SlideShare une entreprise Scribd logo
1  sur  3
Télécharger pour lire hors ligne
Campaign activation
Partnerships:

RO society of diabetis, nutrition &
metabolic diseases
RO association for obesity study

From
Nov 12th
Start

Consumers online recruitment

PR activations

Comunication
in stores
Kids education:

Factory visit (3.5k kids),
Nutrition courses partnership (10k kids)

Media campaigns
DEMO visuals
Replace whit real consumers 2014

Yoghurt has something good

for all
POSSIBLE YOGHURT AMBASSADORS
Objective: Let heavy consumers speak & change habits
through POWER of EXAMPLE

Contenu connexe

En vedette

Maria Valeria Surico - Launching a new brand in the connected market: Danone...
 Maria Valeria Surico - Launching a new brand in the connected market: Danone... Maria Valeria Surico - Launching a new brand in the connected market: Danone...
Maria Valeria Surico - Launching a new brand in the connected market: Danone...OpenKnowledge srl
 
Yogurt ppt
Yogurt pptYogurt ppt
Yogurt pptRaimei94
 
Danone International Case Study
Danone International Case StudyDanone International Case Study
Danone International Case StudyJacob Hostetler
 
Always-on Research
Always-on ResearchAlways-on Research
Always-on ResearchTom De Ruyck
 
Turning Shopper Insights into company-wide Memes
Turning Shopper Insights into company-wide MemesTurning Shopper Insights into company-wide Memes
Turning Shopper Insights into company-wide MemesTom De Ruyck
 
[PAPER]: The Danone Activation Studio
[PAPER]: The Danone Activation Studio[PAPER]: The Danone Activation Studio
[PAPER]: The Danone Activation StudioTom De Ruyck
 

En vedette (7)

Maria Valeria Surico - Launching a new brand in the connected market: Danone...
 Maria Valeria Surico - Launching a new brand in the connected market: Danone... Maria Valeria Surico - Launching a new brand in the connected market: Danone...
Maria Valeria Surico - Launching a new brand in the connected market: Danone...
 
Yogurt
YogurtYogurt
Yogurt
 
Yogurt ppt
Yogurt pptYogurt ppt
Yogurt ppt
 
Danone International Case Study
Danone International Case StudyDanone International Case Study
Danone International Case Study
 
Always-on Research
Always-on ResearchAlways-on Research
Always-on Research
 
Turning Shopper Insights into company-wide Memes
Turning Shopper Insights into company-wide MemesTurning Shopper Insights into company-wide Memes
Turning Shopper Insights into company-wide Memes
 
[PAPER]: The Danone Activation Studio
[PAPER]: The Danone Activation Studio[PAPER]: The Danone Activation Studio
[PAPER]: The Danone Activation Studio
 

Plus de RevistaBiz

Biz Social Media Summer Camp 2019 - Brîndușa Bîrsanbirsan x biz sms camp
Biz Social Media Summer Camp 2019 - Brîndușa Bîrsanbirsan x biz sms camp Biz Social Media Summer Camp 2019 - Brîndușa Bîrsanbirsan x biz sms camp
Biz Social Media Summer Camp 2019 - Brîndușa Bîrsanbirsan x biz sms camp RevistaBiz
 
Biz Social Media Summer Camp 2019 - Valentin Pintilescu, LooLoo Kids
Biz Social Media Summer Camp 2019 - Valentin Pintilescu, LooLoo KidsBiz Social Media Summer Camp 2019 - Valentin Pintilescu, LooLoo Kids
Biz Social Media Summer Camp 2019 - Valentin Pintilescu, LooLoo KidsRevistaBiz
 
Biz Social Media Summer Camp 2019 - Ciprian Susanu, Dare Digital
Biz Social Media Summer Camp 2019 - Ciprian Susanu, Dare DigitalBiz Social Media Summer Camp 2019 - Ciprian Susanu, Dare Digital
Biz Social Media Summer Camp 2019 - Ciprian Susanu, Dare DigitalRevistaBiz
 
Biz Social Media Summer Camp 2019 - Dana Nae Popa, pastel
Biz Social Media Summer Camp 2019 - Dana Nae Popa, pastelBiz Social Media Summer Camp 2019 - Dana Nae Popa, pastel
Biz Social Media Summer Camp 2019 - Dana Nae Popa, pastelRevistaBiz
 
