Meet the new 2011 Miami Dolphin Cheerleading squad

June 2011

Meet the
new squad
2011 MiaMi Dolphin CheerleaDers
CanDi, ariana anD TaTiana

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winDow to
expanD

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Need a
Dentist? contents
5
June 2011

publisher’s letter
Go EAST

Failure to act.

9 who knew
Scooter rentals to
cherries jubilee. 18
13 DuDe FooD
Meet The new
Mexican street food. Miami Dolphin
Cheerleading squad
14 wine notes
Where’s my Albarino?
23
15 Fish tales Dennis Max:
Monster mahi. Visions of a new Third space
35 love etC
Single or settle. 26
postcards from
37 soCial stuDies
Is a premium LinkedIn argentina
account worth it?

38 unsoliCiteD aDviCe
The art of the to do list.

6231 North Federal Hwy.
Fort Lauderdale, Florida
954-229-2424
www.PolaskyCosmeticDentist.com

Richard Rosser
PubLIShER

Susan Rosser
dIRECToR oF SCREAMINg ANd yELLINg

Cindy Kapuschinsky
E d I To R I A L A S S I S TA N T

David Hoskinson | Andrew Itkoff | Stacey O’Nell | Winnie Taylor
CoNTRIbuTINg PhoTogRAPhERS

Ray Russotto
CARTooNIST

Claudia Caine | Paul Greenblatt | David Hoskinson | Ann Robbins
Richard Rosser | Lupé Somserset | Andrew Wetzler
CoNTRIbuTINg WRITERS

oN ThE CovER

Photo by Andrew Itkoff
(For the record, Andy hated this assignment)
Miami Dolphin 2011 cheerleaders: Candi, Ariana and Tatiana

EAST magazine is owned and published electronically by East Publishing LLC.
Copyright 2010 East Publishing LLC. All rights reserved.
No part of this electronic magazine may be reproduced without the written consent of East Publishing LLC. Requests for permission should be directed to: publisher@east-mag.com

Publisher’s letter

Failure to act is Choosing to Fail
Joplin was hit by a huge tornado. Say what you wish about global going to happen many years from now.
The Mississippi River is flooding in warming, but something seems to Some totally deny mankind is affecting
“Everyone on this planet is many states. The debate over global be happening around us and the the environment at all. I say whatever
warming keeps grinding along. consequences are terrifying. Living in the reality, a few preventative measures
part of a colossal horse race I watched a National geography Florida, we are reminded each summer like buying a car that gets 30 mpg rather
between the horse of mankind’s documentary essentially based on dr. that hot days start cloudless but than 20 mpg seems like a reasonable
Jared diamond’s ground breaking work millions of tons of water evaporates in thing for many of us to do. Most of the
destructive forces and the horse on the rise and fall of societies such the hot sun and heavy thundershowers “green” measures I’ve learned about
of our environmental sanity.” as the Maya, Romans and many others. drench us each afternoon. over the years are fairly reasonable yet
his work has some detractors but his I’m not a climate scientist, but more it seems that so few are doing much.
dr. Jared diamond, Author of How concept that past civilizations can heat equals more rain, heavier rain, dr. diamond has spent a lifetime
Societies Choose to Fail or Succeed be studied for common traits about and more intense hurricanes for us. studying once great civilizations. Most
their rise and subsequent demises, And obviously, more intense tornadoes were aware of the problems they faced
has caught the attention of many. for other parts of the country and yet failed to act in time. We have the
The violent tornadoes this year are more flooding which is now happening benefit of understanding thousands of
causing some to believe global warning in large parts of Louisiana. years of human history, as they did not.
may be the source of the recent disasters. Some people seem to think the worst is Perhaps we will make better choices.

Click here to send an email to richard

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east...We’ve got issues

For advertising
inForMation call
954/234-8518
or eMail
publisher@east-mag.com

To buy an ad in east, call Richard at 954/234-8518. We have 10,000
email subscribers and they really love us. So take advantage—we have über
competitive rates and fantastic customer service. get your message to the
people of South Florida. you’ll wish you had thought of advertising with us
a year ago. a little about us: obviously, we are creative and fun to work
with. We love to go out for lunch, but rarely have martinis at our midday
meal. We save those for cocktail hour. We keep Coronas in the office fridge
for emergencies and sometimes we throw things (never at each other.)
occasionally, we enjoy a different brand of beer. In fact, we usually buy
what’s on sale at Publix and pass that savings onto our loyal advertisers. We
wear shorts and flip-flops to work and yet we are consummate professionals.
We love magazines, we love Florida, we love food and sports and art
and culture and fancy hotels and restaurants and jewelry and music and
shopping and travel and lions and tigers and bears, oh my. go east.

