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WHAT
IS
GOOGLE ???
• GOOGLE is a “Search Engine”
• It is used to search content
provided from different
websites
Google Inc. is an
American multinational
corporation specializing in
Internet-related services and
products
BIRTH OF GOOGLE
• Google was founded by
Larry Page
Sergey Brin
Larry Page
Sergey Brin
• Together they incorporated
GOOGLE as a privately held
company on
September 4, 1998.
It’s
Unofficial slogan was “Don't be evil”
.In 2006 Google moved to
headquarters in Mountain
View, California, nicknamed the
Googleplex
GOOGLEPLEX
Rapid growth since incorporation has triggered
a chain of products, acquisitions, and
partnerships beyond Google's core search
engine
Google’s
AIM
The Vision
To make search engines so powerful they would
understand "everything in the world".
The Mission
To organize the world's information and make it universally
accessible and useful.
The Focus
Google continues to focus on innovation and on the user
experience
IS GOOGLE IN THE RIGHT INDUSTRY ?
Let’s Analyze the Industry
The Industry Stats
Country Analysis
Country Users (Mn) Usage Growth
(2000-2007)
US 210.00 120.80%
China 162.00 620.00%
Japan 86.30 83.30%
India 42.00 740.00%
Brazil 39.15 682.8%
World 1173.00 225.00%
Google Products (>60)
Standalone Applications
AdWords Editor
Gmail Notifier
Hello Pack
Photo Screensaver
Picasa
Secure Access
GTalk
SketchUp
Desktop Extension
Blogger Web Comments
Browser Sync
Dashboard Widgets
Send to Phone
Toolbar
Communication &
publishing
3D Warehouse
Blogger
Calendar, Docs&
Spreadsheets
Dodgeball
FeedBurner
Gmail, Orkut
YouTube
Reader
Mobile Products
Blogger Mobile
Calendar
Gmail
News
iGoogle
Reader
Maps Mobile
Web
Search
Maps
Ride Finder
Analytics
Directory
Google Mini
SMS
Search Mash
Advertising
AdSense
AdWords
Audio Ads
Click-to-Call
Grants
TV Ads
Google’s competitors
Philosophy of Google
• Focus on the user and all else will follow.
• Fast is better than slow.
• Democracy on the web works.
• You don't need to be at your desk to need an answer.
• The need for information crosses all borders.
• You can be serious without a suit.
• Great just isn't good enough.
Uniqueness about Google
SEARCH
• Speed, Accuracy, Objectivity and Easy to use of.
• Fit between their technology and the consumer
behavior.
• Solved the scale up problem
• Positioned as “Fastest Crawling Technique”
• Keeps the search “Up to date”
CONCLUSION
THE
POWER OF
GOOGLE
IS
ENPOWERMENT.

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GOOGLE

  • 1.
  • 3. • GOOGLE is a “Search Engine” • It is used to search content provided from different websites
  • 4. Google Inc. is an American multinational corporation specializing in Internet-related services and products
  • 5. BIRTH OF GOOGLE • Google was founded by Larry Page Sergey Brin
  • 8. • Together they incorporated GOOGLE as a privately held company on September 4, 1998.
  • 9. It’s Unofficial slogan was “Don't be evil”
  • 10. .In 2006 Google moved to headquarters in Mountain View, California, nicknamed the Googleplex
  • 12. Rapid growth since incorporation has triggered a chain of products, acquisitions, and partnerships beyond Google's core search engine
  • 13. Google’s AIM The Vision To make search engines so powerful they would understand "everything in the world". The Mission To organize the world's information and make it universally accessible and useful. The Focus Google continues to focus on innovation and on the user experience
  • 14. IS GOOGLE IN THE RIGHT INDUSTRY ? Let’s Analyze the Industry
  • 16. Country Analysis Country Users (Mn) Usage Growth (2000-2007) US 210.00 120.80% China 162.00 620.00% Japan 86.30 83.30% India 42.00 740.00% Brazil 39.15 682.8% World 1173.00 225.00%
  • 17. Google Products (>60) Standalone Applications AdWords Editor Gmail Notifier Hello Pack Photo Screensaver Picasa Secure Access GTalk SketchUp Desktop Extension Blogger Web Comments Browser Sync Dashboard Widgets Send to Phone Toolbar Communication & publishing 3D Warehouse Blogger Calendar, Docs& Spreadsheets Dodgeball FeedBurner Gmail, Orkut YouTube Reader Mobile Products Blogger Mobile Calendar Gmail News iGoogle Reader Maps Mobile Web Search Maps Ride Finder Analytics Directory Google Mini SMS Search Mash Advertising AdSense AdWords Audio Ads Click-to-Call Grants TV Ads
  • 19. Philosophy of Google • Focus on the user and all else will follow. • Fast is better than slow. • Democracy on the web works. • You don't need to be at your desk to need an answer. • The need for information crosses all borders. • You can be serious without a suit. • Great just isn't good enough.
  • 20. Uniqueness about Google SEARCH • Speed, Accuracy, Objectivity and Easy to use of. • Fit between their technology and the consumer behavior. • Solved the scale up problem • Positioned as “Fastest Crawling Technique” • Keeps the search “Up to date”