1. Personal Brand,
Presentation and
Networking
RICHARD PAGÉ M.SC.

2. An introduction
Personal Branding
• Define and develop
Presentation Skills
• What and how to communicate
Networking Skills
• How, where and who to meet
Assignment
AGENDA

3. Management Consultant: BI, ERP and CRM systems
• Specializing in Organizational Change, Marketing / Sales and
Analytics
Attended four universities
• Concordia University
• University ofVienna
• Lancaster University
• McGill University
Twenty years of work experience
• Ten years in Operations
• Ten years consulting – SAP ERP, Microsoft CRM and various BI
platforms
INTRODUCTION
Who am I

4. Lessons from Marketing
• Product – who you are and who you want to be
• Promotion – identify locations (either physical or virtual)
• Price – know your worth and how to augment your value
• Place – what geographic area, business sector, business function and
role you want to be in
PERSONAL BRANDING
Marketing Mix

5. Education
• University
• Program
Employment
• Organization
• Position
Volunteering
• Social Causes / Organizations
• Role
PERSONAL BRAND
Brand Assets

6. You are a product – no matter what type of role or position
you have.
• Know your cost and price for which you are marketed
• Know what side of the general ledger you are on.
Dissonance
• Between who you are and what you portray.
Always be TRUE to yourself
PERSONAL BRAND
Points to remember / consider

7. Transfer of knowledge
• Information
• Concepts
Two equally important parts
• Presenter
• Presentation
PRESENTATION SKILLS
How and what

8. Present to the knowledge / experience of your audience
Focus on content first, creative comes second
State your assumptions
• Do not transpose your biases onto your audience
Acquire, internalize and paraphrase
• Get you audience to listen and watch
• Place the content into a context they can relate to
• Force them to take notes - limit the use of text
PRESENTATION SKILLS
Transfer of knowledge

9. Use charts, graphs and infographics
PRESENTATION SKILLS
Transfer of knowledge – Information

10. Communicate ideas with shapes and forms
PRESENTATION SKILLS
Transfer of knowledge – Concepts

11. Communicate the same message through different means
PRESENTATION SKILLS
Transfer of knowledge – Concepts

12. Communications*
• 7% through words
• 38% through vocal elements
• 55% through nonverbal elements
Give your presentation a narrative
• Concreate examples
Speak using analogies – when and how to use similes and
metaphors – they are NOT the same
Don’t be a statue, modulate your voice, focus on different
people, try to elicit questions – create a dialogue
PRESENTATION SKILLS
Part 1 – Presenter
*Albert Mehrabian Professor Emeritus of Psychology at UCLA

13. Two schools of thought
• Images
• Words
Use a legible font and appropriate size
In preference – dark background with a light colored font
Don’t over do the number of bullets
Minimize animations – use other means for emphasis
•SIZE, Bold, italic, underline and color
PRESENTATION SKILLS
Part 2 – Presentation

14. Read!
• Newspapers
• Magazines
• Trade Journals
• Academic Articles
• Research from recognized organizations
Ask questions – people love talking about themselves
• Be interested in what the person has to say
Add to the conversation
NETWORKING
How

15. Real World
• Alumni
• Professional Associations
• Special Interest
• Conferences andTrade Shows
Virtual
• LinkedIn
• Domain specific
• Blog network
NETWORKING
Where

16. Smile
Firm handshake
Look people in the eye
Elevator pitch – you and your organization
Be forthright
People buy people. Be gracious, generous and positive in
your conversations.
NETWORKING
Never forget – in person

17. LinkedIn
• Complete
• Up-to-date
• Broadcast
• Share
• Posts
• Group discussions
Communications
• Courteous
• Neutral
• Complimentary
NETWORKING
Never forget – online

18. NETWORKING
LinkedIn – Drive traffic and contribute

19. Confidence is based on education, knowledge and
experience.
Perception is reality
IN FINAL

20. Define your personal brand
• Who are you and what are your capabilities
• Differentiator – UniqueValue Proposition
• Market Niche
Define a 5 year and 10 year career goal
• What are the skills and experiences required
How does your personal brand overlap with your career?
ASSIGNMENT
Three paragraphs – in total no more than 300 words