This workshop highlights a business strategy about how social bookmarking can be implemented in the organisation for both enhancing internal and external communication
1. On your marks
Get ready
Go!
onsocialbookmarking
1Thursday, November 11, 2010
2. Evaluation
1. Social bookmarking
works best as a tool for?
2. Explain by using tags
what the strengths are
to use social bookmarking
3. Explain by using tags
what the barriers are
to use social bookmarking
2Thursday, November 11, 2010
6. Who knows
what in DCISM?
Internalcommunication/knowledgesharing
complex human system:
self-forming groups in
DCISM that cross bor-
ders (disciplinary & cultural)
Capacity of diverse DCISM
networks to contribute to
decision-making
6Thursday, November 11, 2010
7. Who knows
what in DCISM?
Internalcommunication/knowledgesharing
complex human system:
self-forming groups in
DCISM that cross bor-
ders (disciplinary & cultural)
Capacity of diverse DCISM
networks to contribute to
decision-making
7Thursday, November 11, 2010
8. Who knows
what in DCISM?
Internalcommunication/knowledgesharing
complex human system:
self-forming groups in
DCISM that cross bor-
ders (disciplinary & cultural)
Capacity of diverse DCISM
networks to contribute to
decision-making
8Thursday, November 11, 2010
9. Who knows
what in DCISM?
Internalcommunication/knowledgesharing
knowledge can only be
volunteered, it cannot be
conscripted
we only know what we
know when we need to
know it
everything is fragmented
by Dave Snowden
http://www.cognitive-
edge.com/blogs/dave/
2008/10/
rendering_knowledge.php
9Thursday, November 11, 2010
15. Externalcommunication/knowledgesharing
How to maintain
DCISM account
Strategy #1:
all DCISM staff should add
a unique tag, such as
dcismlibrary or dcism.hol
Strategy #2:
every time a DCISM
staff member adds an
bookmark valuable to
dcismlibrary account, he or
she should forward it
Strategy #3:
mark bookmark as private
if not related to DCISM
Strategy #4:
every staff members is just
using 1 bookmark account
15Thursday, November 11, 2010
16. Strategy #1:
all DCISM staff should add
a unique tag, such as
dcismlibrary or dcism.hol
Strategy #2:
every time a DCISM
staff member adds an
bookmark valuable to
dcismlibrary account, he or
she should forward it
Strategy #3:
mark bookmark as private
if not related to DCISM
Strategy #4:
every staff members is just
using 1 bookmark account
How to maintain
DCISM account
Externalcommunication/knowledgesharing
individual
organisation
push
16Thursday, November 11, 2010
17. Internal&externalsharingwithsocialbookmarking
How to social
bookmark for
both internal &
external sharing
individual
organisation
pull
1. do not impose DCISM
staff members with too
many rules so that it’ll
become fun to social book-
mark, but also messy and
fragmented
2. the role of super-users is
that they need to monitor
the bookmark accounts of
DCISM staff members and
select the valuable book-
marks
17Thursday, November 11, 2010
18. Internal&externalsharingwithsocialbookmarking
1. do not impose
DCISM staff
members with
too many rules
it is your job to instruct
your colleagues the same
way as during the 1st
workshop meeting (by
explaining the 4 steps)
18Thursday, November 11, 2010
19. Internal&externalsharingwithsocialbookmarking
2. monitor and
select valuable
bookmarks from
DCISM staff
members
super-user should follow
the personal social book-
mark accounts of DCISM
staff and save valuable
bookmarks to the
organisational account
like dcismlibrary or
dcisms.hol
super-user
selects valuable bookmarks from DCISM staff members
saves valuable bookmarks into organisational account
19Thursday, November 11, 2010
20. Internal&externalsharingwithsocialbookmarking
2. monitor and
select valuable
bookmarks from
DCISM staff
members
super-user should follow
the personal social book-
mark accounts of DCISM
staff and save valuable
bookmarks to the
organisational account
like dcismlibrary or
dcims.hol
20Thursday, November 11, 2010
21. Internal&externalsharingwithsocialbookmarking
2. monitor and
select valuable
bookmarks from
DCISM staff
members
super-user should follow
the personal social book-