Whoknew?

scoot over
If you’re looking to get off the
beaten path—literally—rent a
ScootCoupe for the day. These
little buggers are super fun to
drive—its like a super go-cart for
the road. Invented right here in
town, the ScootCoupes were made
for beach cruising. They offer
comfortable side by side seating
for two adult passengers so you
can enjoy all the sites together.

Fun rentals
ForT lauDerDale DeerFielD BeaCh
239 almond ave 1985 ne 2nd st
Fort lauderdale Deerfield Beach
954/768-9020 954/427-4647
Call for prices and availability
advance reservation must be made three days prior to rental
May be cancelled 48 hrs prior to rental for full refund


Whoknew?

wild things
south Florida
wildlife Center
3200 sW 4th avenue
Fort lauderdale
954/524-4302
www.humanesociety.org/sfwc

A helpless bird lay on the operating table means nothing to me but the nice are brought in. Some are wounded. Some
with a small tube in it’s beak. I have veterinarian points out the small broken are babies with missing mothers hit by
sent this bird before out in the mangrove bone the chest area that is causing the cars or eaten by predators. Some were
marshes as it wades around hunting for concern. “We can fix this one,” she says pets that probably never should have
little fish. but now this one has three with a smile. “Some aren’t so lucky.” been pets and now have outgrown their
skilled human attendants X-raying it to Each month at this sanctuary cages or the interest of their owners.
determine the problem with it’s flying very, very close to the Fort Lauderdale/ For over 40 years, the South Florida
ability. I see the X-ray which of course hollywood airport, over 1,000 animals Wildlife Center has seen or heard it all as
continued on next page


Whoknew? continued from previous page
the saying goes. For those that have
spent time in the natural parts of South
Florida, these stories are in part due to
the massive impact of 6 million humans
on a very wild natural environment.
With a staff of over 60, hundreds
of volunteers, and over 800 animals
on the premises each day; this is
a very busy place. And everyone
takes their work very seriously. The
center is part hospital, rehabilitation
center, orphanage, and adoption
center so a lot is going on.
The pelicans are recuperating. The
osprey tests his wings in a huge
aviary built for large birds of prey.
Motherless baby parrots are hand-fed
each hour by volunteers. And this is
all in the first 10 minutes of the tour.
ducks, chickens, sheep, pot-belly
pigs, squirrels, snakes, deer; the list
of animals seems almost endless.
What were the most unusual animals?
“A buffalo calf, monitor lizard, and
bald eagles” came to mind for Sherry
Schlueter, the center’s executive
director. As a teenager, Sherry
served as one the agency’s first
volunteers back in the late ‘60’s.
The striking part of the center
is the volume. Many long-time
residents are likely unaware that so
many wild animals are treated and
released from this quiet oasis in the
heart of such a busy urban area.


Whoknew?

Cherries baby
Back in the day, restaurants used to
make several dishes tableside; think
Ceasar salad or bananas Foster. It seems
like this is a lost art. Not so, at Le Café
de Paris on Las Olas Boulevard where
they are still serving up some table-side
classics. On a recent late night stroll
down the boulevard, we stopped in for
dessert and enjoyed some classic cherries
jubilee. We planned on being good and
only ordering coffee but when we saw
the cherries jubilee ($15) prepared table-
side, we just had to splurge. Our waiter
put on quite a show—flames and all.
—Lupe Somerset

le Café De paris
715 las olas Blvd
Fort lauderdale
954/467-2900
www.cafedeparislasolas.com

