This presentation gives insights on social media tools that can be used by libraries. Likewise, it includes points to ponder before delving into this new world (for some it is still) of social media.

1. Social Media tools for libraries Reysa C. Alenzuela Director Thomas Jefferson Information Center

2. Goals 1. Provide an overview of Social Media; 2. Present a landscape social media environs; 3. Underscore the salient features of selected social media tools which can be used by libraries and information centers; 4. Share a summary of working guidelines on how to effectively use social networking tools to deliver and expound information, engage in discussion and promote learning.

3. New Media Landscape Emerging Technology Social Media Web 2.0

4. Emerging Technology A general term used to denote significant technological developments that in effect, broach new territory in some significant way in their field.

5. Social Media Information content created by people using highly accessible and scalable publishing technologies.

6. Web 2.0 The Web 2.0 concept represents a second wave of Web technologies to create more interactive and easy-to-use Web sites using new technologies.

8. Social Media Tools Social Networking Blogs or Weblogs Microblogging Wikis Social Bookmarking Podcasting SMS and Instant Messaging (IM) Online Book Catalogs Photo Sharing Audio & Video Sharing

9. Social Networking A social networking site is an online place where a user can create a profile and build a personal network that connects him or her to other users. Communities with a common interest/ topic develop and evolve through the use of these sites.

12. Visibility

14. Let clienteles know what you are doing

15. Link to useful websites

16. Connect with other libraries

17. Create discussion threads

18. Solicit feedback

19. Hold competitions that will spur involvement

20. What are Blogs? Or weblogs are websites that are frequently updated Can be personal or informational Can be authored by an individual or a team Users can leave comments

23. via mobile phones, email or the Web

24. people use microblogging to talk about their daily activities and to seek or share information

26. Wikis A website that allows visitors to add, delete and otherwise edit all available content.* Also refers to the collaborative software itself – the so-called “wiki engine” – that facilitates the operation of such a website. * Excellent for collaborative writing.

29. Social Bookmarking Social bookmarking is saving links of Web sites to a public site and tagging them with keywords. It differs from bookmarks because the bookmarks are only available on the computer you are using. Visitors to social bookmarking sites can search for sites that others have linked to by keyword, person who added the site, or popularity. Hartman, Karen. 2009. Lecture Notes on" The 23 Things".

31. Podcasting iPod + broadcasting Audio and/or video Using RSS, people can subscribe to the podcasts and listen and/or watch anything you’ve done whenever they have time to do it!

32. Instant Messaging is a form of real-time communication between two or more people based on typed text. The text is conveyed via devices connected over a network such as the Internet.

34. SMS Short Message Service (SMS) is a communication service standardized in the GSM mobile communication system, using standardized communications protocols allowing the interchange of short text messages between mobile telephone devices.

36. Online Book Catalog Displays all the books have added to the catalog. Each book added connects to other people. The book page gives quality data and shows you who else has the book and what they think about it. Provides connectivity.

38. Photo Sharing* “A picture is worth a thousand words.” Photographs – visual texts – can support communication by vividly portraying noteworthy or unfamiliar objects and experiences.

40. Video Sharing allow contentsuppliers to upload video effortlessly, automatically convertingfrom many different formats Users can easily share videos by mailing links or embedding them on web pages or in blogs. Users canalso rate and comment on videos, bringing new social aspectsto the viewing of videos.

42. Thoughts to Ponder One size does not fit all

43. Thoughts to Ponder Focus on goal not on technology

44. Thoughts to Ponder When we became interested… this is where it starts!!!

45. Reality Bites Time constraint Lack of knowledge Digital Divide Highly addictive

47. REFERENCES Baker and Daniels Social Media Policy. [2009]. Retrieved October 2, 2009. http://www.bakerdstreamingvid.com/publications/Baker_Daniels_Social-Media-Policy.pdf C. Derrick Huang and Ravi S. Behara. “Outcome- Driven Experiential Learning with Web 2.0”. Journal of Information Systems Education: Fall 2007. p. 239. Educause. http://www.educause.edu/Resources/Browse/Social%20Networking/30641 Gonzales, Nick. CheckFacebook. Retrieved August 16, 2011. http://www.checkfacebook.com/ Information Resource Center State Department. Learning 2.0: The 23 Things (LAN). Retrieved December 8, 2009. Internet World Stats. Philippines: Internet Usage Stats and Marketing Report. June 2009. Retrieved February 21, 2009. http://www.internetworldstats.com/asia/ph.htm Kandace Harris. “Social Networking Sites as Student Engagement Tool.” Diverse Issues in Higher Education. October 16, 2008.

48. REFERENCES Java et al. 2009. Why We Twitter: An Analysis of a Microblogging Community. Retrieved August 15, 2009. Availabl e online: http://portal.acm.org/citation.cfm?id=1348556 Notess, Greg. “The Terrible Twos: Web 2.0, Library 2.0, and More”. 2006 . Retrieved January 18, 2009. http://infotoday.com/online/may06/OnTheNet.shtml Pew Internet Research. 2007. Retrieved January 18, 2009. Available online: http://www.pewinternet.org/pdfs/PIP_SNS_Data_Memo_Jan_2007.pdf r Quintin Hardy. “Six Rules for Social Networks.” October 2, 2009. Forbes.com. Retrieved October 16, 2009. http://www.forbes.com/2009/10/02/digg-ning-facebook-intelligent-technology-social-media.html Stuart McDonald and Luis Martinez Uribe. “Libraries in the Converging Worlds of Open Data: A Web 2.0 E-Research.” Mar/ Apr 2008. Information Today, Inc. Retrieved January 21, 2009. “Social Networking”. 2009. US Department of State Diplopedia. Retrieved October 21, 2009. https://connect.infocentral.state.gov/pdtoolkit/index.php/What_is_Social_Networking. O’Reilly. “The Shape of things to Come”. O'Reilly Emerging Technology Conference 2008. Retrieved October 21, 2009 http://conferences.oreillynet.com/pub/w/18/keynotes.html

49. REFERENCES Stuart McDonald and Luis Martinez Uribe. “Libraries in the Converging Worlds of Open Data: A Web 2.0 E-Research.” Mar/ Apr 2008. Information Today, Inc. Retrieved January 21, 2009. “Social Networking”. US Department of State Diplopedia. Retrieved October 21, 2009. https://connect.infocentral.state.gov/pdtoolkit/index.php/What_is_Social_Networking. US Department of State Diplopedia. Retrieved October 21, 2009. https://connect.infocentral.state.gov