mark accounts of DCISM
staff and save valuable
bookmarks to the
organisational account
like dcismlibrary or
dcims.hol
21Thursday, November 11, 2010
22. Internal&externalsharingwithsocialbookmarking
2. monitor and
select valuable
bookmarks from
DCISM staff
members
super-user should follow
the personal social book-
mark accounts of DCISM
staff and save valuable
bookmarks to the
organisational account
like dcismlibrary or
dcims.hol
22Thursday, November 11, 2010
23. Internal&externalsharingwithsocialbookmarking
2. monitor and
select valuable
bookmarks from
DCISM staff
members
super-user should follow
the personal social book-
mark accounts of DCISM
staff and save valuable
bookmarks to the
organisational account
like dcismlibrary or
dcims.hol
23Thursday, November 11, 2010
24. Internal&externalsharingwithsocialbookmarking
2. monitor and
select valuable
bookmarks from
DCISM staff
members
super-user should follow
the personal social book-
mark accounts of DCISM
staff and save valuable
bookmarks to the
organisational account
like dcismlibrary or
dcims.hol
24Thursday, November 11, 2010
25. Internal&externalsharingwithsocialbookmarking
What does
DCISM know?
1. remixing content from
social bookmark accounts
and publishing content for
audience/external partners
2. simplifying DCISM’s
efforts to maintain external
presence via automated
publishing
Visualisations
25Thursday, November 11, 2010
26. Enterprise2.0
Changing the
DCISM culture
to a more 2.0
type of organisa-
tion
1. it’s never been about the
tools, but more about the
mindset
Luis Suarez:
“the challenge is to empower your knowledge
workforce to become smarter at what they do
while not trying to get them work harder!”
http://www.elsua.net/2010/10/06/enterprise-2-0-two-success-stories-on-connecting-people-with-people-to-make-a-
difference/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Elsua+%28elsua.net%29
26Thursday, November 11, 2010
27. Enterprise2.0
Changing the
DCISM culture
to a more 2.0
type of organisa-
tion
2. it is an effort from every-
one that should never be
underestimates
Luis Suarez:
“Plenty of folks keep saying that Enterprise 2.0 is
a movement that should be driven by one specific
group, whether it is Communications, Marketing,
IT, Sales or even KM. The truth is that is not
entirely correct. It’s an effort to be made by
everyone in the organisation, regardless of the
organisational unit”
http://www.elsua.net/2010/10/06/enterprise-2-0-two-success-stories-on-connecting-people-with-people-to-make-a-
difference/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Elsua+%28elsua.net%29
27Thursday, November 11, 2010
28. Enterprise2.0
Changing the
DCISM culture
to a more 2.0
type of organisa-
tion
3. communities are still the
major drivers of social soft-
ware within the organisation
Luis Suarez:
“if you would want to accelerate the adoption
rate of social software within your organisation,
you will be plenty more successful having a
community building program, than not having it”
http://www.elsua.net/2010/10/06/enterprise-2-0-two-success-stories-on-connecting-people-with-people-to-make-a-
difference/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Elsua+%28elsua.net%29
28Thursday, November 11, 2010
29. Enterprise2.0
Changing the
DCISM culture
to a more 2.0
type of organisa-
tion
4. you don’t have to give
up on the past, but aug-
mented it with the future
Luis Suarez:
“if you build your 2.0 adoption strategy around
what is available from the past, you are preparing
the way for your knowledge workers to make a
much easier transition into new ways of
knowledge sharing and collaboration, moving
beyond the next natural wave of social business
interactions”
http://www.elsua.net/2010/10/06/enterprise-2-0-two-success-stories-on-connecting-people-with-people-to-make-a-
difference/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Elsua+%28elsua.net%29
29Thursday, November 11, 2010
31. Anyquestions?
Get assistance!
1. via me:
richard@richardlalleman.com
2. via Delicious/Yahoo on:
@Delicious (twitter account)
3. via Yahoo on:
delicious-cares@yahoo.inc.com
31Thursday, November 11, 2010