Contenu connexe
Similaire à Dan Shust SXSW Future15 Convergence (20)
Plus de Resource/Ammirati (20)
Dan Shust SXSW Future15 Convergence
- 1. SXSW FUTURE15 - CONVERGENCE
WHAT A DIFFERENCE A YEAR MAKES!
Dan Shust - Resource Interactive’s RI:Lab
Twitter: @getshust Hash: #SXCONV
hashtag #SXCONV Image: flickr / r.f.m II
© Copyright 2011 Resource Interactive
- 2. About our FUTURE15 session
• Focus on Convergence
• 10 Speakers 11:00 am - 1:30 pm
• 12 minutes each + 3 minute break = Future15
• Topics include: 3 screens & the cloud, transmedia
storytelling, the backchannel, NFC/RFID and we will even
talk about a mobile assassination game.
• Hashtag: #SXCONV Twitter: @getshust
• It will be fun. Let’s get started.
hashtag #SXCONV © Copyright 2011 Resource Interactive
- 3. What a difference a year makes!
So...let’s look at nine cool things that started
happening in 2O1O to drive Convergence
forward and help blur the lines even further.
hashtag #SXCONV © Copyright 2011 Resource Interactive
- 4. Last year...
CONVERGENCE / THING O1
Social becomes the thread.
hashtag #SXCONV © Copyright 2011 Resource Interactive
- 5. THING O1 / Social becomes the thread.
Mobile Microsoft Xbox
Nintendo DSi
Visio IPTV
Jonas Brothers
hashtag #SXCONV © Copyright 2010 Resource Interactive
- 6. This year...
CONVERGENCE / THING O1
The “Like” Button & Social Plugins.
hashtag #SXCONV © Copyright 2011 Resource Interactive
- 7. THING O1 / The “Like” Button
hashtag #SXCONV © Copyright 2011 Resource Interactive
- 8. Last year...
CONVERGENCE / THING O2
Location matters.
hashtag #SXCONV © Copyright 2011 Resource Interactive
- 9. THING O2 / Location matters.
Mastercard
Gowalla
Foursquare
Sit or Squat
hashtag #SXCONV © Copyright 2010 Resource Interactive
- 10. This year...
CONVERGENCE / THING O2
Passive Checkins.
hashtag #SXCONV © Copyright 2011 Resource Interactive
- 11. THING O2 / Passive Checkins
hashtag #SXCONV © Copyright 2011 Resource Interactive
- 12. Last year...
CONVERGENCE / THING O3
Entertain me now.
hashtag #SXCONV © Copyright 2011 Resource Interactive
- 13. THING O3 / Entertain me now.
Onlive
NPR
Slingplayer
Indiana Jones
Sirius
hashtag #SXCONV © Copyright 2010 Resource Interactive
- 14. This year...
CONVERGENCE / THING O3
Netflix Everywhere.
hashtag #SXCONV © Copyright 2011 Resource Interactive
- 15. THING O3 / Netflix Everywhere
hashtag #SXCONV © Copyright 2011 Resource Interactive
- 16. Last year...
CONVERGENCE / THING O4
Birth of the frontchannel.
hashtag #SXCONV © Copyright 2011 Resource Interactive
- 17. THING O4 / Birth of the frontchannel.
Vizio Internet Enabled TV
Video Link: http://www.youtube.com/watch?v=X4juwUcbzVc
hashtag #SXCONV © Copyright 2010 Resource Interactive
- 18. This year...
CONVERGENCE / THING O4
AppTV.
hashtag #SXCONV © Copyright 2011 Resource Interactive
- 19. THING O4 / AppTV
hashtag #SXCONV © Copyright 2011 Resource Interactive
- 20. Last year...
CONVERGENCE / THING O5
Commerce atomizes.
hashtag #SXCONV © Copyright 2011 Resource Interactive
- 21. THING O5 / Commerce atomizes.
1-800-Flowers
The Limited
Hitman DVD
Barnes & Noble
Polo Rugby
hashtag #SXCONV © Copyright 2010 Resource Interactive
- 22. This year...
CONVERGENCE / THING O5
Distributed Commerce Platforms.
hashtag #SXCONV © Copyright 2011 Resource Interactive
- 23. THING O5 / Distributed Commerce Platforms
hashtag #SXCONV © Copyright 2011 Resource Interactive
- 24. Last year...
CONVERGENCE / THING O6
Life is a game.
hashtag #SXCONV © Copyright 2011 Resource Interactive
- 25. THING O6 / Life is a game.
MyTown
CauseWorld
Facebook Friends
Gowalla Pins
YouTube
Foursquare Mayorship
Nike+
hashtag #SXCONV © Copyright 2010 Resource Interactive
- 26. This year...