DudeFood

hard-Core Mexican
Who doesn’t love a great Mexican
joint? The problem is most are
tomato.) The tortillas are white
corn tortillas made locally and they
el Jefe luchador
27 south Federal hwy
Deerfield Beach
954/246-5333

not great. you’ve got you tacos— make a huge difference. We also
both hard and soft, burritos, tried all four of the chef specialty
enchiladas and the like. And most tacos. All were spectacular, but
of them taste the same; they are we have to give a special shout-
just same stuff served in various out to the El Ray ($4.00.) It’s
shapes and sizes. Not true at El crispy shrimp, picante mayo,
Jefe Luchador. Firstly, you won’t guacamole, cabbage slaw and
find any of the ubiquitous ground of course served street style.
beef that dominates most Mexican The salad was another surprise.
menus. The restaurant offers seven It was all fresh and crisp with a
choices of fillings instead of the delicious chili lime vinegarette—
beef. They range from carnitas and it was enormous.
(citrus and garlic braised pork order at the counter and they
shoulder) to chorizo (house made call your number when your
Mexican pork sausage) to hongos y food is ready. Everything on the
name (smokey grilled mushrooms menu is served a la carte, so if
and fried yams.) you order your you want a snack, one taco will
filling in a taco or a quesadilla do. but, who eats one taco.
a tortas el chavo (Mexico city So next time your at the
style sandwich) or on a salad. beach in deerfield and feel the
We tried nearly all the fillings in need for sustenance, sneak
tacos and ($2.50) served street over the bridge and grab some
style. (Street style is topped with truly inspiring and affordable
chopped onion, cilantro, and Mexican street-style food.


Winenotes

Dude, my albarino?
by CLAudIA CAINE

where’s
Time for a new grape, folks. It’s
not all about the big six: Merlot,
can say to the waiter: “what? No
Albarino? Jeez, just the old six—
always less expensive than their
snootier cousins from France or
Cabernet Sauvignon, Pinot Noir, how about a little variety, dude?” Napa and the easy but complex
Chardonnay, Sauvignon blanc and I tried two Spanish Albarinos (can these two things coexist?)
Pinot grigio even though those six this month. We’ve finally got warm drinkability was surprising and fun.
make up about 80 percent of the weather now in NyC so I’m joining The other wine—the Fefinane—
wine we drink. Let’s branch out— you South Floridians in finding wasn’t as clearly satisfying (it
Albarino (be careful to pronounce it bright, citrus-y, refreshing warm had a vegetable, floral, chive-y
right to get full credit. It’s Al-ba- weather whites. The first was a sort of finish). It too would
REE-nyo). It’s a white wine grape 2009 burgans Albarino from Rias be great with seafood, light
mostly made in the Rias baixas baixas ($14). The second was a pork or cool summer salads.
region of Spain. other areas of 2009 Albarino d Fefinane (same Let’s face it—you’re not
the world make Albarino wines Rb region). both were fresh and impressing anyone by ordering
but if we’re just starting out, let’s refreshing but the burgans (which Chardonnay— your own cat
stick with this Rias baixas region. is easy to find) is really delicious. isn’t impressed by that anymore.
If you like Sauvignon blanc, It’s citrus-y and has medium acid Practice pronouncing Al-ba-REE-
you should really enjoy Albarino. but a lovely balanced blend of nyo and you’ll get winey points
They are both crisp, bright, tart, lemon and granny smith apple. at the same time as you’ll get a
minerally and slightly floral. It’s For someone usually so partial great, new, fresh, lemony glass of
perfect with grilled octopus and to the freshness of Sauvignon sunshine. but -as always- be your
Send an email to Claudia at all seafood, for that matter. Plus blancs, I feel like I’ve made a new own judge. And, by all means, email
Claudia@east-mag.com there’s the added bonus that you friend. Spanish wines are almost me if you disagree. Let’s chat.


Fishtales

Monster Mahi
by PAuL gREENbLATT
It was a calm cool day in
January, my father and I were
trolling about three miles
south of government Cut when
I saw this huge wake cut across
the back of the boat. At the
time I was trolling six lines
fishing in 178 feet of water.
This monster grabbed the right
outrigger. Then, I grabbed the
rod and the fish ran, jumped
and threw the hook. Then he
grabbed the left out rigger,
my father grabbed the rod and
the fish jumped and threw the
hook, both lines were lures
rigged with ballyhoo. At that
point, we were at idle speed
when he came up 15 feet
behind the boat and grabbed
a lure with no bait on my
favorite rod, and “it was on.”
After a 30 minute fight on 20lb
test line, we finally landed the
beast now named the Kraken,
the largest Mahi I have ever
caught….. 62 inches, 56lbs….


