This document discusses why mobile experiences are important for small businesses. It provides statistics showing the growth of mobile phones and smartphones. It then gives reasons why businesses need a mobile presence, including that customers use mobile devices to find local information and are more likely to purchase from mobile-friendly sites. The document outlines features small business mobile apps can provide like information access, social media integration, loyalty programs, and live updates. It argues that mobile allows businesses to better connect with customers and increase productivity and sales. Overall, the document makes the case that mobile is critical for small businesses to reach customers and that a mobile app is a good way to do so.