Retargeting is now a widely accepted marketing technique for direct-response and brand awareness campaigns. Did you know that retargeting can also be highly effective for demand marketers? Retargeting can target buyers in the consideration phase and can help your brand stay top-of-mind while shoppers evaluate your complex B2B products and services. Key goals for demand marketers include rapidly growing top-of-funnel leads, and accelerating your pipeline of engaged prospects. In this webinar, you'll learn: -Why online display works for branding and demand generation -How retargeting boosts top-of-funnel conversions, and helps accelerate the pipeline -Tips to maximize the performance of your retargeting campaigns

1. Retargeting for Demand Marketers
Mani Iyer, Kwanzoo
Hafez Adel, ReTargeter

2. Retargeting

3. What is Retargeting?
Focus your ads on people who have visited your
site, but left without converting

4. How Does Retargeting Work?

5. Why Use Retargeting?
Reach & Brand Awareness
Brings Users Back
Performance
Show the right ads to the right people.
Over 95% of users leave websites without converting, and over
72% of users abandon their shopping carts.
Repeated impressions  look bigger online

6. How Retargeting Can Turn
Prospects Into Leads

7. Turn Prospects Into Leads
1. Keep your brand top of mind
2. Nurture prospects
3. Expanded reach
4. Targeted messaging and creatives

8. 1. Keep Your Brand Top of Mind
• Today’s consumer is likely to do thorough research
• Retargeting keeps your company in front of prospects
while they evaluate the competition
• Supplement marketing designed to drive traffic with
site retargeting and email retargeting to stay in touch
during lengthy sales cycles

9. 2. Nurture Prospects
Are you getting site visitors, but they’re not completing
the conversion action you’d like them to?
• You work to drive qualified traffic, but 90-98% of site
visitors simply don’t convert.
• Retargeting gives you additional marketing touch
points to encourage conversions like filling out a lead
form, downloading a white paper, or signing up for a
webinar.

10. 3. Expanded Reach
• Start with broad parameters to ensure you’re capturing
a large audience.
• Not all visitors are in the same stage of the purchase
cycle.
• Once you have a better understanding of where
visitors are, you can narrow based on level of
engagement.

11. 4. Targeted Messaging and Creatives
Knowledge of a previous action gives you an opportunity
to segment users.
Examples:
• A user visits your blog, but doesn’t sign up for your
newsletter? Show creatives with a CTA that
encourages downloading a white paper instead of
“Purchase Now”
• Segmenting lets you get highly targeted with your
banner ads to that you can push prospects down
funnel paths that make sense for them.

12. Retargeting Strategies
There are various ways to retarget
prospects and continue generating demand:
• Search retargeting
• Email retargeting
• CRM retargeting
• Dynamic retargeting

13. Site Retargeting
Serve ads to people who previously visited your site
but left without converting. Retargeting keeps your
brand top of mind and encourages bounced visitors
to return to your site and convert.
Facebook Retargeting
In addition to reaching your bounced traffic all over
the web, we can help you reach them on the worlds
most popular social network: Facebook.
Dynamic Retargeting
Leverage advanced behavioral data to show people
ads for the products they’re more likely to be
interested in.
Email Retargeting
Supercharge email marketing by serving ads to
anyone who opens an email.
CRM Retargeting
Bridge the offline-online gap in your marketing by
serving ads to people with nothing more than an
email or mailing address.
DRIVE TRAFFICRETARGET USERS
Audience Targeting
Drive relevant traffic with ads targeted by
demographic, geographic, contextual, interest
and intent data.
Search Retargeting
Target by search behavior to show ads to
people who are searching for more
information about your product, service, your
company or even your competitors.

14. Search Retargeting
What: Serve ads to people with proven interest
in your product or service.

15. Email Retargeting
What: Serve display ads to anyone who
opens your emails.

16. CRM Retargeting
What: Serve display ads to people on the
web with nothing more than an email
address or mailing address.

17. Dynamic Retargeting
What: Show people ads for products they’re
likely to buy based on past behavior.

18. The Importance of Creative

19. Creative Design
• Clear branding
• Rotate creatives
• Align ads with the buyer journey
• Keep messaging fresh

20. Key Points
• Retargeting can nurture prospects
• Stay top of mind during lengthy sales cycles
• Expand your reach with broad campaigns, then
segment based on actions
• Targeted messaging and creatives will speak to
users
• Utilize various retargeting techniques for an
advanced strategy
• Align creative with the objectives of your
retargeting campaign for maximum impact

21. Learn More
info@retargeter.com
www.retargeter.com/blog
http://www.kwanzoo.com/solutions/
http://www.kwanzoo.com/blog/