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Meet the neW squad

Now let’s hope there are games to cheer about

500 applications are submitted
300 are invited to audition
90 make it to the finals
22 veteran cheerleaders made the 2011 squad
20 rookies were selected

They practice three days each week for three hours each day
They perform at 10 home games
They make over 400 appearances throughout South Florida

being a cheerleader must be a cool positive and of course physically fit
experience but becoming a cheerleader among many other attributes.
is an emotionally wrenching experience. I learned a lot interviewing these
After competing against 300 girls to women and their director, Emily Newton,
make the finals—Candy, Ariana and a dallas Cowboy Cheerleader for four
Tatiana (see cover)—competed in the years before coming to the dolphins.
final round against the remaining 90. The sense of teamwork is probably
only 22 veterans were asked to return for the biggest eye opener. The squad of 42
the 2011 squad. There is a moment when women spends a lot of time together;
the name of the last member of the new practices are three times per week for
squad is announced and the reality of not three hours each, plus appearances,
being picked sinks in. For the rookies, plus games. Emily runs a tight ship she
it is a case of not getting what they has no time for bad attitudes or prima
never had. For the veterans, it means donnas. The potential for disputes, petty
losing something they loved dearly. jealousies and all other forms of drama
I have a daughter now; one that I is high but surprisingly kept in check
hope will someday be of the caliber of by Emily. Passion for the fans and the
these women. Responsible, articulate, game seem to essential to the selection

process too. A sense of history for
the squad must also be a factor as
the cheerleaders studio is surrounded
with images of the cheerleaders from
decades past. The history of the
squad literally surrounds them three
days a week during practice sessions.
We hear regularly about male
athletics and politicians doing stupid
things but one is hard pressed
to recall any scandal involving
a dolphin cheerleader. bad girls
don’t make the squad and the
questionable ones are surely cut
quickly at the first sign of trouble.
That sounds tough but a squad of
this caliber is why 500 applicants
seek to be members each year.
I read a blog post from a dolphin
Cheerleader from the late ’80s. She
said many of the things we all know
about the hard work but she would
trade nothing for that first game,
standing in the end zone about to
run on the field for the first time as
an NFL cheerleader. That memory
will be all hers forever. but even


today when people learn that
she was a dolphin cheerleader,
they never look at her the same.
When she’s a grandmother, people
will look at her that way too.
Congratulations to
the 2011 squad.

As of press time, the NFL 2011
is still an undecided issue with
the lock-out still in effect.
The dolphin Cheerleaders are
hosting four junior cheerleading
camps during the summer in
davie, Estero and Jupiter. Learn
more at www.miamidolphins.
com - youth programs.


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“My greatest successes
in my career have been
to do something at that
moment that pleases me
at every level: the quality
of the food, the style of
the food, the atmosphere,
the décor . . . the whole
relationship works well
because it is where I
am at that moment.”

dennis Max
visions oF a neW third sPace by RIChARd RoSSER
PhoToS by WINNIE TAyLoR


It was the start of a serious social conscience
not just about food, but about everything.
—Dennis Max

to understand dennis Max
and his new restaurant “Max’s opportunities and there wasn’t any
harvest” one has to understand life rules.”
in California in the 1950’s and ’60s. his flagship Max’s grille in Mizner
I lived out there for seven years Park is still going strong after 20
which qualifies me for nothing . . years—a testament to a great
. . but when dennis told me where concept and consistent execution.
and when he grew up—the reasons The other somewhat stereotypical
for much of his vaunted success California attribute he exhibits is
became much more obvious. also essential to many artists from
dennis studied at the fabled all disciplines: their craft is part
university of California, berkley of how they feel during a specific
in the late ’60s—the flashpoint period of time (i.e. Picasso’s blue
for American social consciousness. period)
“berkeley was famous for a lot dennis’ new concept seems to
things; some of which I don’t want be in tune with his mood—more
to remember.” carefree about social norms with a
he is credited for bringing strong sense of responsibility about
California cuisine to South Florida nutritious food and environmental
in the ’80s which led to a string sustainability.
of restaurants over the decades. “This whole movement is
“It wasn’t like the East coast . . . happening right now” referring to
California was a new land with new the demand for more nutritious food

FaVoriTe FooD?
pasta. i have always
loved pasta.

