1. In the presentation I will convey three different channels and their
individual methods of accentuating their station identification. Those
stations are shown above.

2. Each channel has its particular, specific identity. Firstly, Channel 4’s main purpose is to the provision of broad ranges of
high quality and diversity within its programming. Specifically its demonstration of innovation and creativity is seen when
they use buildings, structures, objects, machines and in general the natural scenery in London to hover and form into the
logo 4. Secondly, it shows the diversity of culture through its idents as various locations of the logo (4) is shown in
Tokyo, Japan or in New York, America. Additionally, the setting of where the logo is shown is especially important due to it
having a direct correlation of what programme is coming up next. E.G The ad could show a suburban or in other words
Urban area, representing that a programme dealing with the lifestyles of people living in that particular area is going to be
run ; a subtle and clever way to indicate the organization of the scheduling
Here shows a the logo in the the setting of New York
emphasizing the shows going to be in or about ‘The Big
Apple”

3. Channels can also show the differentiation of the channel between the idents in the the morning towards the end
of the day at night. The idents show this in the way its presented E.G. Cbeebies ident vary in the morning to
afternoon because in the mornings we are given the logo Cbeebies very plain and very simple, yet in the afternoon
the ident provides this educational section for children to tune into. The ident illuminates all these activities such
as bike riding, painting, skipping ropes, butterfly catching etc… All these are just indications of this channel being
able to accentuate to our children that exploration, artistic values an discovery are fun and enjoyable.
Moreover, a different perspective is perceived when tuning into the channel (Cbeebies) in the afternoon, the
channel presents itself as something called Bedtime Hour. Here at this last section of segmenting the channel
implies children that its hour to fall asleep it does this by putting the logo in the setting of night as well as showing
the mascots for the channel falling asleep on the moon further implying the hour of “Bedtime”

4. The identity of your company is important, the identity defines who you are as a company and what you want for the
customers, partners and the public. Also separating from your competition and makes you recognizable through branding, actions and
communications. Discovery channel is a channel that has changed its idents through the years . I have numbered the sources below to
talk bout further: First in the method of transforming the logo as a giant ‘D’ and having the letter revolve around a sphere or circle (to
give a representation of the world/Globe)
First Item:
By the era of 2000 Discovery channel were trying two different ideas at the same time, they eventually used the globe attached to the letter D
of the word discovery. Doing this kept their goal and mission of exploration still there. By the era of 2005, Discovery channel started to change
its idents, instead of conveying the world it showcased beautiful parts of the world so viewers could associate those feelings towards it. Telling
its audience that they’re still a prominent channel highlight the great amazing nature and values of the world.
Second Item:
Third Item:
By late 2010 –early 2012 the idents still showcase the logo with the
This is what they use now, here in the ident they subtly present the
circling ‘D’, yet now they use the Globe similar to a crystal ball to
idea that the future is approaching and even when that happens this
present what shows or programmes that come next. Just allowing
channel will still dominate and be the No.1 source of information to
their programmes to speak their message for them.
increase the publics understanding.
3
1
2

5. Additionally, a channel known for its merchandise is Cartoon Network-Adult Swim. Here
you can see the channel showing the brand through merchandise. The Primary
effectiveness of this marketing tool is to reinforce the attraction and the loyalty of the
audience. A second TV channel is E4, they use the color purple to familiarize to audience
with the logo of the channel. So whenever the color is used on that channel for an
advertisements you will know its being using as the channels ident, therefore
emphasizing the loyalty of it customers towards that channel by visual identification.

6. Furthermore, for the instance E4’s method of channel identification can also be used
to reflect the channels goals and the channels content. E4 used to color purple and
the features in the ident e.g. using slang familiar situations to teens in the idents
that suggest the channel includes programmes that the younger audience can relate
to.

7. This is where a firm/company/organization exploits a particular requirement or fulfilling
the specific needs of a population. The capitalization of a changing trend that has an
increased demand for the product.