Biz Social Media Summer Camp 2019 - Ciprian Susanu, Dare Digital, Brief
Biz Social Media Summer Camp 2019 - Ciprian Susanu, Dare Digital, BriefBiz Social Media Summer Camp 2019 - Ciprian Susanu, Dare Digital, Brief
Biz Social Media Summer Camp 2019 - Ciprian Susanu, Dare Digital, BriefRevistaBiz
 
Biz Social Media Summer Camp 2019 - Cristian Manafu
Biz Social Media Summer Camp 2019 - Cristian ManafuBiz Social Media Summer Camp 2019 - Cristian Manafu
Biz Social Media Summer Camp 2019 - Cristian ManafuRevistaBiz
 
Biz Social Media Summer Camp 2019 - Florin Pânzaru, SNSPA
Biz Social Media Summer Camp 2019 - Florin Pânzaru, SNSPABiz Social Media Summer Camp 2019 - Florin Pânzaru, SNSPA
Biz Social Media Summer Camp 2019 - Florin Pânzaru, SNSPARevistaBiz
 
Biz Social Media Summer Camp 2019 - Raul Gheba
Biz Social Media Summer Camp 2019 - Raul GhebaBiz Social Media Summer Camp 2019 - Raul Gheba
Biz Social Media Summer Camp 2019 - Raul GhebaRevistaBiz
 
Biz Social Media Summer Camp 2019 - Alexandra Caciur, Publicis
Biz Social Media Summer Camp 2019 - Alexandra Caciur, PublicisBiz Social Media Summer Camp 2019 - Alexandra Caciur, Publicis
Biz Social Media Summer Camp 2019 - Alexandra Caciur, PublicisRevistaBiz
 
Biz Social Media Summer Camp 2019 - Raluca Radu, Answear
Biz Social Media Summer Camp 2019 - Raluca Radu, AnswearBiz Social Media Summer Camp 2019 - Raluca Radu, Answear
Biz Social Media Summer Camp 2019 - Raluca Radu, AnswearRevistaBiz
 
Biz Social Media Snow Camp 2018 - Alexandra Crivat, Metropolitan Life
Biz Social Media Snow Camp 2018 - Alexandra Crivat, Metropolitan LifeBiz Social Media Snow Camp 2018 - Alexandra Crivat, Metropolitan Life
Biz Social Media Snow Camp 2018 - Alexandra Crivat, Metropolitan LifeRevistaBiz
 
Biz Social Media Snow Camp 2018 - Cristian China-Birta
Biz Social Media Snow Camp 2018 - Cristian China-BirtaBiz Social Media Snow Camp 2018 - Cristian China-Birta
Biz Social Media Snow Camp 2018 - Cristian China-BirtaRevistaBiz
 
Biz Social Media Snow Camp 2018 - Cristian Manafu, Manafu.ro
Biz Social Media Snow Camp 2018 - Cristian Manafu, Manafu.roBiz Social Media Snow Camp 2018 - Cristian Manafu, Manafu.ro
Biz Social Media Snow Camp 2018 - Cristian Manafu, Manafu.roRevistaBiz
 
Biz Social Media Snow Camp 2018 - George Man, Creative Market
Biz Social Media Snow Camp 2018 - George Man, Creative MarketBiz Social Media Snow Camp 2018 - George Man, Creative Market
Biz Social Media Snow Camp 2018 - George Man, Creative MarketRevistaBiz
 
Biz Social Media Snow Camp 2018 - Anamaria Bajan, Caroli
Biz Social Media Snow Camp 2018 - Anamaria Bajan, CaroliBiz Social Media Snow Camp 2018 - Anamaria Bajan, Caroli
Biz Social Media Snow Camp 2018 - Anamaria Bajan, CaroliRevistaBiz
 
Biz Social Media Snow Camp 2018 - Patricia Zegreanu, Porsche Romania
Biz Social Media Snow Camp 2018 - Patricia Zegreanu, Porsche RomaniaBiz Social Media Snow Camp 2018 - Patricia Zegreanu, Porsche Romania
Biz Social Media Snow Camp 2018 - Patricia Zegreanu, Porsche RomaniaRevistaBiz
 
