iCitizen 2010: 5 Digital Trends Impacting the Real-Time Web

5 digital trends impacting the real-time web.
Dan Shust: Resource Interactive’s RI:Lab

© Copyright 2010 Resource Interactive

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First, let’s review the consumer behaviors...


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Feeding - producing and consuming bite
size experiences, nuggets of info and
conversations in streams and apps.


3

Discovering - becoming aware, interested,
and engaged in content...often in
unexpected and unplanned ways.


4

Layering - creating or consuming content
or experiences as an enhancement to
existing physical objects, locations, etc.


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Now, let’s look at some trends...


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TREND O1
Location matters.

Feeding Discovering Layering


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TREND O1: Location matters.

Your current location (and location habits)
will increasingly influence the delivery of
your digital experiences. Content will
become aware of its surroundings and
configure itself accordingly.


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SimpleGeo is indexing more than
1 million location-based objects
every hour.

Data: ReadWriteWeb April 2010 © Copyright 2010 Resource Interactive

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Foursquare

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Foursquare Pepsi Takeover

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CauseWorld


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TREND O2
Social commerce.



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TREND O2: Social commerce.

Commerce experiences will be increasingly
influenced by your social graph and
available in non-traditional locations.


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Carmax
JanSport

Polyvore

Polo Rugby Adidas


15


Facebook users became “fans” of
a particular company, brand, product
or person 2O million times daily.

Data: Facebook Statistics, April 2010 © Copyright 2010 Resource Interactive

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Pantene Facebook Status Update


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Pantene OTW


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Levi’s Friends Store


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Levi’s Friends Store

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TREND O3
Interactive products.



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TREND O3: Interactive products.

We are becoming conditioned to the
expectation of having digital interactions
with physical objects and locations.


25

Google Goggles/Shopping
Red Laser

Blick Magazine

Golf Digest

The Weather Channel

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Barnes & Noble iPhone App


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In December 2OO9, Google
Goggles was launched, bringing
image recognition-based search to
millions of Android mobile devices.

Data: Google © Copyright 2010 Resource Interactive

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Google Goggles


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Stickybits


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TREND O4
Your reality will be augmented.



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TREND O4: Your reality...augmented.

The Holodeck? Not yet, but this augmented
reality thing is more than a fad.


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Lego

Yelp!

Tobi Fashionista

Samsung
Microsoft Project Natal

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Adidas AR Shoes


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USPS Virtual Box Simulator


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Microsoft Bing AR Maps


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TREND O5
The rise of the tablet.



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TREND O5: The rise of the tablet.

Consumer tablet computers (like the iPad)
will usher in a new era of computing...AND
new forms of interaction AND potentially
the reinvention of paper.


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MLB iPad Application


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WIRED iPad Prototype


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So, what happens next?


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Thanks!
For more information about the RI:Lab contact:

Dan Shust / Director, Emerging Media
dshust@resource.com
twitter: @getshust


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About
Dan Shust - As a leader in Resource Interactive’s research and development lab, Dan is responsible for ﬁnding,
understanding and applying emerging media for clients in the digital space. His deep knowledge and enthusiasm
for evolving trends like the real-time web, distributed ecommerce and hyperconnectivity through mobile and
augmented reality—to name a few—helps Resource Interactive’s clients create well-balanced innovative
experiences. His unique blend of creative, business and technical experience makes him a favorite among clients
where he speaks in real terms about how emerging technology will affect their brands. He is regularly called into
projects to drive big ideas for clients such as Victoria’s Secret, VS PINK, Sherwin-Williams, Apple, and a wide array
of Procter & Gamble brands, among others. Dan is frequent contributor to the Advertising Age’s Digital Next Blog,
and has been featured in other media outlets such as USA Today, Business Week, Internet Retailer and the E-
Commerce Times. Additionally, Dan is a highly sought-after speaker, having taken the podium at events for SXSW,
National Retail Federation, Online Market World, Internet Retailer, and several Fortune 500 brands.
The RI:Lab - The RI:Lab is the innovation nerve center of Resource. Part think tank, part product development arm,
it’s a nucleus of multidisciplinary resources and services designed to help clients ideate and fast-track the
development of extraordinary multichannel consumer experiences.
Resource Interactive - Resource Interactive is one of the nation’s top-rated agencies with ofﬁces in Columbus,
Cincinnati, and Palo Alto and more than 300 associates. Founded and headquartered in Columbus, Ohio, our
Midwestern work ethic keeps us grounded without limiting our global reach. Now in our 29th year, Resource leads
Fortune 500 companies around the world through an ever-evolving internet economy. We bring research-driven
insights to our work, creating bold opportunities for consumer engagement and competitive advantage.
www.resource.com


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