seCreT To suCCess? grown more locally to avoid high feels lucky to have found a space
100 percent focus. fuel consumption to transport it that sets “like a townhouse in
Dedicate 100 percent and to market. Soho” with different areas for
never give up. You have but what was a bit more different dining experiences. We
to be true to your vision. surprising is dennis’ appreciation talked in the outdoor patio area
for the modern dining experience. but there is inside dining, a bar
oThers haVe saiD Your The days of “every city had one and streetside tables as well.
nuMBer one skill is special occasion restaurant” and Max’s harvest will start with
aTTraCTing anD keeping the like has changed to many dinner but, Sunday brunch seems
TalenT. is ThaT True? more “third space” options to be next on the schedule. Lunch
i’d like to think that. (#1—home, #2—work) ushered is in the “yet to be decided”
one of the things that in most notably by Starbucks category.
make me the happiest where locals gather for meetings, brandon belluscio, co-owner of
is helping young people conversations, texting, reading delray’s CuT 432 and protegé of
move on to greater and oh yeah, coffee. dennis said it best about the new
things. dennis knew he wanted to do a restaurant; “If anyone can make it
“farm-to-table” concept but he work, dennis is the one.”
MosT DisTurBing TrenD
in The resTauranT
inDusTrY?
That’s a real good iF you go . . . .
question . . . i launched
Max’s harVesT opens June 9Th
my career at a chain
The 120 seat restaurant is approximately 3,500 square feet. The menu
restaurant and i don’t
will change seasonally but includes such favorites as wahoo crudo yellow
want to bash chains
chili emulsion, prime grass fed beef, hand cut papardelle with spring lamb
but i think they can be
ragout, day boat swordfish, fresh Cocoa Beach cobia, and Broward County
harmful to some degree.
burrata.
(by crowding-out more
Max’s harvest is working with farms throughout south and Central
inventive restaurant
Florida, including palm Beach County’s swank specialty produce,
concepts) on the other
Farmer Jay’s organics and heritage hen Farms.
hand, their food has to
be pretty good to compete
open daily for dinner starting at 5 p.m. until 11 p.m.
and some restaurants, take
Delray Beach’s pineapple grove District,
McDonald’s, they’ve been
169 ne 2nd avenue, Delray Beach
smart and are responding
561/381-9970
to consumers with
www.Maxsharvest.com
salads, more vegetables
and the like.

argentina
Postcards from

PhoToS ANd SToRy by dAvId hoSKINSoN


As the First Lady look familiar?
of Argentina from evita gave her famous
1946-52, Maria Eva farewell speech from
Durante De Peron, this balcony of the
affectionately president’s office.
known as Evita,
championed labor
rights, public
health, education
issues and women’s
suffrage. After her
death from cancer
at age 33, and the
premiere of Andrew
Llyod Weber’s
musical in 1980,
Evita became part
of international
popular culture.

Top piaza evita,
BoTToM Tomb plate

righT Caminito
Couple,

leFT
san Telmo
square

Originating in the
1890s in the barrios
of Buenos Aires, tango
evolved from European
immigrant street dance
to the fashionable salons
of Paris, Berlin and New
York. The provocative
rhythm inspires
gymnastic lifts, kicks and
drops around passionate
physical embraces.


Buried in a Cathedral, Jose de San Martin (1778-1850) was
an Argentine general who led the successful revolutions
that secured independence for Argentina, Peru and
Chile. Many of Argentina’s leading citizens are buried
above ground in one of the world’s most spectacular
collections of statuary tombs... La Recoleta Cemetaria

Diego Maradona
street art

Soccer/football is a passion in Argentina from street games
to a vibrant pro league where they separate home and
away teams and their fans with barbed wire and soldiers.

Diego Maradona is revered as one of the
greatest football players of all time.

From a child sensation in the shantytowns of Buenos
Aires, he played the beautiful fame with hometown Boca
Juniors and then on to Barcelona and Napoli. Maradona
was the world’s highest paid player for many years, and
led Argentina to victory in the 1986 World Cup.

Argentina’s cattle industry
is famous for its high
quality beef and leather
working industry. Steak
houses partner with local
vineyards to offer hearty
fare with world class
malbecs and cabernets.

Both gauchos and
polo players symbolize
the nation.

With 13 million
people, Buenos Aires
has big city bustle.
The Recoleta section
mirrors Parisian
architecture. Teatro
Colon is one of the
top opera houses in
the world. Numerous
museums, statues and
parks enhance the port
city on Rio de la Plata.