Biz Social Media Snow Camp 2018 - Flavian Cristea, Grapefruit
Biz Social Media Snow Camp 2018 - Flavian Cristea, GrapefruitBiz Social Media Snow Camp 2018 - Flavian Cristea, Grapefruit
Biz Social Media Snow Camp 2018 - Flavian Cristea, GrapefruitRevistaBiz
 
Biz Social Media Snow Camp 2018 - Alex Cotet, Sector 7
Biz Social Media Snow Camp 2018 - Alex Cotet, Sector 7Biz Social Media Snow Camp 2018 - Alex Cotet, Sector 7
Biz Social Media Snow Camp 2018 - Alex Cotet, Sector 7RevistaBiz
 
Biz Social Media Snow Camp 2018 - Andreea Lupu, Starcom
Biz Social Media Snow Camp 2018 - Andreea Lupu, StarcomBiz Social Media Snow Camp 2018 - Andreea Lupu, Starcom
Biz Social Media Snow Camp 2018 - Andreea Lupu, StarcomRevistaBiz
 
Antreprenorii Viitorului 2018 - Dochița Zenoveiov, Inoveo
Antreprenorii Viitorului 2018 - Dochița Zenoveiov, InoveoAntreprenorii Viitorului 2018 - Dochița Zenoveiov, Inoveo
Antreprenorii Viitorului 2018 - Dochița Zenoveiov, InoveoRevistaBiz
 

Plus de RevistaBiz (20)

Biz Social Media Summer Camp 2019 - Brîndușa Bîrsanbirsan x biz sms camp
Biz Social Media Summer Camp 2019 - Brîndușa Bîrsanbirsan x biz sms camp Biz Social Media Summer Camp 2019 - Brîndușa Bîrsanbirsan x biz sms camp
Biz Social Media Summer Camp 2019 - Brîndușa Bîrsanbirsan x biz sms camp
 
Biz Social Media Summer Camp 2019 - Valentin Pintilescu, LooLoo Kids
Biz Social Media Summer Camp 2019 - Valentin Pintilescu, LooLoo KidsBiz Social Media Summer Camp 2019 - Valentin Pintilescu, LooLoo Kids
Biz Social Media Summer Camp 2019 - Valentin Pintilescu, LooLoo Kids
 
Biz Social Media Summer Camp 2019 - Ciprian Susanu, Dare Digital
Biz Social Media Summer Camp 2019 - Ciprian Susanu, Dare DigitalBiz Social Media Summer Camp 2019 - Ciprian Susanu, Dare Digital
Biz Social Media Summer Camp 2019 - Ciprian Susanu, Dare Digital
 
Biz Social Media Summer Camp 2019 - Dana Nae Popa, pastel
Biz Social Media Summer Camp 2019 - Dana Nae Popa, pastelBiz Social Media Summer Camp 2019 - Dana Nae Popa, pastel
Biz Social Media Summer Camp 2019 - Dana Nae Popa, pastel
 
Biz Social Media Summer Camp 2019 - Ciprian Susanu, Dare Digital, Brief
Biz Social Media Summer Camp 2019 - Ciprian Susanu, Dare Digital, BriefBiz Social Media Summer Camp 2019 - Ciprian Susanu, Dare Digital, Brief
Biz Social Media Summer Camp 2019 - Ciprian Susanu, Dare Digital, Brief
 
Biz Social Media Summer Camp 2019 - Cristian Manafu
Biz Social Media Summer Camp 2019 - Cristian ManafuBiz Social Media Summer Camp 2019 - Cristian Manafu
Biz Social Media Summer Camp 2019 - Cristian Manafu
 
Biz Social Media Summer Camp 2019 - Florin Pânzaru, SNSPA
Biz Social Media Summer Camp 2019 - Florin Pânzaru, SNSPABiz Social Media Summer Camp 2019 - Florin Pânzaru, SNSPA
Biz Social Media Summer Camp 2019 - Florin Pânzaru, SNSPA
 
