Font usage and Font selection for e-mail, college themes, term papers and professional communications and correspondence. Fonts have an effect on the reader. Most college students and many professional do not know how to use fonts in a way the ensures that their work get read and understood. This power point presents the basics of font selection and usage for gives tips on how to select the proper font in the appropriate situation.

1. Font and typeface effects on delivery, retention and
getting your point across

2. There are Two Types of Fonts
1. Sans-Serif Sans-Serif
Sans-Serif Sans-Serif Sans-Serif
2. Serif Type Serif Type
Serif- Type Serif Type

3. Font Types
 Serifs are the little heads and feet on
type.
Serif
 They are strategically placed to help the
reader’s eye follow the line of text.

4. Font Types
 Using Serif fonts makes it easier for the reader to
interpret the letters. Making reading faster and
improving retention.
Those officers looked at the records "without reason or
authorization to do so," according to an Internal
Affairs memo scanned by the Second City Cop blog.
"Access to information is restricted to official police
business," the memo states. "Access of information for
personal or other reasons is prohibited."

5. Font Types
 Sans Serif fonts, without the guides to help the reader
can be hard to read when reading blocks of text. The
eye wanders, making reading slower and retention
difficult:
Those officers looked at the records "without reason or
authorization to do so," according to an Internal Affairs
memo scanned by the Second City Cop blog. "Access to
information is restricted to official police business," the
memo states. "Access of information for personal or
other reasons is prohibited."

6. Font Types
 The more text being read the worse the eye wanders. This
frustrates the reader into not reading the full text. This
interferes with the delivery of the message of article and
annoys the reader, making them less receptive to it’s
message.
Those officers looked at the records "without reason or
authorization to do so," according to an Internal Affairs
memo scanned by the Second City Cop blog. "Access to
information is restricted to official police business," the
memo states. "Access of information for personal or other
reasons is prohibited."

7. Font Selection Strategies
 All fonts have some effect on the reader
 Serif type fonts are usually considered
traditional, safe, conventional and
unexciting, if easy to follow in blocks of
text.
 But using serif type fonts in all cases
can make your work seem boring and
lifeless.

8. Font Selection Strategies
 In blocks of texts, as in an article, theme, or e-mail
using a serif type font will allow you to ensure that you
have the maximum impact and retention.
 Including san-serif fonts strategically will also make
your written work more pleasing to the readers eye and
add zest to your work.

9. Sans Serif Fonts
 Sans Serif fonts are seen as new, clean, sexy and
cool.
 There are many more Sans Serif fonts than serif
fonts.
 Used Appropriately Sans Serif fonts give your
work a clean, stimulating look.
 Used incorrectly your written work becomes
grating and uninviting.

10. Font Usage
 In General:
Use Sans Serif Fonts as
 Titles

Section Headers

short and bulleted points.
 Use Serif type fonts for large blocks of type: Paragraphs, long
explanations and blocks of type. Really in any situation where you
need the reader to pay attention to have your work understood.

11. Font Usage
Proper Font Usage
A proper, well considered mix of font styles, used
in the proper areas of your work will allow for an
attractive appearance, increased retention and
improved reception to your ideas and opinions.
A pleasing look makes for a pleasing reading
experience.

12. Font Usage
 Selection of a set fonts to use is not an
insignificant decision.
 There many, many fonts. Most are not good for use in
themes, resumes, term papers or even e-mails
 Others are appropriate for professional
communications but are overused and clichéd
 Still others seem like good choices but are actually
horrible mistakes to use in scholarly or professional
correspondence

13. Serif Type Fonts you should avoid
 Times New Roman – It’s overused and is boring to
read. It has a sense of laziness about it.
 Courier – Used originally in IBM
typewriters. Don’t even consider this
as an option.
 Book Antiqua: Although not a bad font per se, it has
a odd spacing and shape that make it hard to read in
blocks of type.
 Constantia: A very pretty font but it has a jarring effect
when read in large blocks of type.

14. Serif Type Fonts to Consider
 Georgia – A good replacement for Times New
Roman, clean and pleasing to read. It is a favorite of
amateur and professional writers.
 Garamond – A book font dating back to the 1500’s. Very
good in print as well as on a screen.
 Lucida – Works well even in small sizes and looks very good on a
printed page.
 Palatino – Closely related to Georgia, many people
like this font and use it regularly.

15. San Serif Fonts you should avoid
 MS Comic Sans – Hated by almost everyone, An
example of a font abused by overuse and misuse.
 Ariel – Considered both homely and overused. A
Microsoft variant of the venerable Helvetica font
 Brush Script – This should be obvious. Brush stroke and
script fonts should not be used in scholarly or professional
prose.
 Papyrus – Irritating and without any redeeming
characteristic, it has still managed to become
overused.

16. Sans Serif Fonts to Consider
 Franklin Gothic – My personal favorite I use this on my




resume headers.
Gil Sans MT – A favorite of many professional
designers
Centaur – An artistic font based on Renaissance
hand written script
Futura– An favorite of designers, it has a very
modern, Art Deco look.
Century Gothic – It will get your
attention, especially in bold.

17. Wrapping Things Up
 Font selection is important.
 The correct font, used in the proper place can have a
extraordinary effect on how well your work is received.
 Use Sans Serif fonts to gain attention and spice
up your work
 Use Serif type fonts when you need your audience to
read with comprehension

18. Wrapping Things Up
 There are many fonts and most are inappropriate
for the classroom and professional
communications.
 Find a 3 or 4 fonts you like and use them. Don’t get
too creative. Stay with clean, modern, artistic fonts.
 Avoid fonts that have become clichéd, overused and aren’t
professional looking.

19. Wrapping Things Up
 The correct font used in the correct situation can
improve your grades, gets your message across
to your audience and ensures people take you
seriously as a professional.
 HAVE FUN