ratios
Current Ratio
Cash Ratio
Leverage Ratios
Debt to Equity Ratio
Debt to Capital Ratio
Interest Coverage Ratio
Efficiency Ratios
Fixed Asset Turnover
Asset Turnover
Current Asset Turnover
Working Capital Turnover
Capital Employed Turnover
Improved Decline
Financial Summary
• The company earned a net loss of INR mn in FY 2014, as
compared to net profit of INR mn in FY 2013
• The company reported total income of INR mn in FY 2014,
registering an increase of over FY 2013
• The company earned an operating margin of in FY 2014, an
decrease of percentage points over FY 2013
• The company reported debt equity ratio of in FY 2014, a
decrease of over FY 2013
50
0
100
150
INR mn
INR mn
2014201320122011
Net Profit/LossTotal Income

22
Business Highlights
Description News
Overview • Text
Vineyard • Text
Partnerships • Text
International Distributors • Text
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23
Private: Domestic Company – ABC – SWOT Analysis (5/5)
• Text • Text
• Text• Text
TO
WS
SAMPLE

24
Consumer Insights on Wine (2/4)
Gender Wise Age Split Gender Wise Age Split – Male
31-35
26-30
36 and above
18-25Male
Female
Gender Wise Age Split – Female Age Wise Purchasing Power – 18-25
Less than INR 500
INR 1,000-1,500
INR 1,500-2,000
>INR 2,000
INR 500-1,00036 and above
31-35
26-30
18-25
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25
Age Wise Purchasing Power – 26-30 Age Wise Purchasing Power – 31-35
>INR 2,000
INR 1,500-2,000
INR 500-1,000
INR 1,000-1,500
>INR 2,000
INR 500-1,000
INR 1,500-2,000
Less than INR 500
INR 1,000-1,500
Age Wise Purchasing Power – 36 and Above Type Wise Popularity
Rose Wine
Sparkling Wine
White wine
Red wine
others
>INR 2,000
INR 500-1,000
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26
Other Insights
• Text
• Text
• Text
• Text
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27
Strategic Recommendations
Government Support
• Text
Development of Infrastructure
• Text
Partnership within the Community
• Text
Preservation of a Healthy Environment
• Text
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28
Thank you for the attention
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Wine Market – India report is part of Netscribes’ Retail and Services Series.
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