Up Close and Personal With Your Consumers

•

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ResearchShare

Marketing Technology Business

Up Close
and
Personal
with

Your
Consumers
Rick West
CEO, Co-Founder
Field Agent™

Housekeeping
Duration: 1 hour

You are on mute

Questions?

Recording available

Use the Q&A box

within the next week

© Field Agent, Inc. 2013

A crowdsourcing platform that
utilizes a smart device to
collect fast, reliable information
at the Point of Influence™

© Field Agent, Inc. 2013

Eyes
& Ears
in the store

© Field Agent, Inc. 2013

Point of Influence™:
First Moment of Truth
(product/service selection)

Zero Moment of Truth

Second Moment of Truth

(determining a need/want)

(product/service usage)

Information at the Point of Influence™

?
insights

123

photos
video

data
© Field Agent, Inc. 2013

10

OBSERVATION:
Why people freely engage on mobile?
• People are now used to
sharing thoughts and photos
• New Apps enable sharing
photos in a fast and easy way
• Mobile Technology providers are
capitalizing on a normal progression
Technology  usage  habit
(code/app)
© Field Agent, Inc. 2013

Where does Mobile Fit?
Consumer Centric

Knowledge
Networks

Panel A

Panel B

Panel C

Panel D

Mobile

(location specific)

Family and
Friends

1

10

Representative
National
(location specific)

Mobile

Panel using cell
phones

Panel D

Panel C

Panel B

Panel A

Knowledge
Networks

Family and
Friends

(location specific)

Shopper Centric
© Field Agent, Inc. 2013

Shopper Centric
National Sampling

13
© Field Agent, Inc. 2013

Quality Control
Agent
History

Photo
Verify

Time
Stamp

GPS
Marker

© Field Agent, Inc. 2013

$Key Benefits Speed & Cost Gather results quickly and at a fraction of typical brick and mortar costs Reliability Quality Control for each project enabled by GPS Marking, Time Stamping and Visual confirmation Privacy Engage customers about issues they might be hesitant to discuss in person © Field Agent, Inc. 2013$

Key Benefits
Insights
Point of Influence™ Photos/Video,
Verbatim Consumer Quotes and Insights

Geographic Reach
Capture data from inside of homes and
stores without the need to travel or hire staff

Scale
Target a small group (e.g. demographics) or
hear from the crowd (e.g. locations)
© Field Agent, Inc. 2013

WHERE DOES MOBILE FIT

Examples of
Research
work we’re
doing.
© Field Agent, Inc. 2013

1

Engagement at the

Point of
Influence™

© Field Agent, Inc. 2013

Same Methodologies
using new technology

+
Shop-a-long

Mobile
Interview
In Person
Interview
© Field Agent, Inc. 2013

+

Mobile
Community
Focus
Groups

2

Conducting

Ideation and
Concept Testing

© Field Agent, Inc. 2013

Ideation

In Home Audit + Consumer insights(1)

Electric
Outlets

Device
Mount
Media
Mount

(1) The

person performing the audit could be your targeted shopper (i.e. gender, age, income, family, etc.)
© Field Agent, Inc. 2013

Lighting

Concept Testing
In Home Audit
+ Consumer insights +

Consumer Concept review

Device
Adaptors

Integrated adaptors or USB
hookups for popular devices

Electric
Outlets

Neat, organized electrical
outlets integrated

Lighting
Rope and clip lighting that fits
without overheating

© Field Agent, Inc. 2013

3 Conducting

Private
Projects

© Field Agent, Inc. 2013

4
Understanding

Habits
© Field Agent, Inc. 2013

5

Supplementing

Current Research

© Field Agent, Inc. 2013

Insight Confirmation
(Category example)

© Field Agent, Inc. 2013

Competitive Confirmation
(Branding example)

© Field Agent, Inc. 2013

Contact:

John Simmons
john.simmons@fieldagent.net
(972) 322-5712

Rick West
rick.west@fieldagent.net
(479) 966-9573

© Field Agent, Inc. 2013

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Up Close and Personal With Your Consumers

1. Up Close and Personal with Your Consumers Rick West CEO, Co-Founder Field Agent™

2. Housekeeping Duration: 1 hour You are on mute Questions? Recording available Use the Q&A box within the next week © Field Agent, Inc. 2013

8. A crowdsourcing platform that utilizes a smart device to collect fast, reliable information at the Point of Influence™ © Field Agent, Inc. 2013

10. Point of Influence™: First Moment of Truth (product/service selection) Zero Moment of Truth Second Moment of Truth (determining a need/want) (product/service usage) Information at the Point of Influence™ ? insights 123 photos video data © Field Agent, Inc. 2013 10

11. OBSERVATION: Why people freely engage on mobile? • People are now used to sharing thoughts and photos • New Apps enable sharing photos in a fast and easy way • Mobile Technology providers are capitalizing on a normal progression Technology  usage  habit (code/app) © Field Agent, Inc. 2013

12. Where does Mobile Fit? Consumer Centric Knowledge Networks Panel A Panel B Panel C Panel D Mobile (location specific) Family and Friends 1 10 Representative National (location specific) Mobile Panel using cell phones Panel D Panel C Panel B Panel A Knowledge Networks Family and Friends (location specific) Shopper Centric © Field Agent, Inc. 2013

15. Key Benefits Speed & Cost Gather results quickly and at a fraction of typical brick and mortar costs Reliability Quality Control for each project enabled by GPS Marking, Time Stamping and Visual confirmation Privacy Engage customers about issues they might be hesitant to discuss in person © Field Agent, Inc. 2013

16. Key Benefits Insights Point of Influence™ Photos/Video, Verbatim Consumer Quotes and Insights Geographic Reach Capture data from inside of homes and stores without the need to travel or hire staff Scale Target a small group (e.g. demographics) or hear from the crowd (e.g. locations) © Field Agent, Inc. 2013

19. Same Methodologies using new technology + Shop-a-long Mobile Interview In Person Interview © Field Agent, Inc. 2013 + Mobile Community Focus Groups

21. Ideation In Home Audit + Consumer insights(1) Electric Outlets Device Mount Media Mount (1) The person performing the audit could be your targeted shopper (i.e. gender, age, income, family, etc.) © Field Agent, Inc. 2013 Lighting

22. Concept Testing In Home Audit + Consumer insights + Consumer Concept review Device Adaptors Integrated adaptors or USB hookups for popular devices Electric Outlets Neat, organized electrical outlets integrated Lighting Rope and clip lighting that fits without overheating © Field Agent, Inc. 2013

29. Point of Influence™: First Moment of Truth (product/service selection) Zero Moment of Truth Second Moment of Truth (determining a need/want) (product/service usage) Information at the Point of Influence™ ? insights 123 photos video data © Field Agent, Inc. 2013 29

30. Contact: John Simmons john.simmons@fieldagent.net (972) 322-5712 Rick West rick.west@fieldagent.net (479) 966-9573 © Field Agent, Inc. 2013

31. Up Close and Personal with Your Consumers Rick West CEO, Co-Founder Field Agent™

Up Close and Personal With Your Consumers

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