Slides from a presentation I gave at a J. Boye's Aarhus 2009 conference on the intranet track which gives an overview of our experiments with social tools on the intranet, including communities, blogging and social networking
2. Social Media
“Web 1.0 was all about
connecting people. It
was an interactive
space… people to
people… that was what
the Web was supposed
to be all along.”
Sir Tim Berners-Lee, 2006
http://www.ibm.com/developerworks/
podcast/dwi/cm-int082206.txt
4. British American Tobacco at a glance
World’s most international tobacco group
Business in 180 countries, over 300 brands
Global market share approx. 21%
Market leadership in more than 50 countries
Over 56,000 employees
Most recent performance (2008)
£12.1 bn revenue
£ 3.7 bn profit from operations
£22.0 bn tax contribution
PICTURE 4 PICTURE 3 PICTURE 2 PICTURE 1
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5. Fear, uncertainty, doubt
British American Tobacco
BAT OVERALL 2006 (38719) vs. 2 BENCHMARKS
Category 2: Open Minded
Total
Unfavour-
Total Favourable Diff ? able
13. Little effort is made to get the opinions and A 51 10 39
thinking of employees in this company. (N)
B 47 4* 10 43 *
C 49 2* 14 * 37 *
17. It is safe to say what you think in this company. A 54 13 33
B 52 2* 13 34 *
C 63 -8 * 13 25 *
31a. This company has established a climate A 65 13 23
where: People can challenge our traditional
ways of doing things B 62 3* 13 25 *
C 66 -2 * 15 * 19 *
33. Differing opinions are openly discussed in A 75 7 18
reaching decisions in my work team.
B 74 1* 7 19 *
C 74 1* 10 * 16 *
0 25 50 75 100
(N) indicates 'Disagreeing' is the Favourable Response * indicates a statistically significant difference
Legend
A. BAT OVERALL 2006 (38719) C. ISR GLOBAL HIGH PERFORMANCE COMPANIES NORM (149193)
B. BAT OVERALL 2005 (35428)
25. Connect use: 2008-2009
• Monthly users up from 187 in Jan 2008 to
5831 in Jan 2009
• Q1 users up from 236 in 2008 to 10276 in
2009
• 17,000 users from a potential 26,000
• Visits more than quadrupled
• Page views quintupled
• 120 people update their Connect record
every day
26. Connect: November 2007- July 2009
Connect
Site Visits and Pages Read:
Monthly
200 30000
Thousands
180
25000
160
140
20000
120
Views
Visits
100 15000
80
10000
60
40
5000
20
0 0
Views Visits
27. Wider range of pages viewed
Connect users and profiles viewed:
Weekly
5000
4500
4000
3500
3000
2500
2000
1500
1000
500
0
Profiles view ed Users