1. Social
Responsibility
in Danone

2. The Danone Mission
To bring HEALTH throught
food to the largest
number people throughout the world

3. “the frontiers of the company do not stop at the
factory gates…”
A. Riboud (1972)

4. Danone growth model is based on the
“Dual Economic & Social commitment” since 1972
SUSTAINABLE VALUE CREATION

5. 50 Dairy
19 Waters
24 Baby
7 Medical
61 social
(underprivileged people)
7 environmental
5 medical
93 programs already in place,93 programs already in place,
24 in project phase24 in project phase
17 Baby/Medical
44 nutrition
Social programs in Danone

6. Social program
assessment in Danone
AnswerAnswer
Cause relevance,
Indirect business link
Impact on the reputation
Cause relevance,
awareness and
involvement
Partnerships,
beneficiaries,
project measurability

7. 7
Corporate Social Responsibility
DANONE ROMANIA
Danone Nations Cup Kids cancer program
“ Smile for the
future “
Reaching West

8. Hagi Danone Cup
The biggest football competition for kids in Romania

9. Reaching West
Win-win partnerships with local farmers for best quality
of raw milk

10. Kids cancer
program
Smile for the future

11. To contribute to the improvement
of survival rate and quality of life for
children with cancer in Romania
Objective

12. In 2005 Danone organized a pitch with different NGOs to select the best social
program according company values of local involvement in local community
needs.
Result:
Children cancer - proved to be one of the most important social causes to the
respondents (as the 2nd
cause of death for young people).
In 2005 Danone organized a pitch with different NGOs to select the best social
program according company values of local involvement in local community
needs.
Result:
Children cancer - proved to be one of the most important social causes to the
respondents (as the 2nd
cause of death for young people).
Background
• Children cancer has relatively low incidence (500 new cases / year)
• Survival rate is 50% vs. 85% in developed countries
Reason: low diagnose in curable stages
• Lack of relevant information and many misconceptions among the
general public and mass media
Children cancer situation in Romania

13. Partnerships:
• The Romanian Society of Paediatric Oncology
• Little People Association
Achievements:
► Doctors training: approx. 1800 doctors – Early detected cases
► National register implementation (database with all the cases)
► National patient support program in partnership with Little People
Asociation (BUC, TM, IS, Cluj) - number of beneficiaries: 1200 beneficiaries
and 6000 contacts
Program objective: to be handled to the Ministry of Health, in order design,
on its structure, the health policy for children cancer
Results up to date

14. Follow Smile for the Future on danone.ro and Facebook
If you want to know more