Guide and best practices for creating a sales playbook to drive sales effectiveness initiatives.
Playbooks are the glue and maximize investments in a company\'s CRM, sales process and marketing content & tools. They deliver the right info at the right time for specific selling situaitons.
1. How to Create a Killer Sales Playbook
Four Steps for Designing Sales Playbooks that Win Deals
Written by
Rich Berkman, VP of Sales Enablement Strategies