15.
YOUR PLAYGROUND
1 VALUE CREATION//VALUE CAPTURING
2 PRICE PREMIUM//MARKET SHARE
3 SATISFACTION//LOYALTY
16. PSYCHOLOGICAL
BENEFITS
ASSOCIATIONS
knowledge*experience*emo>on
PSYCHOMAGICAL
THOUGHTS
IMAGINATIONS
SYSTEMATICAL
IDENTIFICATION
DISTINCTIVENESS
source
of
value
source
of
inspira>on
source
of
differen>a>on
BRAND EQUITY
source:
tom
hidvegi
17.
START THE CLOCK IT IS GOING TO BE A RACE!
THANK YOU // MULTUMESC