Présentation d'Arnaud Ferreri, CEO de Onefeat lors de la conférence First Rezonance "SoLoMo : Placer sa stratégie médias sociaux sur la carte". Onefeat, ce n’est ni une application mobile, ni un réseau social : c’est un jeu. Un jeu social qui repose sur des défis de la vraie vie, illustrés par des photos prises avec votre mobile. Arnaud Ferreri témoigne de la genèse de ce projet, de l'expansion de la communauté de joueurs et des possibilités d'interaction offertes par onefeat pour les marques.

11. What changed ?
90% of people trust their peers on brand
recommendations, but only 14% trust ads.
People have become brands most
powerful voice

12. ..especially Millenials

13. ..especially Millenials
At the top of influence Create and share the most
pyramid popular content
They embody strong
Hypersocial online
values and lifestyles

14. How to turn them into advocates for your brand?
Meaningful experiences
They have low attention, bring something that will blow their mind
Status
They are egocentric, give them a chance to shine

15. Empower the values of your brands
through real life missions

16. Performance Health Tenderness
Have a healthy
breakfast

19. Build affinity with your
community
Real fun or inspiring actions
everybody can experience that
makes us happier and humanize
the brand message
Reward your best fans
Identify your biggest fans,
rewarding them with status
and prizes will turn them into
the best advocates for your
brand

20. Super easy participation
Contrary to Foursquare, people
don’t need to go somewhere to
participate, it direclty plugs into
their daily lives, reduces big
friction to play, create more and
diverse content
Content that goes viral
People love pictures! These are
the most liked and commented
content on social media. Create
new content to interact on your
FB page and if a pic is great, it
can easily go viral

21. It’s not about getting fans, it’s about engagement
1 2 3 4
Analysis Acquisition Animation Activation
What kind of Media Editorial strategy Applications,
results can we campaigns to animate Contests,
expect? What do to recruit community that go beyond
and generate simple
competitors fans
engagement from Editorial animation
do ? fans
Where Onefeat stands

22. How it works
People upload
Define mission iFrame Campaign
pictures & invite
and prizes creation Launch
friends for votes
How stylish
can you be
While doing
sport?
Run a marathon?

23. iFrame integration on Facebook
Countdown
Ranking
Missions
Scoreboard

24. iPhone -Dedicated editorial
space
For 1 week