Only an hour by ferry northesast from Buenos Aires
across Rio de la Plata, Colonia del Sacramento was
settled in 1680 and governed by Prtugal and Spain prior
to Uraguay’s Independence. Colonia’s Barrio Historico
district is a UNESCO World Heritage Site with tree-lined
cobblestone plaza, museums, colonial-era churches
and homes and a 17th century convent/lighthouse.

Loveetc.

i’d rather be
single!
(than settle)
by ANN RobbINS

happen to know someone who goes from relationship
to relationship faster than a bullet train? As soon as
Mr. Right exits, Mr. Almost Right enters. The ink isn’t
even dry on divorce number three and they’re in a
relationship with someone else. We all know that
person. In fact, many of us have been that
person—or worse, we still are that person.
Why is it that some people just
can’t seem to get it right? Why is
it that for some, serial dating
is a way of life? And the
roulette relationships go
on, and on, and on … ?
In my work as a relationship
coach, I see many patterns,
common dating mistakes,
and, unfortunately, many
singles who simply reek
of desperation. The good
news is, there is a way to
take charge of your life,
become empowered to

Loveetc.
make healthy relationship choices, and, the life you want as a single person.
yes, even, be happy as a single, living Ask yourself what you used to enjoy
your life as a “successful single”. doing that you no longer do? or, is
If you take a look at all of your life’s there something you’ve always wanted
relationships, the common denominator to do but just never did? Maybe
is you. Think all men are jerks? All you’ve always wanted to play golf but
women are gold diggers? Well guess just never bothered to take a lesson.
what? you are attracting jerks and gold Perhaps you’ve always thought bird
diggers. Tired of high maintenance watching was cool, but just never
chicks? Sick of controlling men? bothered to find out if there is a local
you brought them into your life. club you could join that does just that.
how does this happen? Why is it most begin working toward those things.
people tend to attract the same type The key is to create a life that is
of person, tend to engage in repeat enriching and fun for you. A life that
performances, and can’t seem to figure gives you joy and fulfillment without
out what’s going on? A sad fact … being dependent on another person. As
the divorce rate is skyrocketing. And, a successful single, you’ll find you’re
we spend more time planning our not defining yourself by whether or
vacations than we do our love life. not you have a date for Saturday
Where to start? First, know thyself. night. In fact, you’re so busy, you
Know who you are and what you may have to pencil in the prospective
want. Along with this comes a clear date – several weeks in advance.
understanding of what you don’t want. once you’re living the life you want, and
Take a look at your values. Those core are happy in that life, you will find an
values are your guiding compass and amazing difference in the type of people
provide a roadmap for your life. If you who are attracted to you. Remember,
compromise your values in a relationship, like attracts like. Therefore, dysfunction
that relationship will not stand the or unhappiness attracts dysfunction
test of time. Plain and simple. and unhappiness. And joy attracts joy.
Now, make a list of your relationship And who knows? you just might meet
requirements. I’m talking about those him, or her, on the bird watching trail.
non-negotiable deal breakers. Examine
all of your past relationships. Make
a list of each one, write down what Ann Robbins is a Certified Professional
worked, what you liked, and what you Matchmaker, Master Certified Relationship
didn’t like. The good, the bad, and Coach, and CEo of LifeWorks Matchmaking.
the ugly. What patterns do you see? you can reach her at
What common threads are evident? www.lifeworksmatchmaking.com
Finally, and most importantly, create or 954/561-4498

Socialstudies

slinked in
is iT WorThWhile To paY For a
preMiuM aCCounT on linkeDin?
by ANdREW WETzLER

LinkedIn has been front and center in the news lately it, then it probably isn’t worth the $250 plus per year. LinkedIn search. you can also see the people who are
because of their wildly popular IPo. unlike Facebook, Twitter below are two key examples of LinkedIn checking out your profile page, (excluding those who
and many of the other social media channels which are features that are available to paid members. chose to stay anonymous). When conducting your own
über popular today, a portion of LinkedIn’s revenues come InMail is a way to send a message to anyone within searches, you are able to see a greater number of profiles
from premium subscription products (source: Silicon Valley LinkedIn. The InMail function can be hugely beneficial of other LinkedIn members who meet your search criteria
Insider, May 18, 2011). Similar to all other dimensions if your objectives include reaching out to people and there is considerably more filtering available as well.
of the internet and social media, LinkedIn is very much beyond those who are a part of your network (that If you are brand new to LinkedIn, it’s probably
a work in progress. As a result, their offerings (for both you have already connected with.) otherwise you are smart to start with a free account to get acclimated.
paid and free members) is continuously evolving. restricted in your ability to make contact with people If at any point you want to be more proactive than
An interesting question is whether it makes sense to pay that you don’t have a relationship with. different the free version allows, test out a Premium account
for one of the premium subscription plans or stay with a free premium programs allow for varying quantities of to see if you benefit from the added features.
account. My opinion is that there is a value to upgrading, if InMails each month, so read up on the choices.
you intend to actively participate and leverage the business other notable dimensions of Premium accounts include Andrew Wetzler is president of Morevisibility, an
development tools that LinkedIn offers. If instead, you the ability to get more insights on the frequency and interactive marketing firm based in boca Raton. Please
want to have a presence, but aren’t likely to do much with search terms causing your profile to show up within a visit their website at www.morevisibility.com.


