12 Months / 12 Brands Is a self-challenge of creating 12 Brands during the year. Working every month from idea to execution. - Brand Identity and Name - Creating the Brand Book - Mocking up the Designs 2016 will be my Year of Creativity http://dashingbrandclub.com/

1. 12 months / 12 brands

2. 1/1 There has never been so many Out and Proud Gay
celebrities, and Instagram creates new ones every day.
Gay Men inspire us to be stronger, prouder,
stylish-er and just plain hotter.
They can become our purpose to change, to come out,
to be better.
The IDEA for this BRAND is to create a non-digital object
that can help us, be a reminder to reach our goals and
set new standards everyday.
RESILIENT REMINDER
TOUGH INSPIRATION
- The Idea
To look up to. To be inspired by.

3. BECOME THE KING YOU WANT
Mood Board: Look & Feel of the Brand King / Dandy / Stylish / Elegant / Savvy / Kingdom / Totem
1/1- The Style

4. Set your standards
Ricordi
1/1- The Brand

5. LAPEL PIN/CLIP
Ricordi Brand, provides a daily
reminder for gentlegaymen who
seek a daily inspiration, a constant
trigger of encouragement and
stimulus to become better and
excel at being a gay man.
A reminder to be stylish, conquer
the business world, become
hotter, getting the hunk they want
and be proud of being gay.
Set your standards
Ricordi
LEATHER POUCH
1/1- The Product
An Everyday Accessory

6. Layout Typography
Color Palette
Naming
Bellerose
Abraham Lincoln
Remember to be
Not to forget
Call to mind
Remind yourself
Ricordi
1/1- The Design

7. Set your standards
Ricordi
Front Back
-Inside Pattern-
-Logomark--The Adv-
-LAPEL PIN CARD-
Set your standards
Ricordi
-Outer Style-
-Lapel Pin-
1/1- The Identity

8. 1/1- The Lifestyle

9. 1/1- The Collection

10. 12 months / 12 brands
1/1
Set your standards
Ricordi