CONVERGENCE / THING O6
Vail EpicMix.
hashtag #SXCONV © Copyright 2011 Resource Interactive
- 27. THING O6 / Vail EpicMix
hashtag #SXCONV © Copyright 2011 Resource Interactive
- 28. Last year...
CONVERGENCE / THING O7
Recognition Technologies
hashtag #SXCONV © Copyright 2011 Resource Interactive
- 29. THING O7 / Interactive products.
Google Goggles/Shopping
Red Laser
Blick Magazine
Golf Digest
The Weather Channel
hashtag #SXCONV © Copyright 2010 Resource Interactive
- 30. This year...
CONVERGENCE / THING O7
Into_Now
hashtag #SXCONV © Copyright 2011 Resource Interactive
- 31. THING O7 / Into_Now
hashtag #SXCONV © Copyright 2011 Resource Interactive
- 32. Last year...
CONVERGENCE / THING O8
Your reality will be augmented.
hashtag #SXCONV © Copyright 2011 Resource Interactive
- 33. THING O8 / Your reality will be augmented.
Lego
Yelp!
Tobi Fashionista
Microsoft Project Natal
Samsung
hashtag #SXCONV Samsung © Copyright 2010 Resource Interactive
- 34. This year...
CONVERGENCE / THING O8
Word Lens.
hashtag #SXCONV © Copyright 2011 Resource Interactive
- 35. THING O8 / Word Lens
hashtag #SXCONV © Copyright 2011 Resource Interactive
- 36. Last year...
CONVERGENCE / THING O9
Digital is the new paper.
hashtag #SXCONV © Copyright 2011 Resource Interactive
- 37. THING O9 / Digital is the new paper.
Apple iPad
Sports Illustrated Tablet Concept
Sports Illustrated
Google Tablet Concept
hashtag #SXCONV © Copyright 2010 Resource Interactive
- 38. This year...
CONVERGENCE / THING O9
Uhh...the iPad.
hashtag #SXCONV © Copyright 2011 Resource Interactive
- 39. THING O9 / Uhh...the iPad
hashtag #SXCONV © Copyright 2011 Resource Interactive
- 40. What a difference a year makes!
hashtag #SXCONV © Copyright 2011 Resource Interactive
- 41. What a difference a year makes!
So...are we there yet?
hashtag #SXCONV © Copyright 2011 Resource Interactive
- 42. What a difference a year makes!
So...are we there yet?
Have we Converged?
hashtag #SXCONV © Copyright 2011 Resource Interactive
- 43. What a difference a year makes!
So...are we there yet?
Have we Converged?
Do we need to use the word
“Convergence” anymore?
hashtag #SXCONV © Copyright 2011 Resource Interactive
- 45. Thanks / About
Dan Shust - As a leader in Resource Interactive’s research and development lab, Dan is responsible for finding,
understanding and applying emerging media for clients in the digital space. His deep knowledge and enthusiasm
for evolving trends like the real-time web, distributed ecommerce and hyperconnectivity through mobile and
augmented reality—to name a few—helps Resource Interactive’s clients create well-balanced innovative
experiences. His unique blend of creative, business and technical experience makes him a favorite among clients
where he speaks in real terms about how emerging technology will affect their brands. He is regularly called into
projects to drive big ideas for clients such as Victoria’s Secret, VS PINK, Sherwin-Williams, Apple, and a wide array of
Procter & Gamble brands, among others. Dan is frequent contributor to the Advertising Age’s Digital Next Blog,
and has been featured in other media outlets such as USA Today, Business Week, Internet Retailer and the E-
Commerce Times. Additionally, Dan is a highly sought-after speaker, having taken the podium at events for SXSW,
National Retail Federation, Online Market World, Internet Retailer, and several Fortune 500 brands.
The RI:Lab - The RI:Lab is the innovation nerve center of Resource. Part think tank, part product development arm,
it’s a nucleus of multidisciplinary resources and services designed to help clients ideate and fast-track the
development of extraordinary multichannel consumer experiences.
Resource Interactive - Resource Interactive is one of the nation’s top-rated agencies with offices in Columbus,
Cincinnati, and Palo Alto and more than 300 associates. Founded and headquartered in Columbus, Ohio, our
Midwestern work ethic keeps us grounded without limiting our global reach. Now in our 29th year, Resource leads
Fortune 500 companies around the world through an ever-evolving internet economy. We bring research-driven
insights to our work, creating bold opportunities for consumer engagement and competitive advantage.
www.resource.com
hashtag #SXCONV © Copyright 2011 Resource Interactive