Unsolicitedadvice

to do or
not to do
I have to admit, my husband's "to do" list gets
by LuPé SoMERSET

• DiviDe anD conquer—copy 10 items
on my nerves. I try so hard not to say anything from your master list onto a "daily" list. The key
because I know it shouldn't. I should feel lucky here is to be pragmatic. Keep in mind how long
to have a man around the house who even makes each task will take and how big the pay-off is.
lists. but his list could fill about 2,000 man hours— obviously, if you need to paint the house, is it
so he will never finish it all and consequently really a good day to tackle four loads of laundry?
always feel bogged down and overwhelmed. • the help—Some items on your list
his list is unmanageable and contains items he may not even be worth your time and effort.
won't do until our kids go off to college. (They're Think about outsourcing when appropriate.
currently nine and ten) Well, in order to save • eDit—If you didn't complete all the items on
my marriage, I won't give him any advice about your daily list, then you probably had too many
his list. Instead, I'll tell you what to do. on there to begin with. or you're a slow poke.
People are either list makers or they're not. • DeaDline—Some of us procrastinate. If
So if you don't make lists, skip to the next you fit in this category, put an artificial
page. If you do, here are some pointers: deadline next to each task on your list.
• Make a Master list—always have a note
pad nearby in central location at home. The kitchen Now, that you have a manageable list,
counter is a perfect spot. This way, as things go get something done. Remember,
come to mind, you can quickly jot them down. a to do list is a moving target.
• rank—assign a number to each item on As you cross things off your list,
the list: 1-must do; 2-better do; 3-could do, but items are always being added.
I'm a realist, so I probably won't do this one. So don't get discouraged.

Stuff to Do
concerts Friday, June 3
7-10:00pm
kaTY perrY
954/921-3500 DeF lepparD & hearT
bank Atlantic Center-Sunrise
www.hollywood.org/artspark Cruzan Amphitheatre, Wednesday, June 15, 7:30pm, Tickets start at $38.00
Featuring a live outdoor
Saturday, June 11
concert by EXPoSE’ def Leppard are hitting the road for the def Leppard the multi-platinum band has
7:30pm 2011 summer tour and they are taking sold 65 million albums worldwide. heart
Tickets start at $63.00
www.venueguide.com
u2 - 360 Tour with them as special guest heart. def who are joining the tour are known for
Sun Life Stadium Leppard known for their spectacular such songs as “Magic Man,”“Alone,”
2269 dan Marino blvd., concerts and legendary riffs and sound. “barracuda” and “Crazy on you”
The Monkies
opa Locka
Pompano beach Amphitheater
Sunday, June 5 Wednesday, June 29
8:00pm 7:00pm
Tickets start at $100.00 Tickets start at $42.25 and go up.
954/946-2402 www.ticketmaster.com
www.venueguide.com
“suMMer in The CiTY”
ZZ Top MusiC series
hARd RoCK LIvE-hollywood, FL Florida Atlantic university
Wednesday, June 8 Summer Concert band
8:00pm Mizner Park Amphitheater
Tickets start at $68.00 Friday, June 10
954/797-5531 7:00pm
www.eventguide.network Free
561/393-7827
arTspark aMphiTheaTer Summer concert band comprised
granD opening of music students from various
Arts Park at young Circle Florida colleges and universities