Biz Social Media Summer Camp 2019 - Raul Gheba
Biz Social Media Summer Camp 2019 - Raul GhebaBiz Social Media Summer Camp 2019 - Raul Gheba
Biz Social Media Summer Camp 2019 - Raul Gheba
 
Biz Social Media Summer Camp 2019 - Alexandra Caciur, Publicis
Biz Social Media Summer Camp 2019 - Alexandra Caciur, PublicisBiz Social Media Summer Camp 2019 - Alexandra Caciur, Publicis
Biz Social Media Summer Camp 2019 - Alexandra Caciur, Publicis
 
Biz Social Media Summer Camp 2019 - Raluca Radu, Answear
Biz Social Media Summer Camp 2019 - Raluca Radu, AnswearBiz Social Media Summer Camp 2019 - Raluca Radu, Answear
Biz Social Media Summer Camp 2019 - Raluca Radu, Answear
 
Biz Social Media Snow Camp 2018 - Alexandra Crivat, Metropolitan Life
Biz Social Media Snow Camp 2018 - Alexandra Crivat, Metropolitan LifeBiz Social Media Snow Camp 2018 - Alexandra Crivat, Metropolitan Life
Biz Social Media Snow Camp 2018 - Alexandra Crivat, Metropolitan Life
 
Biz Social Media Snow Camp 2018 - Cristian China-Birta
Biz Social Media Snow Camp 2018 - Cristian China-BirtaBiz Social Media Snow Camp 2018 - Cristian China-Birta
Biz Social Media Snow Camp 2018 - Cristian China-Birta
 
Biz Social Media Snow Camp 2018 - Cristian Manafu, Manafu.ro
Biz Social Media Snow Camp 2018 - Cristian Manafu, Manafu.roBiz Social Media Snow Camp 2018 - Cristian Manafu, Manafu.ro
Biz Social Media Snow Camp 2018 - Cristian Manafu, Manafu.ro
 
Biz Social Media Snow Camp 2018 - George Man, Creative Market
Biz Social Media Snow Camp 2018 - George Man, Creative MarketBiz Social Media Snow Camp 2018 - George Man, Creative Market
Biz Social Media Snow Camp 2018 - George Man, Creative Market
 
Biz Social Media Snow Camp 2018 - Anamaria Bajan, Caroli
Biz Social Media Snow Camp 2018 - Anamaria Bajan, CaroliBiz Social Media Snow Camp 2018 - Anamaria Bajan, Caroli
Biz Social Media Snow Camp 2018 - Anamaria Bajan, Caroli
 
Biz Social Media Snow Camp 2018 - Patricia Zegreanu, Porsche Romania
Biz Social Media Snow Camp 2018 - Patricia Zegreanu, Porsche RomaniaBiz Social Media Snow Camp 2018 - Patricia Zegreanu, Porsche Romania
Biz Social Media Snow Camp 2018 - Patricia Zegreanu, Porsche Romania
 
Biz Social Media Snow Camp 2018 - Flavian Cristea, Grapefruit
Biz Social Media Snow Camp 2018 - Flavian Cristea, GrapefruitBiz Social Media Snow Camp 2018 - Flavian Cristea, Grapefruit
Biz Social Media Snow Camp 2018 - Flavian Cristea, Grapefruit
 
Biz Social Media Snow Camp 2018 - Alex Cotet, Sector 7
Biz Social Media Snow Camp 2018 - Alex Cotet, Sector 7Biz Social Media Snow Camp 2018 - Alex Cotet, Sector 7
Biz Social Media Snow Camp 2018 - Alex Cotet, Sector 7
 
Biz Social Media Snow Camp 2018 - Andreea Lupu, Starcom
Biz Social Media Snow Camp 2018 - Andreea Lupu, StarcomBiz Social Media Snow Camp 2018 - Andreea Lupu, Starcom
Biz Social Media Snow Camp 2018 - Andreea Lupu, Starcom
 
Antreprenorii Viitorului 2018 - Dochița Zenoveiov, Inoveo
Antreprenorii Viitorului 2018 - Dochița Zenoveiov, InoveoAntreprenorii Viitorului 2018 - Dochița Zenoveiov, Inoveo
Antreprenorii Viitorului 2018 - Dochița Zenoveiov, Inoveo
 

Danone socialcamp