Stuff to Do
Performing arts 561/243-2662
www.delraybeachbustours.org local nightly arT Walk las olas
East Las olas blvd., from
“hair”
Conducted by the Museum of
Lifestyle and Fashion history, 2
social events Andrews Ave. to SE 16 Ave
Thursday, June 16
broward Center For the Performing hour tour of 10 historic sites. MoonlighT anD MarTini’s 6-9:00pm
Arts, Fort Lauderdale The Ritz Carlton, Fort Lauderdale Randi Karmen 954/258-8382
June 7-19 splash luau Friday, June 10 randi@lasolasboulevard.com
Call for times AT Splash Adventura at Quiet Waters Park 7-10:00pm Experience special events and promotions
Tickets start at $24.00 401 S. Powerline Road, deerfield beach $30.00 for PetSetters at the shops and galleries along East Las
954/462-0222 June 10 and June 24 $40.00 for guests olas. Sidewalk musicians and art displays
www.browardcenter.org 6-10:00pm $50.00 to Join Pet Set and Attend will add to the festive atmosphere.
"She asks me why I'm such a hairy guy." $5.50 (advanced ticket sales are required) 954/266-6827
Need we say more? oK, maybe we do. www.humandbroward.com/petset
don't miss this Tony Award winning
954/357-5100
Splash Adventure will be transformed into Enjoy a night of martini’s in the moonlight. Father day events
musical revival, but if you do, the show a tropical paradise for this family-fun guests will be to sample the hand crafted DaD anD DaughTer nighT
will ready for a broadway return on July aquatic event. There will be a movie, luau grey goose L’orange martinis created by Presented by: delray beach
5 at the St. James Theatre in New york. games with prizes, and splash time. the Martini Month participating venues. Parks and Recreation
delray beach golf Club, 2200
local Fun events TropiCal FruiT FesTiVal-
TasTe oF The TropiCs
arTspark aMphiTheaTer granD opening
Arts Park at young Circle
highland Ave., delray beach
Friday, June 17
roller DerBY garden Mounts botanical garden Friday, June 3 7-10:30pm
War Memorial Auditorium, 800 NE 8th Street 531 N Military Trail 7-10:00pm $22.00 per person (space is limited)
Saturday, June 25 West Palm, beach 954/921-3500 561/243-7277
6:00pm 10:00am-3:00pm www.hollywood.org/artspark beardsley@mydelraybeach.com
$15-30.00 FREE for members; $5.00 for Non-Members Featuring a live outdoor concert by EXPoSE’ www.mydelraybeach.com
954/828-5380 “First established in 1973, the Tropical Fruit dads and daughters are invited to attend
www.ticketmaster.com
The gold Coast derby grrls vs. dub City
Festival will return to Mounts following a
four year absence thanks to a generous
art events this celebration of Father’s day! All ages
are welcome! This elegant evening features
This event has a bonus mini bout (two $15,000 donation from the Marge & Fritz arT & JaZZ on The aVenue a full-course dinner with music for your
15-minute halts) between the Pirates and bell Tropical Fruit Project. The event includes delray’s Atlantic Avenue dancing and listening enjoyment. ANd
the Ninjas. This starts at 6 pm, and the gene Joyner’s Tropical Fruit display, a Thursday, June 23 as a memento of his special night, every
main event starts at 7 pm. Ticket purchase cooking demonstration from Mango gang 6-10:00pm dad will receive a keepsake photo
includes the mini bout and the main bout. member Allen Susser, fruit samples, lectures 561/279-1380 x3
and demonstrations, plant sale & more. The City of delray beach literally transforms
narraTeD Bus Tour iF www.Mounts.org Atlantic Avenue into a delray event that
hisToriC DelraY BeaCh resembles a mini Mardi gras. The Avenue
departs from MLFh inside boynton is filled with the sounds of music, jazz,
beach Mall, 801 Congress Ave. art walks, art galleries, tasty foods,
Saturday, June 25 fun festivities, live entertainment, art
$15.00 per adult, free for children under 18. exhibits, and late night shopping.


Eastpeeps
Bruno Mars


Eastpeeps
Boca Raton's Erica Lee
Chevillar is best known for
leaving her teaching job
at West Boca High because
she had done some
bikini modeling. That
conterversy landed her on
the pages of the March
2007 edition of Playboy.
Her 30th Birthday
party got her n the
pages of EAST
Photos by Stacey O'Nell


Eastpeeps
Young Professional
of Delray celebrity
bartending event at Delux


Thousandwords


Meet the new 2011 Miami Dolphin Cheerleading squad

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